Keynote lunch spec

1. The Internetz – Now and Later
Alex Lawrence: Vice Provost – Weber State University
Twitter: @_AlexLawrence (underscore before my name)
LinkedIn: /AlexOnLinkedIn
Facebook: /AlexLawrence
Blog: StartupFlavor.com
Presentation Download: slideshare.net/

2. Street Cred – Blah, Blah, Blah
 98,000+ Twitter Followers (Top 5 in Utah)
 5,000+ Friends and 8,500+ Subscribers on FB
 50,000+ Blog Subscribers (active in 2011)
 3,000+ LinkedIn Connections
 4,000+ FourSquare Check Ins
 1,200+ mobile apps downloaded
 Average 1,300+ clicks per link and 100K+ views per post

3. 50M Users Put In Perspective
Radio
Internet
iPod Years
Facebook
0 5 10 15

4. Twitter Stats
 500M registered users
 Adding 500,000 per day
 73% of Fortune 500 have *active Twitter accounts
 340 million tweets per day
 1 billion tweets per week
 Largest VC raise in software history = $800M

5. Facebook Stats
 955+ million monthly active users
 50% log on once per day
 Average user has 130 FB friends
 543 million active mobile users per month
 30 billion pieces of content (links, news, blog
posts, photos) uploaded per month
 Average user spends 12 hours/month on FB

6. Mobile Market Stats
 Average teen sends 1500 texts per month
 76% of all phone subscribers use texting
 Seven trillion texts sent in 2011
 With only 19% smartphone market penetration
 500,000+ iOS apps, 37% are free
 Within 5 years, mobile internet access > desktop access

7. Advertising $ Follows Eyeballs
1995 2010
Global Internet Ad $55MM $90B
Revenue
Ad Revenue Per User $9 $86
Global Internet Users 6MM 2.2B

8. Facebook Ads
 Google AdWords market share is shrinking
 Facebook Ads growing but still imperfect
 Google+ designed to combat massive loss of eyeballs
 Search vs. Human Curation (social and sharing)
 9/6/12 article – losing to Twitter on mobile ad revenue

9. YouTube
 Television is actually moving to the Internet this time
 108M people
 Watch 1.3B videos
 Today
 Used to say ‘Broadcast Yourself’ – not anymore
 3rd most watched brand?
 OraBrush – tongue scraper in Provo

10. What Am I Watching?
 Square - accept payments
 UBER and Lyft - disrupt taxi, car wash and others
 Simple – financial institutions should pay close attention
 Republic Wireless ($19/month unlimited everything)
 Group buying 2.0 (flights, niche fashion, more)
 FourSquare and Yelp – location/phone based help
 App.net – paid social network ($50/year)

11. What Am I Watching?
 StockTwits – social stock broker
 Fiverr & Task Rabbit – cheap outsourcing in US
 TalkTo – text any business for a reply
 Vinny – power in the used car buyers hands
 Amazon Prime – same day shipping in entire US
 Mighty return of e-commerce (niche)

12. What Am I Watching?
 Apple Invading Everything
 Medical
 Home services
 Restaurants (order from mobile)
 Books (rent textbooks instead of buy)
 Movies (direct to home)
 Kids
 $35 tablet in India - $199 Amazon Kindle Fire
 Streaming audio service rumored (Pandora competitor)

13. What Does It Mean?
 Every site has to be mobile friendly
 Brands that connect online are winning & extending lead
 Internet marketing spend will be majority of budget
 Don’t actively work on a web strategy?
 Lose existing customers
 Lose future sales
 Lose your job
 Lose all kinds of opportunities (personal and professional)

14. Learn = Earn
 Websites to bookmark
 Learn to code - Codecademy.com
 TechCrunch – new tech companies
 GigaOm.com – general tech news (software & hardware)
 Gizmodo – gadets & hardware
 SEOmoz.com – search and social
 Topic specific blogs
 Sales
 Marketing
 Cutting edge hardware/software for you to adopt

15. Learn = Earn
 Pick two and become fluent
 Social
 SEO
 PPC
 Affiliates
 Email
 Google has all of the answers
 Not participating means someone else controls your
brand (your name and/or your business)

16. Question & Answer
 Presentation available at Slideshare: