Example Agile Marketing

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Marketing needs to change they way it works. Budget for Social media and onlinemarketing are increasing. Interaction with consumers and customers are also in the shift.

Business Technologie

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Example of Agile in Marketing
Christoph Kruppa
Agile Vietnam, September 2012

Marketing Management

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Word-Cloud.jpg

Recent Developments

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Challenges in Marketing today

A 2011 IBM study of more than 1,700 CMOs revealed that
most of them feel underprepared to manage the impact
of key changes in the social media landscape.
http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/

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A solution?
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content/files/2011/12/done.jpg

Jim Ewel, agilemarketing.net:
Get More Done. Adapt to Change. See
Measurable Results.

Agile Marketing

Responding to change over following a plan

Testing and data over opinions and conventions

Numerous small experiments over a few large bets

Engagement and transparency over official posturing

Getting out of the building over formal market research

Retrospective

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Challenges

● Visible targets in organisation
● Retrospectives with clear action
● Definition and Splitting of Roles
● The big picture

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Benefits

● Get more done! ● Transparency
● Adapt to changes ● Self organised team
● Result driven

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Blog – Stock Market Analysis for the Week-Ending July 723 Summary: The Dow Jones Industrial Average fell 0.6% Friday. Other major indexes saw smaller declines as indexes faded into the close. The S&P 500 and the Nasdaq also pared back from their highs of the day. The S&P 500 fell 0.3% at the close, while the Nasdaq saw a 0.1% loss. Volume on the NYSE and on the Nasdaq was lower from Thursday's levels, according to early data. The small-cap Russell 2000 outperformed with a 1.2% gain, while the Innovator IBD 50 ETF (FFTY) ended 0.4% higher. Crude oil rose to $73.06 a barrel. The yield on the benchmark 10-year Treasury note was unchanged at 4.05%. Friday's jobs report showed 209,000 new jobs in June, lower than views for 213,000. On the other hand, wage growth was strong, while the unemployment rate was in line with estimates of 3.6%. The odds of a 25-basis-point hike in the Fed's July meeting went up to 94.9%, according to the CME FedWatch Tool. The consumer price index is on watch for Wednesday. Generative AI is a major tailwind for Dow component Microsoft (MSFT). The stock is hovering near its all-time high of 351.47. Shares are well extended from a rebound off the 10-week moving average in late April. JPMorgan Chase (JPM) rose 0.8% after an analyst upgrade to outperform from peer perform from Wolfe Research ahead of its earnings next week. Shares are in a buy zone from a 143.37 buy point. Caterpillar (CAT) also gained in the Dow Jones, nearing a buy point of 250.89, while health care stocks fell. The Health Care Select Sector SPDR (XLV) was off 1.2%. Source - https://www.investors.com/market-trend/stock-market-today/dow-jones-rises-after-jobs-data-tesla-throws-gas-on-ev-price-wars-as-microsoft-eyes-all-time-high/ Additional sources and links: Lithium - https://www.mining.com/the-global-lithium-rush-is-only-at-the-beginning/ Oil Production - https://www.bnnbloomberg.ca/oil-rises-after-production-cuts-from-saudi-arabia-russia-1.1941908 Natural Gas - https://www.nsnews.com/resources-agriculture/lng-canada-throws-down-gauntlet-to-bc-hydro-7249527 Global Inflation - https://www.fibre2fashion.com/news/textile-news/oecd-reports-slowdown-in-global-inflation-rates-for-may-2023-288707-newsdetails.htm Geopolitical Risks and Threats - https://www.geopoliticalmonitor.com/ Food and climate - https://www.pubaffairsbruxelles.eu/opinion-analysis/climate-models-underestimate-food-security-risk-from-compound-extreme-weather/ ESG - https://smaartcompany.com/esg-disclosure-how-can-an-external-assurance-help-build-trust/ Housing - https://fortune.com/2023/07/07/housing-market-home-prices-firmed-up-first-half-2023-says-black-knight/ Commodities - https://www.usfunds.com/resource/lithium-leads-the-charge-againa-look-at-the-commodity-market-in-the-first-half-of-2023/ Technology - https://morethandigital.info/en/10-promising-innovations-that-will-change-our-world/ Climate change - https://www.nytimes.com/2023/07/07/business/energy-environment/janet-ye

