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Lean Content Marketing (Alexis Grant)

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Lean Content Marketing Alexis Grant For DC Lean Startup Circle – February 2013 alexisgrant.com
Why bother? • Traffic to your site • New users • Newsletter subscribers • Shape your brand ’s YOUR Goal? What alexisgrant.com
Where can you showcase 1 your content? • Blog • Newsletter (Email) • Social media • Webinars • Guest blogging • EBooks alexisgrant.com
Quality content marketing TAKES EFFORT Even when it's lea n, there are no short cuts. alexisgrant.com
What to say online when you think you have nothing to say • Reshare other people's content • Love your RSS feed • Join the conversation • Offer a look behind the scenes Anything useful alexisgrant.com
One BIG trap to avoid Targeting the wrong audience alexisgrant.com
Brazen's Blog: How we do it Grown to 100,000+ uniques/month June 2011 January 2013 alexisgrant.com
Brazen's Blog: How we do it • Core Writers • $50 or link in bio • Syndication partners • Free Tools (Google Calendar, Docs & Analytics) • Focus on SEO • Guidelines: http://bit.ly/brazenguide Take it beyond the blog alexisgrant.com
Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant
Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant

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Lean Content Marketing (Alexis Grant)

  • 1. Lean Content Marketing Alexis Grant For DC Lean Startup Circle – February 2013 alexisgrant.com
  • 2. Why bother? • Traffic to your site • New users • Newsletter subscribers • Shape your brand ’s YOUR Goal? What alexisgrant.com
  • 3. Where can you showcase 1 your content? • Blog • Newsletter (Email) • Social media • Webinars • Guest blogging • EBooks alexisgrant.com
  • 4. Quality content marketing TAKES EFFORT Even when it's lea n, there are no short cuts. alexisgrant.com
  • 5. What to say online when you think you have nothing to say • Reshare other people's content • Love your RSS feed • Join the conversation • Offer a look behind the scenes Anything useful alexisgrant.com
  • 6. One BIG trap to avoid Targeting the wrong audience alexisgrant.com
  • 7. Brazen's Blog: How we do it Grown to 100,000+ uniques/month June 2011 January 2013 alexisgrant.com
  • 8. Brazen's Blog: How we do it • Core Writers • $50 or link in bio • Syndication partners • Free Tools (Google Calendar, Docs & Analytics) • Focus on SEO • Guidelines: http://bit.ly/brazenguide Take it beyond the blog alexisgrant.com
  • 9. Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant
  • 10. Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant

Hinweis der Redaktion

  1. Note for Lexi: Writers writing for writers. Brazen transitioning from appealing only to job seekers to also bringing eyes of recruiters and HR.