This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Integrating affiliate marketing with PR and blogger outreach increases conversion and brand awareness. Learn why and how to integrate these channels in this session and leave with practical takeaways.

1. How to Integrate Affiliate
Marketing and PR Strategy
Affiliate Summit East 2013, Session 11b
Debbie Bookstaber
deb@elementassociates.com
@buzzmommy

2. Are You Managing Your Affiliate Program In A Silo?

3. Will Your Company Support Integration?

4. Why Is Integration Important?
• Integrating affiliate marketing with PR and blogger
outreach increases conversion and brand awareness.
• A Virtuous Cycle:
– Affiliate marketing can increase brand awareness and even lead
to earned media.
– Strong brand awareness and earned media mentions can
increase affiliate sales.
• Understand Types of Media:
– Paid Media
– Owned Media
– Earned Media

5. Communication Strategies for Affiliate Managers
• How to Identify and Engage Key Influencers
• Defining a Target Audience
• Educating Affiliates About Your Brand
• Working With Your PR Team/Agency

6. Affiliate Promotion Tips for PR Managers/Agencies
• Making Affiliate Creative Work for You
– Types of Links, Banners & Tools Available
• Segmenting Your Affiliate Lists
• Using Affiliates to Support New Products,
Social Promotions and Contests

7. ?
But wait…
There’s More!
Do you have questions about geo-targeting, advertising, tools and tactics?