Alessandro Panella

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Broad experience covering the fields of marketing, branding, strategic planning, advertising and top management consultancy. International experience gained through working on a variety of management consulting projects in Europe and the USA and working for Grey Worldwide in 3 different countries (Switzerland, Belgium and Germany). Specialties: Skills: Branding, 360° communication, strategic planning, brand architecture, marketing strategies, innovation mamagement, social media strategies Industries: telecommunications, advertising, FMCG, sporting goods, retail, energy, cosmetics, finance, food

brand purpose retail future of retail retail communication shopper marketing consumer engagement retail marketing brand communication in times of recession recession value communication brands

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Alessandro Panella

From Retail to Wetail: the future of retail communication

Santa brand book

How to manoeuvre your brand out of the recession