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Google’s Changes – What Matters and What Doesn’t

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Affiliate Summit
Affiliate Summit

Come for a high level education of the changes Google has made in the last 12 months. With each one we’ll discuss how to prepare for them and which ones are game changers and which ones are noise. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: SEO Wil Reynolds, Founder, SEER Interactive (Twitter @wilreynolds)

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Google’s Makin’ Changes Wil Reynolds - @wilreynolds 1
Who saw my keynote last year? @wilreynolds
Remember the title? @wilreynolds
No more f****** shortcuts!! @wilreynolds
Any of your heroes ever build a business “sculping pagerank” 5
Fall in love with easy 6
Fall in love with hard 7
Video + Preso + Links http://bit.ly/affsum2011 8
Well some of ya’ll didn’t listen 9
Cutts Cutts You You Penguin Slap! @wilreynolds
Penguin diagnosis @wilreynolds 11
Get your links Webmaster Tools Majestic SEO SEOmoz @wilreynolds 12
Opensiteexplorer.com @wilreynolds 13
@wilreynolds 14
@wilreynolds 15
@wilreynolds 16
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Ahrefs.com @wilreynolds 19
@wilreynolds 20
@wilreynolds 21
@wilreynolds 22
@wilreynolds 23
@wilreynolds 24
If most of the sites you get links from drop? @wilreynolds 25
Scale – Scale - Scale @wilreynolds
Grim Reaper @wilreynolds
Who started changing that day? @wilreynolds
We should have started changing earlier @wilreynolds
1986 @wilreynolds
How would you sell… Software @wilreynolds
@wilreynolds
Have you exploited a temporary opportunity? @wilreynolds
using… @wilreynolds
Buy old domains and Buy text links Buy text 301 them in footers 10,000 links in copy pinterest Cloaking Fake Reciprocal accounts Linkbait stumbles DIGG links 3 way link Network exchange IMG Alt White text Private link On White network stuffing background @wilreynolds
@wilreynolds
#RCS is tough @wilreynolds
#1 goal @wilreynolds
Making someone’ life easier @wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Intent to HELP? @wilreynolds
@wilreynolds
You tell me… @wilreynolds
Wouldn’t it just be easier to get the answer? @wilreynolds
@wilreynolds
Travel Search Engine (affiliates) @wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
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Oh Zappos Oh Hipmunk @wilreynolds
@wilreynolds
@wilreynolds
100+ videos…quality!! @wilreynolds
REAL Fans, who take REAL photos @wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Swingsets1.com code = SSONE100 $100 off any order! @wilreynolds
Content Business? @wilreynolds
treehugger @wilreynolds
livestrong @wilreynolds
If your version of building content is… @wilreynolds
@wilreynolds
Swing Sets @wilreynolds
Big brand + Authority + Thin Content = Rankings @wilreynolds
@wilreynolds
Your competitors aren’t stupid forever @wilreynolds
Smaller Players @wilreynolds
@wilreynolds
@wilreynolds
Is your passion to make money? @wilreynolds
Mine is to help. @wilreynolds
Who’s going to “win” long term? @wilreynolds
Passionate about buying old domains for “link juice”? @wilreynolds
Buy expired domains & sell them back? @wilreynolds
Build Community @sauravrimal @wilreynolds
Rankings Bump w/ Community @wilreynolds
Google Search + Your World @wilreynolds
@wilreynolds
@wilreynolds
Abuse of Authorship @wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Articles / Blog posts @wilreynolds
CTR Boost? @wilreynolds
0% - 25% Boost but why… @wilreynolds
Are you recognizable? @wilreynolds
@wilreynolds
Speaking, helping people, producing video @wilreynolds
Event Listings Band history Members Tickets News Songs / Albums @wilreynolds
Ticket Brokers | Concert Providers @wilreynolds
@wilreynolds
Zoo | Local “to-do” sites @wilreynolds
@wilreynolds
Yelp, Yelp, Yelp @wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Travel Affiliates @wilreynolds
Google’s favoring brands…. @wilreynolds
Finally rewarding brand activity @wilreynolds
no followers no engagement no cust. service no content @wilreynolds
WINNER! @wilreynolds
Game OVER! @wilreynolds
How about you… @wilreynolds
Engage @wilreynolds
Rabid Fans @wilreynolds
Stand for something @wilreynolds
Share their expertise @wilreynolds
Building followers is the new link building @wilreynolds
Do influencers share 20 dollar articles? @wilreynolds
@wilreynolds
http://bit.ly/authortool @tomanthonySEO
http://bit.ly/guest-post-gdoc @djchrisle 126 @wilreynolds
Use it on Link Reports
Use it on Blog commenters
http://bit.ly/export-commenters @djchrisle
W/O real commenters... USELESS
Get new content ideas that convert
Conversions from Articles Directories Link networks
bit.ly/conversions-and-links @jasonacidre
How to start building community?
Build the QUALITY assets they won’t
Then start telling the world 138 @wilreynolds
App for that 139 @wilreynolds
INBOXq.com 140 @wilreynolds
Hootsuite? 141 @wilreynolds
Integration FTW! 142 @wilreynolds
Go right to Twitter… 143 @wilreynolds
144 @wilreynolds
145 @wilreynolds
146 @wilreynolds
http://bit.ly/content-ideas1 @seogadget tool = more ways to help 147 @wilreynolds
Pick on someone 148 @wilreynolds
who has stronger engagement 149 @wilreynolds
I’m gunning for RandFish @wilreynolds 150
I’m making (NO) headway @wilreynolds 151
What’s been the downside? 152 @wilreynolds
Think about that! 153 @wilreynolds
Pick 1 person and try to OUT “HELP” them 154 @wilreynolds
Not out link out blog out funny them OUT HELP! 155 @wilreynolds
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Lets get started @wilreynolds 157 @wilreynolds

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