Running a Network: Business, Legal & Practical
•Als PPT, PDF herunterladen•
0 gefällt mir•386 views
The document discusses affiliate marketing and networks. It provides a case study of how Loylogic used affiliate networks to build an online mall for Etihad Airlines within 3 months. It outlines advantages and challenges of networks, such as speed to market and lack of standardization. Suggested solutions include creating documentation tailored to publisher verticals and establishing an industry board to standardize processes.
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Running a Network: Business, Legal & Practical
Ähnlich wie Running a Network: Business, Legal & Practical (20)
Mehr von Affiliate Summit
Mehr von Affiliate Summit (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Running a Network: Business, Legal & Practical
- 1. Affiliate Summit West 2010 Running a Network: Business, Legal & Practical Gary Kibel Partner, Davis & Gilbert LLP Mary Beth Padian Global Affiliate Manager, Loylogic, Inc. Adam Weiss Vice President - Network Development, LinkShare Corporation
- 2. Affiliate Summit West 2010 Running a Network: Business, Legal & Practical Mary Beth Padian Global Affiliate Manager, Loylogic, Inc.
- 12. Affiliate Summit West 2010 Running a Network: Business, Legal & Practical Gary Kibel Partner, Davis & Gilbert LLP gkibel@dglaw.com Twitter @GaryKibel_law
- 13. AFFILIATE MARKETING ECOSYSTEM AFFILIATES/ PUBLISHERS OTHER NETWORKS REGULATORS NETWORKS VENDORS CONSUMERS MERCHANTS/ ADVERTISERS Gary Kibel, Davis & Gilbert LLP, gkibel@dglaw.com, Twitter @GaryKibel_law AFFILIATES/ PUBLISHERS AFFILIATES/ PUBLISHERS AFFILIATES/ PUBLISHERS
- 19. Affiliate Summit West 2010 Running a Network: Business, Legal & Practical Adam Weiss Vice President - Network Development, LinkShare Corporation
- 24. Affiliate Marketing as Platform Based Distribution social networking (myspace, facebook) life publishing (youtube, ebaums) blogs (blogger, xanga) file sharing (flickr, photobucket) virtual communities (second life, gaia)
- 26. Easy Integration Full reporting integration at the transactional level via push or pull options. Allows for systematic processing of data Incorporates payment data into weekly XML file Allows to identify payments at the transactional level Feed based options for a variety of link types Systematic ‘push’ of links on to a publisher site Tools and Technology to make it easy for Publishers to do business in the network
Hinweis der Redaktion
- Open network allows pubs to get links however they want to get them Created a system by whichall types of users can get links For example, the Merchandiser is the feed into the system Users who can manipulate a flat file while process this We’ve created an interface driven version and an API into this for novice and expert users respectively
- These feeds allow us to then push our links out thru various mechanisms to increase distribution across various web based platforms
- And here’s what we’ve done so far
- Link Distribution tools along with Reporting functionality fully integrate the Publisher into the LinkShare network
- we’re seeing more Advertisers implement mobile strategies and more Publishers moving in that direction. We already have the tracking technology solution in place. Our role as a Network is to continue to be the bridge in matching Advertisers with Publishers etc. Emphasize that those Publishers that move into the mobile space early with the help of a network like LinkShare are likely to win and build long-term profitable partnerships etc.