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Managing Brand Consistency ,[object Object],[object Object],[object Object],[object Object]
“ The sooner brand owners and managers change their definition of and approach to consistency, the sooner they will profit from increased relevance, differentiation, and influence”. Brand consistency redefined. DDB The Yellow Papers Series
Is consistency in branding becoming any more or less important? Survey of 217 marketers, DDB Sept ‘07
3 insights from survey of 299 brand leaders on www.brandchannel.com ,[object Object],[object Object],[object Object]
Digital Channel Brand Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Consistency and Social Media?
How strictly does your company follow branding guidelines online? A: Strictly followed B: Loosely followed C: What brand guidelines?

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  • 2.
  • 3. “ The sooner brand owners and managers change their definition of and approach to consistency, the sooner they will profit from increased relevance, differentiation, and influence”. Brand consistency redefined. DDB The Yellow Papers Series
  • 4. Is consistency in branding becoming any more or less important? Survey of 217 marketers, DDB Sept ‘07
  • 5.
  • 6.
  • 7. Brand Consistency and Social Media?
  • 8. How strictly does your company follow branding guidelines online? A: Strictly followed B: Loosely followed C: What brand guidelines?