Lean Content Marketing (Alexis Grant)

Alexis Grant
Alexis GrantEntrepreneurial writer & digital strategist um Socialexis
••
Lean Content Marketing Alexis Grant For DC Lean Startup Circle – February 2013 alexisgrant.com
Why bother? • Traffic to your site • New users • Newsletter subscribers • Shape your brand ’s YOUR Goal? What alexisgrant.com
Where can you showcase 1 your content? • Blog • Newsletter (Email) • Social media • Webinars • Guest blogging • EBooks alexisgrant.com
Quality content marketing TAKES EFFORT Even when it's lea n, there are no short cuts. alexisgrant.com
What to say online when you think you have nothing to say • Reshare other people's content • Love your RSS feed • Join the conversation • Offer a look behind the scenes Anything useful alexisgrant.com
One BIG trap to avoid Targeting the wrong audience alexisgrant.com
Brazen's Blog: How we do it Grown to 100,000+ uniques/month June 2011 January 2013 alexisgrant.com
Brazen's Blog: How we do it • Core Writers • $50 or link in bio • Syndication partners • Free Tools (Google Calendar, Docs & Analytics) • Focus on SEO • Guidelines: http://bit.ly/brazenguide Take it beyond the blog alexisgrant.com
Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant
Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant
1 von 10

Lean Content Marketing (Alexis Grant)

••
Downloaden Sie, um offline zu lesen
Alexis Grant
Alexis GrantEntrepreneurial writer & digital strategist um Socialexis

Recomendados

Link Development Post Panda von
Link Development Post PandaLink Development Post Panda
Link Development Post PandaLisa Myers
4.4K views•52 Folien
Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missing von
Beyond Yoast: 7 Critical SEO Steps Your Are Probably MissingBeyond Yoast: 7 Critical SEO Steps Your Are Probably Missing
Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missingbigfishresults
1K views•25 Folien
Google SEO Guide - Googlefest 2013 - Charleston sc von
Google SEO Guide - Googlefest 2013 - Charleston scGoogle SEO Guide - Googlefest 2013 - Charleston sc
Google SEO Guide - Googlefest 2013 - Charleston scTina Arnoldi, MA, LPC
657 views•46 Folien
Get Your Business Blogging von
Get Your Business BloggingGet Your Business Blogging
Get Your Business BloggingHall_
430 views•20 Folien
PetNet SEO von
PetNet SEOPetNet SEO
PetNet SEOJo Halliday
228 views•15 Folien
Generating Interactions with Your Joomla Site von
Generating Interactions with Your Joomla SiteGenerating Interactions with Your Joomla Site
Generating Interactions with Your Joomla SiteStackIdeas
368 views•23 Folien

Más contenido relacionado

Was ist angesagt?

Eliances Secrets of SEO Mindy Weinstein von
Eliances Secrets of SEO Mindy WeinsteinEliances Secrets of SEO Mindy Weinstein
Eliances Secrets of SEO Mindy WeinsteinDavid Cogan
83 views•16 Folien
Unlocking LinkedIn: Finding Your Dream Job or Client von
Unlocking LinkedIn: Finding Your Dream Job or Client Unlocking LinkedIn: Finding Your Dream Job or Client
Unlocking LinkedIn: Finding Your Dream Job or Client Michael McCallister
2.6K views•35 Folien
Why blogging should be an integral part of your social marketing strategy von
Why blogging should be an integral part of your social marketing strategyWhy blogging should be an integral part of your social marketing strategy
Why blogging should be an integral part of your social marketing strategyCraig M. Jamieson
507 views•35 Folien
SEO Seminar for Small Businesses in NYC von
SEO Seminar for Small Businesses in NYCSEO Seminar for Small Businesses in NYC
SEO Seminar for Small Businesses in NYCJoe Apfelbaum
1K views•34 Folien
Bringing traffic to your website von
Bringing traffic to your websiteBringing traffic to your website
Bringing traffic to your websiteStefania Borchia
204 views•8 Folien
SEO Search Engine Optimization for Google Search von
SEO Search Engine Optimization for Google SearchSEO Search Engine Optimization for Google Search
SEO Search Engine Optimization for Google SearchManny Sarmiento
1K views•35 Folien

