Learn how to increase search revenue by letting your affiliates bid on trademark terms. Affiliate managers present case studies while TheSmartestSearch provides an affiliate’s perspective.
Uneak White's Personal Brand Exploration Presentation
Increase Search Revenue While Protecting Your Brand
1. Affiliate Summit West 2010 Increase Search Revenue While Protecting Your Brand Lori Weiman (CEO, The Search Monitor) Brendan Lawrence (CEO, The Smartest Search) Debbie Bookstaber (VP of Strategy, The JAR Group)
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8. Brand Terms Are Highly Competitive on PPC Google, Yahoo, and Bing Consider: 10 positions Max. on pg. 1 of SERPs
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11. Quantify The Problem: Measure How Frequently You Are Knocked-Off of Your Brand Terms Fisher-Price Shop for Fisher-Price Toys Here Buy Toys and More Online at BRAND fisherprice.BRAND.com 65% 35%