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Blog – Stock Market Analysis for the week-ending July 21, 2023 • US stocks traded mixed Friday, with the Dow capping off a 10-day winning streak. • It's the longest run of gains for the index since August 2017. • Next week investors will be watching big earnings from Microsoft and Meta, as well as a Fed meeting. US stocks traded mixed on Friday, with the Dow Jones Industrial Average eking out a gain to cap off a 10-day winning streak, its longest stretch in the green since August 2017. To close the week, American Express, oil firm Schlumberger, and advertising company Interpublic Group all reported earnings. More than 70% of the companies that have reported so far have beat expectations, according to FactSet data. Meanwhile, investors will be watching to see what policymakers announce at next week's Federal Reserve meeting. Many strategists expect a 0.25% interest rate hike, following last month's "skip." A quarter-point hike to the 5.25%-5.50% range would "more than likely mark the end of a historic tightening cycle," EY Chief Economist Gregory Daco wrote in a note Friday. "But those expecting a fanfare will be disappointed as the Fed will make every (too many) efforts to sound as hawkish as tolerable for financial markets, to avoid an undesired easing of financial conditions." Source - https://ca.finance.yahoo.com/news/us-stocks-trade-mixed-dow-040423917.html Additional sources and links Lithium - https://qz.com/bolivias-lithium-reserves-are-even-larger-than-it-previ-1850664027 or https://www.argusmedia.com/ja/news/2471480-chinas-li-carbonate-contracts-close-first-day-lower?amp=1 Global Inflation - https://www.ft.com/content/088d3368-bb8b-4ff3-9df7-a7680d4d81b2 Global PMI - https://www.marketpulse.com/week-ahead/week-ahead-bracing-for-next-weeks-earnings-rate-decisions-and-major-economic-data/emoya Oil Production - https://www.atalayar.com/en/articulo/economy-and-business/rising-us-shale-oil-production-defies-opec-s-oil-production-cutback-strategy/20230720154801188532.html Natural Gas - https://www.investing.com/news/commodities-news/natural-gas-first-weekly-gain-for-july-amid-high-but-fluctuating-power-burns-3131449 Food Production - https://millermagazine.com/blog/igc-forecasts-record-grain-production-amid-challenges-5280 Ports and shipping - https://www.hellenicshippingnews.com/baltic-index-logs-10-weekly-drop-as-demand-for-larger-vessel-wilts-away/ Housing - https://www.nasdaq.com/articles/you-cant-control-the-housing-market-but-you-can-control-what-you-do-about-it Geopolitical Risks - https://worldview.stratfor.com/ Technology - https://medium.com/@kalashbhadoriya7147/emerging-tech-trends-in-2023-unlocking-the-future-c910658bf0aa ESG - https://www.esginvestor.net/what-cfos-need-to-know-about-future-esg-reporting-standards/ Manufacturing - https://www.nam.org/anheuser-busch-supports-partners-workers-27377/?stream=business-operations