Was ist angesagt?(20)

Eliances Secrets of SEO Mindy Weinstein von David Cogan
Eliances Secrets of SEO Mindy WeinsteinEliances Secrets of SEO Mindy Weinstein
Eliances Secrets of SEO Mindy Weinstein
David Cogan•83 views
Unlocking LinkedIn: Finding Your Dream Job or Client von Michael McCallister
Unlocking LinkedIn: Finding Your Dream Job or Client Unlocking LinkedIn: Finding Your Dream Job or Client
Unlocking LinkedIn: Finding Your Dream Job or Client
Michael McCallister•2.6K views
Why blogging should be an integral part of your social marketing strategy von Craig M. Jamieson
Why blogging should be an integral part of your social marketing strategyWhy blogging should be an integral part of your social marketing strategy
Why blogging should be an integral part of your social marketing strategy
Craig M. Jamieson•507 views
SEO Seminar for Small Businesses in NYC von Joe Apfelbaum
SEO Seminar for Small Businesses in NYCSEO Seminar for Small Businesses in NYC
SEO Seminar for Small Businesses in NYC
Joe Apfelbaum•1K views
Bringing traffic to your website von Stefania Borchia
Bringing traffic to your websiteBringing traffic to your website
Bringing traffic to your website
Stefania Borchia•204 views
SEO Search Engine Optimization for Google Search von Manny Sarmiento
SEO Search Engine Optimization for Google SearchSEO Search Engine Optimization for Google Search
SEO Search Engine Optimization for Google Search
Manny Sarmiento•1K views
Building authority and audience with WordPress and Google Authorship von Michael McCallister
Building authority and audience with WordPress and Google AuthorshipBuilding authority and audience with WordPress and Google Authorship
Building authority and audience with WordPress and Google Authorship
Michael McCallister•2.3K views
Sc oct 2015 the hottest free sourcing tools available dean da costa von Dean Da Costa
Sc oct 2015 the hottest free sourcing tools available dean da costaSc oct 2015 the hottest free sourcing tools available dean da costa
Sc oct 2015 the hottest free sourcing tools available dean da costa
Dean Da Costa•428 views
Tools for SEO - Bizcamp Belfast 2013 von The Web Bureau Ltd
Tools for SEO - Bizcamp Belfast 2013Tools for SEO - Bizcamp Belfast 2013
Tools for SEO - Bizcamp Belfast 2013
The Web Bureau Ltd•615 views
Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr... von Randall Wong, M.D.
Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...
Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...
Randall Wong, M.D.•504 views
Google Plus Tips von Jaiser Abbas
Google Plus TipsGoogle Plus Tips
Google Plus Tips
Jaiser Abbas•563 views
Healthcare Marketing 101 | Kickstart Your Website, Social Media and Blog von Randall Wong, M.D.
Healthcare Marketing 101 | Kickstart Your Website, Social Media and BlogHealthcare Marketing 101 | Kickstart Your Website, Social Media and Blog
Healthcare Marketing 101 | Kickstart Your Website, Social Media and Blog
Randall Wong, M.D.•549 views
Seo aur mayavi chudail von Bal Birla
Seo aur mayavi chudailSeo aur mayavi chudail
Seo aur mayavi chudail
Bal Birla•3.2K views
Push Your Content to the Next Level von Jordan Kasteler
Push Your Content to the Next LevelPush Your Content to the Next Level
Push Your Content to the Next Level
Jordan Kasteler•4.4K views
Basic Blogging For Lawyers von GCASocial
Basic Blogging For LawyersBasic Blogging For Lawyers
Basic Blogging For Lawyers
GCASocial•305 views
LinkedIn Training - Harness the Power of the LinkedIn Professional Network von 123 Internet Group
LinkedIn Training - Harness the Power of the LinkedIn Professional NetworkLinkedIn Training - Harness the Power of the LinkedIn Professional Network
LinkedIn Training - Harness the Power of the LinkedIn Professional Network
123 Internet Group•248 views
SEO Basics with @Andrei Gusan von InnoDrive
SEO Basics with @Andrei GusanSEO Basics with @Andrei Gusan
SEO Basics with @Andrei Gusan
InnoDrive•288 views
Search Engine Optimization: Rank Higher, Sell More! von Rich Brooks
Search Engine Optimization: Rank Higher, Sell More!Search Engine Optimization: Rank Higher, Sell More!
Search Engine Optimization: Rank Higher, Sell More!
Rich Brooks•3.6K views
Steps To Effective SEO von Abella Smith
Steps To Effective SEOSteps To Effective SEO
Steps To Effective SEO
Abella Smith•355 views
8-28-13 Understanding Google+ for Your Business von Foxxr Digital Marketing
8-28-13 Understanding Google+ for Your Business8-28-13 Understanding Google+ for Your Business
8-28-13 Understanding Google+ for Your Business
Foxxr Digital Marketing•853 views

Destacado

Webinar: The Magic of Guest Blogging (Alexis Grant) von
Webinar: The Magic of Guest Blogging (Alexis Grant)Webinar: The Magic of Guest Blogging (Alexis Grant)
Webinar: The Magic of Guest Blogging (Alexis Grant)Alexis Grant
4.1K views•27 Folien
How to Use Your Study Abroad Experience to Create a Life of Awesome von
How to Use Your Study Abroad Experience to Create a Life of AwesomeHow to Use Your Study Abroad Experience to Create a Life of Awesome
How to Use Your Study Abroad Experience to Create a Life of AwesomeAlexis Grant
388 views•25 Folien
Webinar: Easy SEO Tips for Bloggers (Alexis Grant) von
Webinar: Easy SEO Tips for Bloggers (Alexis Grant)Webinar: Easy SEO Tips for Bloggers (Alexis Grant)
Webinar: Easy SEO Tips for Bloggers (Alexis Grant)Alexis Grant
1.4K views•23 Folien
Webinar: Grow an Engaged Email List (Alexis Grant) von
Webinar: Grow an Engaged Email List (Alexis Grant)Webinar: Grow an Engaged Email List (Alexis Grant)
Webinar: Grow an Engaged Email List (Alexis Grant)Alexis Grant
888 views•18 Folien
Answering Your Questions on Social Media Consulting (Alexis Grant) von
Answering Your Questions on Social Media Consulting (Alexis Grant)Answering Your Questions on Social Media Consulting (Alexis Grant)
Answering Your Questions on Social Media Consulting (Alexis Grant)Alexis Grant
820 views•10 Folien
Webinar: Network Like Your Career Depends on It (Alexis Grant) von
Webinar: Network Like Your Career Depends on It (Alexis Grant)Webinar: Network Like Your Career Depends on It (Alexis Grant)
Webinar: Network Like Your Career Depends on It (Alexis Grant)Alexis Grant
400 views•13 Folien

Destacado(8)

Webinar: The Magic of Guest Blogging (Alexis Grant) von Alexis Grant
Webinar: The Magic of Guest Blogging (Alexis Grant)Webinar: The Magic of Guest Blogging (Alexis Grant)
Webinar: The Magic of Guest Blogging (Alexis Grant)
Alexis Grant•4.1K views
How to Use Your Study Abroad Experience to Create a Life of Awesome von Alexis Grant
How to Use Your Study Abroad Experience to Create a Life of AwesomeHow to Use Your Study Abroad Experience to Create a Life of Awesome
How to Use Your Study Abroad Experience to Create a Life of Awesome
Alexis Grant•388 views
Webinar: Easy SEO Tips for Bloggers (Alexis Grant) von Alexis Grant
Webinar: Easy SEO Tips for Bloggers (Alexis Grant)Webinar: Easy SEO Tips for Bloggers (Alexis Grant)
Webinar: Easy SEO Tips for Bloggers (Alexis Grant)
Alexis Grant•1.4K views
Webinar: Grow an Engaged Email List (Alexis Grant) von Alexis Grant
Webinar: Grow an Engaged Email List (Alexis Grant)Webinar: Grow an Engaged Email List (Alexis Grant)
Webinar: Grow an Engaged Email List (Alexis Grant)
Alexis Grant•888 views
Answering Your Questions on Social Media Consulting (Alexis Grant) von Alexis Grant
Answering Your Questions on Social Media Consulting (Alexis Grant)Answering Your Questions on Social Media Consulting (Alexis Grant)
Answering Your Questions on Social Media Consulting (Alexis Grant)
Alexis Grant•820 views
Webinar: Network Like Your Career Depends on It (Alexis Grant) von Alexis Grant
Webinar: Network Like Your Career Depends on It (Alexis Grant)Webinar: Network Like Your Career Depends on It (Alexis Grant)
Webinar: Network Like Your Career Depends on It (Alexis Grant)
Alexis Grant•400 views
Contracts 101 for Freelancers & Small-Business Owners von Alexis Grant
Contracts 101 for Freelancers & Small-Business OwnersContracts 101 for Freelancers & Small-Business Owners
Contracts 101 for Freelancers & Small-Business Owners
Alexis Grant•618 views
Pitching the Media in the Digital Age (Alexis Grant) von Alexis Grant
Pitching the Media in the Digital Age (Alexis Grant)Pitching the Media in the Digital Age (Alexis Grant)
Pitching the Media in the Digital Age (Alexis Grant)
Alexis Grant•1.7K views

