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INDUSTRY STATS + TRENDS Bret Giles @bretgiles
media consumption
http://infomagination.typepad.com/blog/2009/07/killer-chart-the-obligatory-media-fragmentation-chart.html
media spending
Source:  Forrester Research
Interactive Marketing Spend Source: Forrester Research, Inc. Source:  Forrester Research
Source: Forrester’s  Interactive Advertising Models (US Only)
Are we underutilizing digital media as a marketing vehicle or is it just that much more efficient and time rather than budget intensive?

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  1. Here’s a different way of looking at the same data. You’ll notice the “pie” is getting bigger with Interactive Marketing budgets growing from 12% of total ad spend in 2009 to 21% in 2014. You’ll also notice how Social and Mobile are growing while Display is shrinking.http://blogs.forrester.com/marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall-declines.html