Stock Market Analysis and Commentary for WE July 21 2023.pptx

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Blog – Stock Market for the Week-Ending August 25 2023 Summary: U.S. stocks rebounded from early losses Friday to finish in the green after Federal Reserve Chair Jerome Powell said the central bank is keeping its options open for more interest rate hikes this year. The Nasdaq led stocks higher, gaining 0.9% to finish the week up 2.2%. The S&P 500 gained 0.7%, finishing 0.8% higher for the week. The Dow Jones Industrial Average also rose 0.7%, but fell 0.4% over the week. Powell, speaking on day two of the Kansas City Fed's annual Jackson Hole symposium, said that while inflation had fallen from its peak, "it remains too high." He added, "We are prepared to raise rates further if appropriate, and intend to hold policy at a restrictive level until we are confident that inflation is moving sustainably down toward our objective." European stocks gave up gains in the afternoon but still finished slightly higher. Asian equities fell, with the Japanese Nikkei Index tumbling more than 2%. Stocks sank yesterday despite another quarter of better-than-expected earnings from Nvidia (NVDA). The Nasdaq fell 1.9%, erasing Wednesday's big gains, while the S&P 500 lost 1.4% and the Dow Jones Industrial Average fell 1.1%. Dow Rallies Following Powell Remarks 17 hr 18 min ago After falling early in the session, the Dow Jones Industrial Average rallied to finish higher by 0.7%, or about 247 points, as investors shook off the remarks of Fed Chair Jerome Powell that indicated interest rates could remain high. For the week, the index ended down about 0.4%, the Dow’s second straight weekly decline. Boeing (BA) rose 2.8% to recover some of yesterday’s losses on reports it would need to delay deliveries of some 737 Max jets. Salesforce (CRM) moved up 2% after filings showed it is one of several big tech companies, including Nvidia (NVDA) backing artificial intelligence startup Hugging Face. Other tech stocks helped fuel the index’s rally, including Intel (INTC), which also jumped 2%, and Apple (AAPL), up 1.3%. Johnson & Johnson (JNJ) shares gained 1.4%, making up for some losses earlier in the week following its share swap with spin-off Kenvue. Nike (NKE) shares gained 1.2%, breaking an 11-day losing streak—the longest in the company’s history. Walgreens Boots Alliance (WBA) dipped 0.2%, making it the worst performer of the Dow 30 stocks during a session in which only five components fell. JPMorgan Chase (JPM) and Amgen (AMGN) both slipped 0.1%. Source: https://www.investopedia.com/dow-jones-today-08252023-7852741 Links and sources: Lithium - https://mexicobusiness.news/mining/news/lithium-consumers-need-stronger-lithium-supply-chain Global GDP - https://fortune.com/2023/08/26/chinas-economy-deflation-growth-exporting-globally/ Commodities - https://www.barchart.com/story/news/19726406/drought-in-india-new-bull-market-in-ag-commodities-and-natural-gas-fundamentals Manufacturing - https://www.business-standard.com/industry/news/opportunity-to-increas

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Blog – Analysis of the Stock Market for WE August 11, 2023 Summary: Stocks ended the session mixed on Friday as investors reacted to a report showing wholesale prices rose more than expected in July. The Nasdaq fell 0.7% while the S&P 500 slipped 0.1%. The Dow Jones Industrial Average slid at the open but recovered to close up about 0.3%. The Dow was the only index to post gains for the week, rising 0.6%. The S&P 500 and Nasdaq both lost ground for the second week in a row, falling 0.3% and 1.9%, respectively. The Producer Price Index (PPI) rose 0.3% last month after increasing 0.1% in June. Economists had expected wholesale inflation to rise, but only to 0.2%. Core PPI, which excludes volatile food and energy prices, also climbed 0.3%, up from 0.1% in June. The data comes a day after the Consumer Price Index rose 0.2% for the second straight month, a rate nearly consistent with the Fed's 2% inflation target Source - https://www.investopedia.com/dow-jones-today-08112023-7642347 Links and sources: Oil Production - https://foreignpolicy.com/2023/08/11/crude-oil-demand-opec-price-increase-china-saudi-arabia-russia/ Natural Gas - https://www.reuters.com/business/energy/us-drillers-cut-oil-gas-rigs-fifth-week-row-baker-hughes-2023-08-11/ Lithium - https://www.enverus.com/blog/direct-lithium-extraction-could-be-key-to-unlocking-domestic-supply/ Forestry - https://www.resourcewise.com/forest-products-blog/canadian-lumber-market-shrinking-could-europe-fill-gap Mining - https://www.mining.com/mining-is-growing-rapidly-so-are-investor-state-disputes/ Inflation - https://www.bnnbloomberg.ca/charting-the-global-economy-us-stays-on-moderate-inflation-path-1.1958052 Housing - https://globalnews.ca/news/9890405/tiny-homes-pilot-late-2023-if-approved/ Technology - https://www.thedailystar.net/life-living/news/tech-trends-will-shape-our-future-3390151 Geopolitical - https://worldview.stratfor.com/ Economies - https://finance.yahoo.com/news/20-countries-highest-rate-economic-121800158.html or

