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Affiliate Summit East 2012

Comparing Affiliate Networks: Tips and Tricks

Tricia Meyer, MeyerTech, LLC, @SunshineTricia
Who Am I? How Do I Know This Stuff?
• Attorney-Turned-Affiliate Marketer
• Content Sites, Coupons and Cash Back
• Speaker, Writer, Podcaster and Consultant
• @sunshinetricia
• tricia@tricia.me
• www.tricia.me
Which is the best
               affiliate network?




Other Person                        Tricia
What’s the Prize Pig of Affiliate Networks?
What This Presentation Will Be
• Opinions based on my experience with CJ, GAN, SAS,
  and LS
• Bonus opinions about a few other networks
• Factual comparison of technologies and features that
  are useful to the majority of affiliates
• Insight for merchants and networks into what
  affiliates actually look for and use
• A Guide
What This Presentation Will Not Be
• My opportunity to vent and complain or embarrass
  networks
• A witch hunt
• All encompassing
• Pinning a ribbon on a Prize Pig
RT: @sunshinetricia “Each affiliate network has
pros & cons. The best network is the one that
fits your site’s needs/objectives.”
Agenda
•   Ethical Issues
•   Merchants on the Network
•   Interface/Ease of Use
•   Feeds
•   Reporting
•   Payments
•   Support and Education
•   Tricia’s Gold Stars
•   Reporting
Ethical Issues
•   Toolbars and cookie stuffing
•   Rakuten’s toolbar (Onecause/FreeCause)
•   Affiliates that the network prefers
•   GAN’s reliance on AdSense
•   GAN’s Safari Tracking
•   Will you get kicked out if you criticize anything?
Merchants on the Network
• Recognizable Household Brand Names
• Niche, Small Business Merchants
• Internet Retailer Top 100
Interface/Ease of Use
•   Finding merchants (category, keyword, top)
•   EPC
•   Reversal rates
•   Pulling creatives
•   Deep linking
Feeds
•   Product feeds
•   Coupon feeds
•   Daily v. Anytime
•   Naming conventions
•   Fees
Reporting
•   Real-Time v. Delayed
•   Click tracking for subids
•   Transaction disputes
•   Cancellations
Payments
• Monthly v. Weekly
• Net 12, Net 30, Net Infinity?
• Check, Direct Deposit, AdSense
Support and Education
•   Webinars
•   Conferences
•   Documentation on site
•   Customer support
Tricia’s Gold Stars
• SAS License Plate Links
• Google Affiliate Ads for Blogger
• Linkshare Bento Box
Questions?




Contact Information
Tricia Meyer
Twitter: @SunshineTricia
www.tricia.me
Tricia@tricia.me

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Comparing Affiliate Networks: Tips and Tricks

  • 1. Affiliate Summit East 2012 Comparing Affiliate Networks: Tips and Tricks Tricia Meyer, MeyerTech, LLC, @SunshineTricia
  • 2. Who Am I? How Do I Know This Stuff? • Attorney-Turned-Affiliate Marketer • Content Sites, Coupons and Cash Back • Speaker, Writer, Podcaster and Consultant • @sunshinetricia • tricia@tricia.me • www.tricia.me
  • 3. Which is the best affiliate network? Other Person Tricia
  • 4. What’s the Prize Pig of Affiliate Networks?
  • 5. What This Presentation Will Be • Opinions based on my experience with CJ, GAN, SAS, and LS • Bonus opinions about a few other networks • Factual comparison of technologies and features that are useful to the majority of affiliates • Insight for merchants and networks into what affiliates actually look for and use • A Guide
  • 6. What This Presentation Will Not Be • My opportunity to vent and complain or embarrass networks • A witch hunt • All encompassing • Pinning a ribbon on a Prize Pig
  • 7. RT: @sunshinetricia “Each affiliate network has pros & cons. The best network is the one that fits your site’s needs/objectives.”
  • 8. Agenda • Ethical Issues • Merchants on the Network • Interface/Ease of Use • Feeds • Reporting • Payments • Support and Education • Tricia’s Gold Stars • Reporting
  • 9. Ethical Issues • Toolbars and cookie stuffing • Rakuten’s toolbar (Onecause/FreeCause) • Affiliates that the network prefers • GAN’s reliance on AdSense • GAN’s Safari Tracking • Will you get kicked out if you criticize anything?
  • 10. Merchants on the Network • Recognizable Household Brand Names • Niche, Small Business Merchants • Internet Retailer Top 100
  • 11. Interface/Ease of Use • Finding merchants (category, keyword, top) • EPC • Reversal rates • Pulling creatives • Deep linking
  • 12. Feeds • Product feeds • Coupon feeds • Daily v. Anytime • Naming conventions • Fees
  • 13. Reporting • Real-Time v. Delayed • Click tracking for subids • Transaction disputes • Cancellations
  • 14. Payments • Monthly v. Weekly • Net 12, Net 30, Net Infinity? • Check, Direct Deposit, AdSense
  • 15. Support and Education • Webinars • Conferences • Documentation on site • Customer support
  • 16. Tricia’s Gold Stars • SAS License Plate Links • Google Affiliate Ads for Blogger • Linkshare Bento Box
  • 17. Questions? Contact Information Tricia Meyer Twitter: @SunshineTricia www.tricia.me Tricia@tricia.me