Itc Ltd

ITC Ltd. One of India’s Most Valuable Corporations

The ITC Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

The ITC Profile ,[object Object],[object Object],[email_address]

Company’s Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

ITCs Rural Development Philosophy at Work LET'S PUT INDIA FIRST ITC believes that the inter-dependence between its Agri-based businesses and the farm sector constitutes a sustainable platform to enlarge its contribution to the Indian rural sector.

About e-Choupal [email_address] Launched In June 2000 Reaches to 3.5 million farmers Covers 38,500 villages 6500 kiosks around nine states

Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

[email_address] The Value Chain – Farm to Factory Gate:

The e-Choupal Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

Other Services through E-Choupal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

Problems Encountered ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

Alternative & Innovative Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

Future Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

#1 Co Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

Solution : Access to Price Information – Anytime & In the Village [email_address]

[email_address] Solution : Transparency and Accuracy in Weighment

[email_address] Solution : Modern Methods for Quality Assessment

#2 Must have a well thought out Business Model ,[object Object],[object Object],[object Object],[object Object],[email_address]

The ITC e-Choupal Proposition ,[object Object],[object Object],[object Object],[email_address]

ITCs make it possible ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

#3 The Orchestrator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

#4 The Infrastructure ,[object Object],[object Object],[object Object],[object Object],[email_address]

3 X 3 e-Choupal Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

#5 Capability Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

[email_address] Taking ITCs & Biz Models to Rural India Training

[email_address] Taking ITCs & Biz Models to Rural India Power Connectivity Website

[email_address] e-Choupal Sagar ITC Limited

Choupal Sagar Unlocking the Rural Markets

Business Thought ,[object Object],[email_address]

About Choupal Sagar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

Product Portfolio (Rural Market) [email_address] Rural & Urban Based Products Cigarettes Food Capstan Flake Gold Flake Scissors Sunfeast Bingo Mint-o fresh Retail Commodity Ex. Choupal Sagar E-Choupal

Sunfeast ,[object Object],[object Object],[object Object],[email_address]

Product Range ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

Competition ,[object Object],[object Object],[object Object],[object Object],[email_address]

Reason to enter into Food Segment [email_address] Rs. 5,50,000 crores market in India Only 6% is packaged Rs. 4,000 crores biscuit market in India 12-14% yearly growth in the biscuit segment

Distribution Channel ,[object Object],[object Object],[object Object],[object Object],[email_address] Sunfeast is now available in 1.8million shops of India as compared to Britannia and Parle. They are available in 3.3 and 1.5 million shops respectively

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address] Annual Advertising budget of ITC biscuit segment is 115-120 crore.

Pricing Models ,[object Object],[object Object],[object Object],[object Object],[email_address]

Itc Ltd

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