Stock Market Analysis and Commentary for WE August 11 2023.pptx

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Summary: US stocks recovered from steep early losses in Friday's session but ended the week with sharp drops as an August swoon continued for Wall Street. The Dow Jones Industrial Average (^DJI) finished slightly above the flatline, while the S&P 500 (^GSPC) fell slightly on the other side of it. The tech-heavy Nasdaq Composite (^IXIC) was down a modest 0.2% lower after three consecutive days of sharp losses. For the week, the S&P 500 and Nasdaq each saw losses of around 2%. Meanwhile, the 10-year Treasury yield (^TNX) fell slightly Friday to around 4.25% but remained near recent highs. The moves come as investors consider the prospect that interest rates could remain higher for longer after Federal Reserve minutes this week showed the central bank wouldn't rule out further hikes. The next clue on the Fed's next move will come from Chair Jay Powell, who is set to give a speech next Friday at the annual Jackson Hole Economic Policy Symposium. Source: https://finance.yahoo.com/news/stocks-crawl-back-to-close-rough-week-on-mixed-note-stock-market-news-today-200046956.html Additional links and sources: Agriculture - https://www.agriculture.com/grain-markets-on-the-up-or-august-18-2023-7692855 Lithium - https://finance.yahoo.com/news/lithium-metal-market-reach-13-140500079.html Oil Production - https://oilprice.com/Energy/Energy-General/Rig-Count-Decline-Accelerates-Amid-Rising-US-Crude-Oil-Production.html Natural Gas - https://www.dw.com/en/lng-supplies-why-europe-is-spooked-by-australian-strike/a-66567877 Ports - https://www.hapag-lloyd.com/en/services-information/operational-updates/north-america.html Steel - https://www.barchart.com/story/news/19378449/aisi-us-raw-steel-production-surged Technology - https://www.crn.com/news/channel-news/6-key-takeaways-about-it-spending-in-2023-so-far-idc or https://siliconangle.com/2023/08/18/week-enterprise-gen-ai-hype-cybersecurity-leaders-laggards-cisco-tech-spending-boost/ ESG - https://www.nasdaq.com/articles/does-it-matter-what-investors-think-about-esg Manufacturing - https://www.troweprice.com/personal-investing/resources/insights/global-markets-weekly-update.html Housing - https://storeys.com/canada-home-prices-moderate-affordability/ Food - http://www.fnbnews.com/Top-News/addressing-three-key-contradictions-in-the-food-sector-farmers-food-surplus--climate-change-solutions-74156 Geopolitical - https://worldview.stratfor.com/ Commodities - https://www.northernminer.com/analysis/commodity-investing-the-antidote-to-the-age-of-scarcity/1003857836/

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Summary: Stocks ended higher over a week notable for the Dow Jones Industrial Average’s notching its 13th consecutive daily gain on Wednesday, which marked its longest winning streak since 1987. However, T. Rowe Price traders noted that trading was relatively subdued, as the summer vacation season diverted some of the focus on a slew of important data releases, a Federal Reserve (Fed) policy meeting, and some high-profile corporate earnings reports. Growth stocks handily outpaced their value counterparts, and the gains were led by the technology-heavy Nasdaq Composite. Sentiment appeared to get a boost from a series of generally positive economic readings, particularly on inflation. Stocks opened sharply higher on Friday, following news that the Fed’s preferred inflation gauge, the core (less food and energy) personal consumption expenditures (PCE) price index had risen 0.2% in June, down from 0.3% in May, making for a year-over-year increase of 4.1%, a tick lower than expectations and the slowest increase since September 2021. In addition, the employment cost index—closely watched because of policymakers’ continued concern about wage inflation—rose 1.0% in the second quarter, also below consensus and the smallest increase in two years. Source - https://www.troweprice.com/personal-investing/resources/insights/global-markets-weekly-update.html Other sources and links Lithium - https://source.benchmarkminerals.com/article/chinese-lithium-prices-continue-to-fall-as-miners-dismiss-demand-concerns Oil Production - https://www.energyportal.eu/news/who-were-the-biggest-oil-producers-and-consumers-in-2022/104193/ Natural Gas - https://www.nasdaq.com/articles/natural-gas-holding-above-important-near-term-support Food and Grain - https://www.producer.com/opinion/russias-cancellation-of-grain-deal-sparks-food-security-fears/ or https://www.policycircle.org/ainews/food-security-fertilizer-prices/ Manufacturing - https://www.bnnbloomberg.ca/frustrated-biden-seeks-to-get-manufacturing-message-to-resonate-1.1951961 Forestry - https://www.globalwoodmarketsinfo.com/the-us-forecast-to-become-a-net-exporter-of-softwood-lumber-in-five-years/ Mining - https://www.bnnbloomberg.ca/vale-flags-higher-costs-and-lower-premiums-for-iron-ore-mining-1.1952011 Technology - https://www.geeks2u.com.au/geekspeak/5-top-tech-trends-impacting-australian-businesses-in-2023/ ESG - https://timesofindia.indiatimes.com/blogs/voices/how-can-entrepreneurs-incorporate-esg-into-their-business-strategy/ Geopolitical Risks - https://worldview.stratfor.com/ Power - https://ncnewsline.com/2023/07/28/federal-regulators-approve-new-rules-to-ease-power-connection-backlogs/ Supply Chain - https://lloydslist.maritimeintelligence.informa.com/LL1146063/The-Lloyds-List-Podcast-How-to-rebuild-resilience-into-container-supply-chains

