2. Remember that fast-talking FedEx guy?
I can’t speed talk, but I’ll try
to do 60 slides in 10 minutes!
http://www.youtube.com/watch?v=NeK5ZjtpO-M
3. How we’ll spend the
next 10 minutes:
About South Florida’s Web
and New Media community
What is social media?
5 quick tips
4. About me
http://alexdc.org
http://alexdc.org/wiki
http://twitter.com/alexdc
5. StartPR: social media management
- Track your mentions on social networks and on over 100 million blogs
- Annotate and store important posts
- Coordinate responses with colleagues
- Report on mentions and improve blogger relations activity
http://startpr.com
6. RefreshMiami: new media community
- South Florida’s web and new media community
- Established March 2006
- Over 500 members
- Monthly meetups
http://refreshmiami.org
7. BarCampMiami: web community
- Third web and new media “un”conference
- February 22nd 2009, just before the Future of Web Apps conference
- Over 250 participants expected
- Free conference supported by company sponsorships
http://barcampmiami.org
8. SMCSF: social media community
A community for the champions of social media and those seeking to learn
- Expand media literacy
- Share lessons learned
- Adopt industry standards
- Promote ethical practices
http://socialmediaclubsf.org
17. Traditional media
Newspapers
Magazines
Television
Radio
Books
CDs
DVDs
A box of photos
Physical, paper mail and catalogs
Yellow Pages
18. Digital media
Cellphones
Compact disc
Digital video
Digital television
e-book
Internet
Minidisc
Video game
World Wide Web
and many interactive media
19. Social media
Blogging
Social Networking
Wikis
Bookmarking
Photosharing
Calendaring
Tagging
Podcasting
Microblogging
20.
21. The Conversation Prism
http://www.briansolis.com/2008/08/introducing-conversation-prism.html
26. Social media
• Traditional media above can’t be changed. A newspaper can’t
magically change its stories
• You can interact with my blog. You can leave a comment.
• You can get some sense of the popularity of my stuff in real time.
• With the “new media” you can look at my archives and see all posts.
• Here on my blog I can mix media. A post could contain text, audio,
video, or photos.
• Here on my blog I don’t need to convince a committee to publish.
• The new media is infinite. (time, space, schedule)
• The new media can be syndicated, linked and easily reused.
• The new media can be mashed up with data from other services.
Robert Scoble, http://scobleizer.com/2007/02/16/what-is-social-media/
28. Markets are conversations
Hugh McLeod
X is the membrane between your internal conversation, A,
and what your customers are saying about you, B
http://www.gapingvoid.com/Moveable_Type/archives/001607.html
29. Think of advertising in general
http://thoughtnow.blogspot.com/2006/04/nyc-and-automobiles.html
43. A brand is the collective consumer concept
of a company.
Logos are just brand identification.
44. Peter Kim, Forrester Research
quot;The biggest challenge is moving away from thinking
about [social media] as marketing and PR.
It's about product development, it's about IT.
It's got to cut across all functions of the company.quot;
-ADWEEK, July 2008
http://www.adweek.com/aw/content_display/news/digital/e3i5dab627a6e5e9f670fe61aa2512a7514?pn=1
46. 1. Become or hire a community manager
1.a) Also, train your colleagues
47. Intel
Intel will build credibility among the tough-to-
impress IT crowd by putting its engineers out
front, rather than a media-trained spokesperson.
So far, 150 engineers have been selected to
contribute as bloggers on Intel sites and on other
tech sites.
-ADWEEK, July 2008
http://www.adweek.com/aw/content_display/news/digital/e3i5dab627a6e5e9f670fe61aa2512a7514?pn=1
48. 2. Go where people are
Think of it this way. If you are a fisherman you would
not fish for the trophy catch in stagnated water.
You would need to go to where there is fresh water.
That's where the fish are.
http://infoworthsharing.com/blog2/2008/06/go_where_the_people_are.html
49. The Conversation Prism
http://www.briansolis.com/2008/08/introducing-conversation-prism.html
51. Questions:
• How do people feel about my brand?
• What is being discussed?
• Who’s talking?
• Are they influential?
• Is my marketing working?
• Are my products working?
• How do we engage in the conversation?
52. Listen: track your mentions
online brand monitoring / South Florida startup
http://startpr.com