Similar a Lean Content Marketing (Alexis Grant)

Blogging Basics (for Nonprofits) von
Blogging Basics (for Nonprofits)Blogging Basics (for Nonprofits)
Blogging Basics (for Nonprofits)Mykl Roventine
890 views•59 Folien
Enhancing your online profile, for councillors von
Enhancing your online profile, for councillorsEnhancing your online profile, for councillors
Enhancing your online profile, for councillorsIngrid Koehler
588 views•38 Folien
Advanced seo strategies for 2012 internet world - Tim Grice von
Advanced seo strategies for 2012 internet world - Tim GriceAdvanced seo strategies for 2012 internet world - Tim Grice
Advanced seo strategies for 2012 internet world - Tim Gricetimgrice
788 views•36 Folien
Future of content cration von
Future of content crationFuture of content cration
Future of content crationAndraz Tori
836 views•39 Folien
Wine and Web: Guest Blogging Best Practices von
Wine and Web: Guest Blogging Best PracticesWine and Web: Guest Blogging Best Practices
Wine and Web: Guest Blogging Best PracticesOrbit Media Studios
1.5K views•15 Folien
Clayton chamber blogging feb13-kolbeco von
Clayton chamber blogging feb13-kolbecoClayton chamber blogging feb13-kolbeco
Clayton chamber blogging feb13-kolbecoScott Kolbe
307 views•32 Folien

Similar a Lean Content Marketing (Alexis Grant)(20)

