Shift in perception agile presentation
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Shift in perception agile presentation Agile tour Key note speaker: Kimberly Samaha
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Shift in perception agile presentation
- 1. SHIFT IN PERCEPTION From Understanding to Experiencing in Face to Face Encounters Kimberly Samaha
- 2. PERCEPTION: WHICH PHOTO CAPTURED THE DAY WWII WAS ENDED? Photo 1: Alfred Eisenstaedt Photo 2: Victor Jurgensen
- 3. ONE PHOTO BECAME ICONIC- WHY?
- 4. PERCEPTION – SEEING THROUGH What is our Perceptual Capacity? Figure on the surface asks the mind to create an understanding of an object we see But is this really our experience of the object? See Through: We fill in the blanks – we capture CONTENT Subconscious level- we attach additional MEANING Static nature of an Object can’t capture INTENTION
- 5. ILLUSIONS DECEIVE OUR SENSES…
- 6. PERCEPTION- SEEING IN Look at something ‘created’ like art, music or literature it demands us to ‘see in’ to the intention of the creator Experience of the Object = Experience of Illusion Requires a different type of attention and a longer period of time to accommodate Lose the image in favor of the experience of another fictional world
- 7. DIEGO VELAZQUEZ POPE INNOCENT X 1650
- 8. FRANCIS BACON POPE INNOCENT X 1950
- 9. SHIFT OF PERCEPTION FROM UNDERSTANDING TO EXPERIENCING Is it your interpretation (thought) that changes perception- a mental activity? Or is it an empathetic identification with another where we lose the image in favor of the experience?
- 10. FACE TO FACE ENCOUNTER Privileged Phenomenon Other persons proximity and distance are both strongly felt. The face in its nudity and defenselessness makes a demand of the other “Please do not kill me” Do not just make me an object in your mind See into me and reveal to me your intentions… Emmanuel Levinas
- 11. THE ROLE OF HUMAN INTENTION Face to Face Body Language Tonality Eye Contact Listening or Not Interrupting - Encouraging Agreement- Disagreement Conviction- Suspicion Pleasure – Digust Joy – Anger Understanding - Confusion
- 12. FACE TO FACE VS. VIRTUAL WORLD Diffusion of Influence How do online social networking platforms expedite or change the diffusion of influence process? Can empathy and trust be established virtually? What triggers someone to act on a request?
- 13. 13 The Research Inquiry 1. Diffusion Of Innovation 2. Tipping Point – Epidemic Spread 3. Small Worlds - Weak Ties 4. Influence – Word of Mouth 5. Strength of a Weak Tie
- 14. RESULTS: DIFFUSION THROUGH A VIRTUAL SOCIAL NETWORK (FACEBOOK) Diffusion rate expedited – supported (information exchange) Building a sense of shared purpose- moderate Building trust unsupported (emotion, confidence empathy) Homophily – unsupported (identity differences) Relatedness – supported (multi-faceted identities) Weak Ties Diffusion - strongly supported (small worlds) Influentials – strongly supported (word-of-mouth) Scarcity Principle- oversaturation (facebook fatigue) Reciprocity – strongly supported (not consistent behavior)
- 15. THE TRUTH IS HELPLESS WHEN UP AGAINST PERCEPTION Perceived Reality is Reality Senses can be stimulated and deceived Human intention can NOT Face to Face Interaction can not be replicated virtually
- 16. WHAT ARE THE ‘TAKE-AWAYS’? Focus our Face to Face Encounters on: Agreement, Understanding, Conviction Actions based on CHOICE – inner responsibility Focus our technological tools on: Information Exchange Power of ‘weak-links’ in virtual social networks Limited response patterns triggered by reciprocity
Hinweis der Redaktion
- It shows less of Times Square in the background, lacking the characteristic view of the complex intersection so that the location needs to be identified, it is dark and shows few details of the main subjects, and it does not show the lower legs and feet of the subjects.
- It shows less of Times Square in the background, lacking the characteristic view of the complex intersection so that the location needs to be identified, it is dark and shows few details of the main subjects, and it does not show the lower legs and feet of the subjects.
- The portrait was kept at private display by Innocent's family, the Pamphilj, who would display it in the Doria-Pamphilj gallery where it remains to this day. It was a relatively secret masterpiece for much of the 17th and 18th centuries, only known to some connoisseurs who, nonetheless, would inevitably praise the work as one of the finest portraits ever produced. French historian Hippolyte Taine considered the portrait as "the masterpiece amongst all portraits" and said that "once it has been seen, it is impossible to forget".[4] The knowledgeable art dealer René Gimpel noted in his diary (1923) "Morgan would have offered a million dollars for it. Velázquez was faced with a ruddy Italian, and the artist, accustomed to the pale complexions of his country, unhesitatingly steeped his brush in red the color of wine and brought the bon vivant devastatingly to life.... That face is a whirlpool of flesh, and blood, and life; the eyes are searching."[5]
- Bacon’s obsessive reworking of the papal theme suggests that it may have possessed further significance and perhaps psychological charge for the artist in relation to his sexuality. It has been remarked that the Pope in official garb is in a sense the ultimate drag queen, or less literally that depictions of the Holy Father, known in Italy as ‘il Papa’, may encapsulate Bacon’s traumatic feelings about his own father. The latter was a conventional, inflexible military man to whom the teenage Bacon had felt sexually attracted, as he recalled many years later, but who brutally admonished and rejected him when he discovered his son’s homosexual inclinations. Such speculations about the possible ‘subconscious’ content of the pope pictures involve perhaps a rather crude application of the methods of Freudian psychoanalysis. Once again it is neither altogether possible nor helpful to pin Bacon down. Although shy, he enjoyed dressing up. This, coupled with his effeminate manner, enraged his father and created a distance between them. A story emerged in 1992[13] of his father having had Francis horsewhipped by their groom. In 1924 his parents moved to Gloucestershire, first to Prescott House in Gotherington, then Linton Hall near the border with Herefordshire. Francis spent 18 months boarding at Dean Close School, Cheltenham, from the third term of 1924 until April 1926. This was his only brush with formal education as he quit the school before he was expelled. At a fancy-dress party at the Firth family home, Cavendish Hall in Suffolk, Francis dressed up as a flapper with an Eton crop, beaded dress, lipstick, high heels, and a long cigarette holder. In 1926, the family moved back to Straffan Lodge. His sister, Ianthe, twelve years his junior, recalled that Bacon made drawings of ladies with cloche hats and long cigarette holders.[14] Later that year, Francis was thrown out of Straffan Lodge following an incident in which his father found him admiring himself in front of a large mirror draped in his mother's underwear.
