Unbiased perspective of the unique pros, cons, reports and technologies of networks such as CJ, SAS, LS and GAN. Advanced tips on searching, sub-id tracking and getting the most out of network.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Networks
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
International Business Environments and Operations 16th Global Edition test b...
Comparing Affiliate Networks: Tips and Tricks
1. Affiliate Summit East 2012
Comparing Affiliate Networks: Tips and Tricks
Tricia Meyer, MeyerTech, LLC, @SunshineTricia
2. Who Am I? How Do I Know This Stuff?
• Attorney-Turned-Affiliate Marketer
• Content Sites, Coupons and Cash Back
• Speaker, Writer, Podcaster and Consultant
• @sunshinetricia
• tricia@tricia.me
• www.tricia.me
3. Which is the best
affiliate network?
Other Person Tricia
5. What This Presentation Will Be
• Opinions based on my experience with CJ, GAN, SAS,
and LS
• Bonus opinions about a few other networks
• Factual comparison of technologies and features that
are useful to the majority of affiliates
• Insight for merchants and networks into what
affiliates actually look for and use
• A Guide
6. What This Presentation Will Not Be
• My opportunity to vent and complain or embarrass
networks
• A witch hunt
• All encompassing
• Pinning a ribbon on a Prize Pig
7. RT: @sunshinetricia “Each affiliate network has
pros & cons. The best network is the one that
fits your site’s needs/objectives.”
8. Agenda
• Ethical Issues
• Merchants on the Network
• Interface/Ease of Use
• Feeds
• Reporting
• Payments
• Support and Education
• Tricia’s Gold Stars
• Reporting
9. Ethical Issues
• Toolbars and cookie stuffing
• Rakuten’s toolbar (Onecause/FreeCause)
• Affiliates that the network prefers
• GAN’s reliance on AdSense
• GAN’s Safari Tracking
• Will you get kicked out if you criticize anything?
10. Merchants on the Network
• Recognizable Household Brand Names
• Niche, Small Business Merchants
• Internet Retailer Top 100
11. Interface/Ease of Use
• Finding merchants (category, keyword, top)
• EPC
• Reversal rates
• Pulling creatives
• Deep linking