Blogging Basics (for Nonprofits) von Mykl Roventine
Blogging Basics (for Nonprofits)Blogging Basics (for Nonprofits)
Blogging Basics (for Nonprofits)
Mykl Roventine•890 views
Enhancing your online profile, for councillors von Ingrid Koehler
Enhancing your online profile, for councillorsEnhancing your online profile, for councillors
Enhancing your online profile, for councillors
Ingrid Koehler•588 views
Advanced seo strategies for 2012 internet world - Tim Grice von timgrice
Advanced seo strategies for 2012 internet world - Tim GriceAdvanced seo strategies for 2012 internet world - Tim Grice
Advanced seo strategies for 2012 internet world - Tim Grice
timgrice•788 views
Future of content cration von Andraz Tori
Future of content crationFuture of content cration
Future of content cration
Andraz Tori•836 views
Wine and Web: Guest Blogging Best Practices von Orbit Media Studios
Wine and Web: Guest Blogging Best PracticesWine and Web: Guest Blogging Best Practices
Wine and Web: Guest Blogging Best Practices
Orbit Media Studios•1.5K views
Clayton chamber blogging feb13-kolbeco von Scott Kolbe
Clayton chamber blogging feb13-kolbecoClayton chamber blogging feb13-kolbeco
Clayton chamber blogging feb13-kolbeco
Scott Kolbe•307 views
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEO von Bill Hartzer
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEO
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEO
Bill Hartzer•1.8K views
BDW Blogging von alexkingorg
BDW BloggingBDW Blogging
BDW Blogging
alexkingorg•397 views
SES London 2012 - Lisa Myers - Key linkbuilding strategies von inspiresmeuk
SES London 2012 - Lisa Myers - Key linkbuilding strategiesSES London 2012 - Lisa Myers - Key linkbuilding strategies
SES London 2012 - Lisa Myers - Key linkbuilding strategies
inspiresmeuk•2.6K views
Digital community presentation session 2 von Barbara Buick
Digital community presentation session 2Digital community presentation session 2
Digital community presentation session 2
Barbara Buick•210 views
Maximize Your Social Media Resources von Betsy Decillis
Maximize Your Social Media ResourcesMaximize Your Social Media Resources
Maximize Your Social Media Resources
Betsy Decillis•245 views
Creating Blockbuster Content (SMX Advanced 2014) von Brent Csutoras
Creating Blockbuster Content (SMX Advanced 2014)Creating Blockbuster Content (SMX Advanced 2014)
Creating Blockbuster Content (SMX Advanced 2014)
Brent Csutoras•2.3K views
Augmenting Content von Andraz Tori
Augmenting ContentAugmenting Content
Augmenting Content
Andraz Tori•1.1K views
Blogging basics for pet retailers Superzoo 2012 von Creative Business Consulting Group
Blogging basics for pet retailers Superzoo 2012Blogging basics for pet retailers Superzoo 2012
Blogging basics for pet retailers Superzoo 2012
Creative Business Consulting Group•430 views
Blogging for Beginners von Shannon W. King
Blogging for BeginnersBlogging for Beginners
Blogging for Beginners
Shannon W. King•240 views
Nicsa webinar linkedin slides von David Vyorst
Nicsa webinar linkedin slidesNicsa webinar linkedin slides
Nicsa webinar linkedin slides
David Vyorst•400 views
Integrating social with seo internet world by Tim Grice von timgrice
Integrating social with seo internet world by Tim GriceIntegrating social with seo internet world by Tim Grice
Integrating social with seo internet world by Tim Grice
timgrice•675 views
How to Enhance Findability of Library Web Content via SEO von Vincci Kwong
How to Enhance Findability of Library Web Content via SEOHow to Enhance Findability of Library Web Content via SEO
How to Enhance Findability of Library Web Content via SEO
Vincci Kwong•670 views
SEO Basics and More 2013 von Organical - The SEO Experts
SEO Basics and More 2013SEO Basics and More 2013
SEO Basics and More 2013
Organical - The SEO Experts•4.4K views
Link building in competitive industries von timgrice
Link building in competitive industries Link building in competitive industries
Link building in competitive industries
timgrice•2.3K views

Lean Content Marketing (Alexis Grant)

  • 1. Lean Content Marketing Alexis Grant For DC Lean Startup Circle – February 2013 alexisgrant.com
  • 2. Why bother? • Traffic to your site • New users • Newsletter subscribers • Shape your brand ’s YOUR Goal? What alexisgrant.com
  • 3. Where can you showcase 1 your content? • Blog • Newsletter (Email) • Social media • Webinars • Guest blogging • EBooks alexisgrant.com
  • 4. Quality content marketing TAKES EFFORT Even when it's lea n, there are no short cuts. alexisgrant.com
  • 5. What to say online when you think you have nothing to say • Reshare other people's content • Love your RSS feed • Join the conversation • Offer a look behind the scenes Anything useful alexisgrant.com
  • 6. One BIG trap to avoid Targeting the wrong audience alexisgrant.com
  • 7. Brazen's Blog: How we do it Grown to 100,000+ uniques/month June 2011 January 2013 alexisgrant.com
  • 8. Brazen's Blog: How we do it • Core Writers • $50 or link in bio • Syndication partners • Free Tools (Google Calendar, Docs & Analytics) • Focus on SEO • Guidelines: http://bit.ly/brazenguide Take it beyond the blog alexisgrant.com
  • 9. Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant
  • 10. Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant

Hinweis der Redaktion

  1. Note for Lexi: Writers writing for writers. Brazen transitioning from appealing only to job seekers to also bringing eyes of recruiters and HR.