Executive Centers for Innovation

1. INNOVATIVE PLACES, SPACES AND PROCESSES
CREATE A BRANDED CLIENT EXPERIENCE
Alan G. Chute Ph.D.
Six Sigma Lean Master Black Belt
Unisys Strategic Marketing VP retired
American Marketing Association
September 9, 2010

2. Innovative Places, Spaces and Processes
Create a Branded Client Experience
 Explain the rationale for the
design of the Unisys Executive
Centers for Innovation (ECI)
 Experience a ThinkTank session
 Explore the processes used for
Innovation Workshops

3. Philadelphia - Executive Briefing Center
Fusion of High Tech
Solutions and
Trusted Domain
Experience
Visibility Strategy
Design Themes
Philadelphia, 2003
Sherpa Experience

4. New York - Executive Briefing Center
Innovation
Collaboration
Design Themes
New York, 2005
Imagine It. Done.

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Ideal Client Experience
Innovative Spaces:
Reception/Brand Immersion
Video Conferencing Room
Exec Briefing Room
Solution Showcase
Client Design Space
Design Space Breakout
Restrooms
Semi-private PC cubes
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Footprint 10,500 square feet (975 square meters)
Design, 2007

9. Brand Immersion/Solution Showcase

10. Solution Showcase

11. Brussels ECI Solution Showcase
Brussels, 2008

12. Client Design Space

13. London ECI Ideation Center
London, 2009

14. ECI Branding, Demos and Experiences
 Wallpaper Video
 Brand Immersion
 Strategic Credentials
 Simulation Demos
 Ideation Sessions
 Work Sessions
London, 2009

15. Work Session Processes
Brainstorm
Organize
Clarify
Vote
Assign
Report

21. Innovation Workshop
Process Flow
Identification Categorization Prioritization Profiling Roadmapping
List of
innovation
opportunities
Categorized
list of
innovation
opportunities
Project Prioritization Matrix
(Cost/Benefit Matrix)
Business Impact vs. Innovation
Maturity
Opportunity
Profile
Implementation Roadmap
(Product Roadmap)
(Technology Roadmap)
Day 1 (4 hrs)
Full Group
Day 2 (4 hrs)
Breakouts / Full Group
GroupSystems ThinkTank
Categorized by
functional swim-lanes
Mini-business case
including description,
value proposition,
recommendation etc.
Full Project Prioritization (completed either during initial
prioritization phase or after profiling phase)
Typically 6-10 key criteria with weighting factors
OutputsTools
Process

22. INNOVATIVE PLACES, SPACES AND PROCESSES
CREATE A BRANDED CLIENT EXPERIENCE
Alan G. Chute, Ph.D.
Six Sigma Lean Master Black Belt
Unisys Strategic Marketing Vice President retired
American Marketing Association
September 9, 2010
Thank You! www.LinkedIn.com/in/AlanChute agchute@yahoo.com

23. Client Design Center is ideal for
Innovation Workshops
Lobby/Brand Immersion provide clients
a customized welcome
Solution Showcase kiosks preview
breadth of strategic portfolio
Contemporary components to portray brand
Executive Briefing Rooms offer high-
tech environment and high client impact
ECI Space Design
 Lobby/Brand Immersion Area
 Immediately engages client with Brand
 Clear starting point for client experience
 Solution Showcase
 Dynamic walk-through area
 Demonstrations, Strategy, Portfolio
 Executive Briefing Room
 Large meeting room/boardroom
 Collaboration with remote experts
 Client Design Center
 Facilitator-led engagements &
coordinated workshops
 Specially equipped for Blueprinting and
Innovation Workshops
Brussels, 2008

24. Accelerating Adoption
Geoffrey Moore’s Crossing the Chasm (1991)
Marketing and Selling Technology Products to Mainstream Customers
Everett Roger’s Diffusion of Innovations (1962)
Innovators – Early Adopters – Early Majority – Late Majority - Laggards