- Levinas derives the primacy of his ethics from the experience of the encounter with the Other. For Lévinas, the irreducible relation, the epiphany, of the face-to-face, the encounter with another, is a privileged phenomenon in which the other person's proximity and distance are both strongly felt. "The Other precisely reveals himself in his alterity not in a shock negating the I, but as the primordial phenomenon of gentleness."[7] At the same time, the revelation of the face makes a demand, this demand is before one can express, or know one's freedom, to affirm or deny.[8] One instantly recognizes the transcendence and heteronomy of the Other. Even murder fails as an attempt to take hold of this otherness.
- Clearly today’s balance between ‘real-life’ friends and new ‘virtual’ ties has created an extraordinarily complicated environment, easily the most rapidly moving and complex system that has ever existed. To deal with this complexity we need shortcuts. It is impossible to recognize and analyze all aspects in each person, event and situation we encounter even for a short period of time. Instead we use stereotypes, or rules of thumb to classify things according to a few key features and then to respond mindlessly when one or another of these ‘trigger’ features is present. As the stimuli saturating our lives continue to grow more intricate and variable, we will have to depend increasingly on our shortcuts to handle them all. At this point in the analysis, I began to question whether virtual ties can become truly committed resulting in a higher level of consistency or whether the nature of these types of online interactions lead only to a quid-pro-quo exchange of reciprocity. if the initial driver was the need to fulfill a reciprocity urge, than the internalization of the commitment may not happen. The results showed in both the cases of tie strength and previous commitment that the stronger these variables became through reciprocal type actions over time, the less likely they were to feel obligated to act again. This is a critical finding informing online strategies designed to create longer term commitment. One of the reasons for this may be the autonomous nature of these virtual communities.
- At the macro-level, this research aimed to test how online social networking platforms, such as facebook, expedite or change the diffusion of influence process. Clearly these platforms have created innovative devices that allow new ways of reaching and influencing others that have never existed before. An ability to reach friends of friends, other like-minded individuals and perfect strangers has opened another avenue to establish a rich network of heterophilious weak-ties. If the diffusion of innovation/influence literature is accurate, having access to such a network should result in larger and more widespread diffusion. To create wide-spread diffusion, it is important to identify the gaps between different clusters and find ways to bridge them. These short-cuts that connect clusters explain much of the small-world phenomena (Watts, & Strogatz, 1998). Duncan Watts has conducted many complex computer simulations to analyze the effect of these ties. His results confirmed Milgram’s six degrees of separation – it takes very few short-cuts between nodes and clusters to turn a big world into a small world. Without these kinds of short-cuts, the networks would be much slower to spread the word. The implication of these principles is that finding ways to create shortcuts in normally disconnected worlds is a critical principle in creating successful diffusion campaigns. To achieve a tipping point (Gladwell, 2002) in the diffusion process, one must focus on weak-ties that occupy the transitional spaces within the network. If weak-ties did not exist, a system would consist of disjointed subgroups, inhibiting the widespread diffusion of information. Online social networking sites such as facebook have created a novel portal in which the creation of a network of very diverse and dissimilar individuals is now possible. facebook creates a communication channel that allows even the weakest of tie access to large quantities of personal information. Platforms such as facebook expedite the diffusion process in two ways: first by creating prompts and application for people to share their thoughts and opinions and second by supporting the creation network of dissimilar heterogeneous weak-ties, who are a constant source of new and novel information. When people first discovered the fun of ‘befriending’ virtual strangers, a new game of friend collecting was set-off by many facebook users. What is clear is that activating influential ties with large personal networks, carries the message much further especially with the automatic notification signals on facebook. This research supports Mark Granovetter’s (1973) notion of a weak-tie effect: as personal networks grow, the proportion of informal members shows the greatest increase. According to Burt’s (2003) theory of structural holes this should improve the leverage of the overall network as weak-ties are the connecting nodes between different network clusters. This type of person, called an Influential, has been studied extensively over the past fifty years. Influentials are the individuals that act as the pollinators, carrying the ‘buzz’ from one group of close friends to a separate group of close friends. The Tipping Point, is a theory outlined in Malcolm Gladwell’s bestseller of the same name that posits a minority of the population (10-15%) have an undue influence over the rest. These tastemakers, Gladwell concluded, are the spark behind any successful trend. In modern marketing, this idea that some people matter more than others in triggering trends, is enormously seductive. Loosely, this theory is referred to as the Influentials Theory and has been a marketing touchstone for the last fifty years