How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue. Experience level: Intermediate Target audience: Merchant/Advertiser Niche/vertical: Lead Generation Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)

1. The Affiliate Pivot: What’s your Brevenue?
How do you connect the worlds of social
and mobile with affiliate marketing ROI?
By connecting with your customer at multi-
touch points through the new marketing
conversion called Brevenue.
Declan Dunn - CEO, DunnDirectMedia - declandunn.com

2. “For the next 60 minutes, let me share a
view, of the Affiliate Game you are all
playing, even if you don’t know it.”

3. 1. Search – from desktop to mobile
2. Social – moving beyond old models
The 6 Pivots
3. Performance: Affiliate & New Multi-Touchpoint Lead Gen
4. Domain – The True Organic Traffic
5. Email – old, unpopular, and powerful
6. Mobile – Smartphones and Tablets
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4. SHHH...have you noticed the shift?
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TOUCH POINTS = Multi-Channel Multi-Media
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5. Brevenue –
Branding that creates revenue
through C.A.I.R. Generation.
The first C is for Customer…
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6. • Twitter Affiliates
with iTunes
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7. The Industry Challenge:
Improve Monetization and Increase
Domain Portfolio Value
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8. What do CUSTOMERS like to do?
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9. The New, 3-Step C. A.I.R. Generation Funnel
1. Get Their Attention in Social
2. Intention -
Qualify
3. Customer
Retention
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10. Key 1. Leverage Traffic
Direct Traffic
DOMAIN
Search
Mobile
Affiliate Exit
Email Strategy
Social
Rewards
Mobile
Multi-Page Intros
Display Ads
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11. are the cen ter of the
Affiliates think they
universe.

12. Your Customer is Here
All Money Flows
Downhill From Advertisers
You Are
Here!
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13. Where
Advertiser’s
Money is
Going
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15. Social Traffic Case Study
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19. Key Conversion Numbers
• Visitor to Buyer
• Referral Percentage
• Visitor to opt-in
• Visitor to Download (App or Content)
• Social Sharing (Virality)
• Visitor to Deep Engagement (activity such as
reviewing, generating content, etc.)
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21. Multi-Touch Point Lead Funnels
Attention ✓ Viral
Intention
✓ Contest • Buy: 1-5%
• Interested: 10-15%
✓ Rewards
• Watching: 50%
✓ Surveys
• Social Sharing: 15%
✓ News
✓Share 21
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22. Key 2. The New Conversion Rules
• 1-2% convert, what do you do with the other 98%?
• Make each page look the same on PC, mobile
smartphone or tablet.
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25. Many Phones,
Many Carriers
(US) Challenge:
Mobile doesn’t
monetize well...
(in the US that is)

26. Mobile Revenue is much less than PC
ARPU - Avg. Revenue Per User
$58.95
$25.00
$6.62
$3.87
$5.00 $17.62
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27. Mobile Measures
• Click-to-Mobile Web
• Click-to-call
• Click-to-video
• Click-to-SMS
• Click-to-locate
• Click-to-buy
• Click-to-storyboard
Source: Mobile Marketing Report http://www.mmaglobal.com

28. Source: BlakeLively
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29. The Keywords
Stay the Same
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30. Internet Content Adapts to Source
Attention
Choices:
•Smartphone
Segment Traffic Source
• PC Browser
• Tablet (iPad, etc.)
• Social - FB, Twitter,
YouTube, & Pinterest
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34. Key 3. Your
Secret Weapon
Audience
DATA!
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35. The Data Power of Social Logins
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37. Business Model. Who bought them?
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38. Case Study:
Creating the Right Deal for You
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40. $25 Per Order
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41. Subscription Model
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42. Key Initial Findings
1. Build your social list, email list and
mobile list
2. Measure referrals, and how your
conversions are on those referrals.
•Identify AND Monetize Intent.
Otherwise it’s a hobby…

43. Thank You
declandunn.com
dunndirectstudio.com
Social
Twitter.com/declandunn
Facebook.com/declan.dunn
Linkedin.com/in/declandunn