Stock Market Analysis and Commentary for WE July 28 2023.pptx

paul young cpa, cga

Blog – Stock Market for the Week-Ending August 4, 2023 Summary: Stocks flipped into the red Friday afternoon after looking set to rebound earlier in the session, putting the cap on a rough first few days in August as the jobs report's release took center stage and an earnings-heavy calendar continued. The S&P 500 (^GSPC) finished down 0.5%, while the Dow Jones Industrial Average (^DJI) fell 0.4%. The tech-heavy Nasdaq Composite (^IXIC) slipped by 0.4% after gaining as much as 1% earlier in the session. The S&P 500 and Nasdaq were both down more than 2% to end the first week of August trading. The July jobs report showed continued cooling in the labor market, as nonfarm payrolls rose by 187,000 last month while the unemployment rate dipped slightly to 3.5%. The numbers will serve as a key indicator for the Fed as it determines whether to halt its interest rate hiking campaign next month. Elsewhere, Amazon (AMZN) stock was buzzing Friday, finishing more than 8% after earnings beat all around, combined with rosy guidance for the near term. Apple (AAPL), by contrast, was down almost 5% after the iPhone maker reported sluggish sales of that flagship product and a third straight quarter of declining revenue overall. Source - https://finance.yahoo.com/news/stocks-flip-to-losses-to-end-rough-week-amazon-surges-stock-market-news-today-200617333.html Links and sources: Lithium - https://source.benchmarkminerals.com/article/lithium-industry-needs-over-116-billion-to-meet-automaker-and-policy-targets-by-2030 USA – GDP - https://www.spglobal.com/marketintelligence/en/mi/research-analysis/us-monthly-gdp-index-for-june-2023.html Supply chain - https://mba.ncsu.edu/2023/08/04/rob-handfield-discusses-how-governments-can-better-prepare-for-supply-chain-disruptions/ Global commodities - https://www.foodbusinessnews.net/articles/7-progressing-harvest-pulls-wheat-futures-to-four-month-lows Oil Production - https://13wham.com/news/nation-world/gas-prices-jump-as-extreme-heat-and-oil-production-cuts-add-up-brent-crude-west-texas-intermediate-refineries-weather-opec-saudi-arabia-russia-war-in-ukraine-strategic-petroleum-reserve Natural Gas - https://www.castanet.net/news/Business/440176/Construction-of-FortisBCs-Eagle-Mountain-Woodfibre-Gas-Pipeline-set-to-begin-in-Squamish SEC - https://www.conference-board.org/press/press-release-ESG-backlash Geopolitical risks and threats - https://worldview.stratfor.com/ Critical Metals - https://www.rechargenews.com/wind/global-offshore-wind-needs-reliable-resilient-affordable-critical-minerals-strategy/2-1-1496037 https://www.ipe.com/news/edhec-risk-concerned-about-availability-and-quality-of-esrs-disclosures/10068181.article

