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Lean Content Marketing (Alexis Grant)

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Lean Content Marketing (Alexis Grant)

  1. 1. Lean Content Marketing Alexis Grant For DC Lean Startup Circle – February 2013 alexisgrant.com
  2. 2. Why bother? • Traffic to your site • New users • Newsletter subscribers • Shape your brand ’s YOUR Goal? What alexisgrant.com
  3. 3. Where can you showcase 1 your content? • Blog • Newsletter (Email) • Social media • Webinars • Guest blogging • EBooks alexisgrant.com
  4. 4. Quality content marketing TAKES EFFORT Even when it's lea n, there are no short cuts. alexisgrant.com
  5. 5. What to say online when you think you have nothing to say • Reshare other people's content • Love your RSS feed • Join the conversation • Offer a look behind the scenes Anything useful alexisgrant.com
  6. 6. One BIG trap to avoid Targeting the wrong audience alexisgrant.com
  7. 7. Brazen's Blog: How we do it Grown to 100,000+ uniques/month June 2011 January 2013 alexisgrant.com
  8. 8. Brazen's Blog: How we do it • Core Writers • $50 or link in bio • Syndication partners • Free Tools (Google Calendar, Docs & Analytics) • Focus on SEO • Guidelines: http://bit.ly/brazenguide Take it beyond the blog alexisgrant.com
  9. 9. Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant
  10. 10. Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant

Hinweis der Redaktion

  • Note for Lexi: Writers writing for writers. Brazen transitioning from appealing only to job seekers to also bringing eyes of recruiters and HR.

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