Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key things to keep in mind and free tools to use to get started with SEO.

1. 20 minutes of value Alexander Zagoumenov on SEO

2. Free is important

3. On seo consultants & firms + Good ones are expensive + Honestly is the most important + Their main goal is to keep up to date

4. problem solving interface

5. Paid Paid Organic Search: Organic vs. paid

6. setup & maintenance SEO is about both…

7. evaluate your site WooRank: http://www.woorank.com/ Website Grader: http://websitegrader.com/

8. On keyword research Quantitative vs. qualitative Google AdWords Tool Wordtracker FREE Keyword Tool

9. On consistency Sites don’t rank, pages do.

10. Keyword in: URL Meta Title Meta Description Link Anchors Headings Image Alts

11. On submitting Submit to Google, Bing & Yahoo!

12. On link building + Quality & Quantity (both matter) + If more references = more authority, + Then the goal is to become the authority on a subject Free link analytis tools http://www.linkdiagnosis.com/ (need Firefox, need to install a FF plugin) http://www.opensiteexplorer.org/ (need basic (free) SEOmozregistration)

13. On measuring + Trend is important + Check regularly (bi-weekly, monthly) + Track: rankings, organic traffic, conversions

14. Check rankings (free) http://www.seomoz.org/rank-tracker http://www.seomoz.org/blog/how-to-make-awesome-ranking-charts http://www.facesaerch.com/depersonalizer/

15. Track rankings (paid) http://raventools.com/ http://www.seomoz.org/ http://www.webceo.com/

16. On the matter of fear + On de-listing + On single ranking factors

17. On social media & SEO + Blogs (regular content) + YouTube (link value, volume of search) + Facebook Page & Twitter (social value)

18. Valuable resources + Follow my SEO list on Twitter: @zagoumenov/seo + Check my 7-step SEO Process: zagoumenov.com/seo-process/ + Learning Resources @SEOmoz: seomoz.org/learn-seo + Beginners SEO Guide @SEOmoz: guides.seomoz.org/beginners-guide-to-search-engine-optimization + SEO Guide by Google: google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf