Marketing Presentation V2

Table of contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definition of objectives and goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Situation analysis 1/2 ,[object Object],[object Object],[object Object],[object Object]

Situation analysis 2/2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tunisia, Morocco, Mauritius, Egypt, Madagascar, South Africa, Kenya, Swaziland, Botswana, Malawi, Zimbabwe, Ghana, Nigeria, Cameroon, Mosambique, Tanzania, Lesotho Tunisia, Morocco, Mauritius, Botswana, Egypt, Madagascar, South Africa, Lesotho Tunisia, Morocco, Mauritius, Egypt, Madagascar, South Africa Tunisia 1 st filter: established garment industry 2 nd filter: GDP per capita, size of population, proximity to major market, strategic alliances, economical and political 3 rd filter: very well established industry, holistic approach of government, location, market volume, industrial technology Filtering

Risk evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.coface.com/

Market attractiveness Market attractiveness high low high low Risks and entry barriers Tunisia Mauritius Morocco 10 5 0 0 5 10 Egypt South Africa Madagascar Lesotho Botswana

Defined clusters ,[object Object],[object Object],[object Object],[object Object]

Tunisia: Industrial overview Source: http://www.tunisianindustry.nat.tn/

Tunisian garment industry: Evolution of production and exports Source: http://www.tunisianindustry.nat.tn/

Tunisian garment industry: Major clients and enterprises Source: http://www.tunisianindustry.nat.tn/

Tunisia: Government commitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding competitors Gerber Established: 1948 Employees: 2022 (2003) Size: 517MUSD Country of origin: USA Subsidiaries: Europe, China, USA Reach: Global Schönenberger Established: 1977 Turnover 2004: 10 Mio Export rate: 50-60% No. of employees ww: 60 No of systems installed ww: 1700 Subsidiaries in: Spain and USA, in addition 12 agencies worldwide Reach: Global ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis of Salpomec Opportunities Strengths Threats Weaknesses - An innovator with time tested solutions for the industry can take an advantage of the growing demand for machinery and equipment opportunities in Africa - As a small company with limited product offering, its competitiveness against bigger competitors is limited - As an innovator with a deep understanding of the market and strong relations with past customers, reinforced by its Scandinavian mentality, it has the necessary strengths to gain acceptability and fight against competition ,[object Object],[object Object]

Resources and markets Market attractiveness high low bad good Supplier position in the market Tunisia Mauritius Morocco

Product rating (Tunisia) high low low high Sales potential Contribution margin

Entry mode ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],Quitters loose!

Marketing Presentation V2

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