Stock Market Analysis and Commentary for WE August 4 2023.pptx

paul young cpa, cga

Blog – Stock Market Analysis for the Week-Ending July 14 2023 Summary: Investing.com – U.S. stocks were mixed after the close on Friday, as gains in the Healthcare, Consumer Goods and Technology sectors led shares higher while losses in the Oil & Gas, Telecoms and Basic Materials sectors led shares lower. At the close in NYSE, the Dow Jones Industrial Average added 0.33% to hit a new 6-months high, while the S&P 500 index declined 0.10%, and the NASDAQ Composite index lost 0.18%. The best performers of the session on the Dow Jones Industrial Average were UnitedHealth Group Incorporated (NYSE:UNH), which rose 7.27% or 32.56 points to trade at 480.31 at the close. Meanwhile, Merck & Company Inc (NYSE:MRK) added 0.99% or 1.05 points to end at 107.37 and Coca-Cola Co (NYSE:KO) was up 0.94% or 0.57 points to 60.92 in late trade. The worst performers of the session were Chevron Corp (NYSE:CVX), which fell 2.50% or 3.93 points to trade at 153.58 at the close. Dow Inc (NYSE:DOW) declined 2.38% or 1.29 points to end at 52.92 and Cisco Systems Inc (NASDAQ:CSCO) was down 2.25% or 1.16 points to 50.37. Source - https://www.investing.com/news/stock-market-news/us-stocks-mixed-at-close-of-trade-dow-jones-industrial-average-up-033-3126281 Other sources and links: Lithium - https://qz.com/1292202/china-now-effectively-controls-half-the-worlds-lithium-production Inflation - https://ca.finance.yahoo.com/news/global-markets-wall-st-climbs-181412102.html Mid year trends - https://www.jpmorgan.com/insights/outlook/economic-outlook/economic-trends Technology - https://formtek.com/blog/technology-top-trends-for-2023/ ESG and Mining - https://www.mining.com/a-new-era-of-esg-reporting-what-miners-need-to-know-about-the-issb-standards/ Geopolitical issues and threats - https://worldview.stratfor.com/ Oil - https://www.yourbasin.com/news/local-news/increasing-u-s-oil-production-helps-keeps-crude-price-stable/ Natural Gas - https://www.fxempire.com/forecasts/article/natural-gas-forecast-stuggling-with-mixed-weather-outlook-lng-maintenance-1361232 Housing - https://www.village-life.ca/real-estate/these-are-the-most-affordable-cities-to-buy-real-estate-in-ontario-right-now-7277644 or https://www.nahb.org/news-and-economics/press-releases/2023/07/nahb-tells-congress-how-excessive-regulations-and-codes-harm-housing-affordability Water crisis - https://www.newarab.com/opinion/why-us-blockade-blame-cubas-water-crisis Critical metals - https://www.bnnbloomberg.ca/canada-to-speed-up-critical-minerals-permits-in-bid-to-erode-china-s-dominance-1.1945836 Inflation - https://www.socialistalternative.org/2023/07/14/a-new-economic-era-now-with-high-inflation/ Supply chain - https://consumergoods.com/how-ai-and-machine-learning-changing-way-we-manage-supply-chain or https://www.thetechoutlook.com/press-release/nexterus-discusses-how-shippers-can-keep-their-supply-chains-moving-when-carriers-go-out-of-business-ports-close-the-potential-ups-strike-and-other-issues/

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paul young cpa, cga

Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.

An Anatomy of a Digital Audit (Digital Marketing Audit)

Tim Bourgeois

Resume of Lonnie McRorey international sales marketing product manager 2012

Lonnie McRorey

Becoming an Agile Marketing Team: The beginner's guide to managing creative ...

Mohamed Mahdy

Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...

Cibin Mathew

How much time do you spend mashing up web analytics data vs. looking for data insights? Your Analytics Site automates the data extraction form multiple marketing channels, including WebTrends, Google Analytics, Twitter, YouTube, Slideshare and Flickr with more be added. Each dashboard is customized to satisfy each clients specific business needs. What you get, one cohesive, actionable and visually interactive reporting mechanism for your all your analytics.

Faster Ways To Data Insights

Your Analytics Site

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