1. Leading the industry
towards Innovation in Inkjet
2013 - 14

2. Contents
Digital Marketing Platforms Supported
 Facebook
 Twitter
 Linkedin
 Wordpress – Blog
 Youtube
About Inkjet Forum India
2© Inkjet India Workshop 2013 / Aditya Chandavarkar02/08/2013

3. 3© Inkjet Forum India 2014
Experts suggest that Facebook is one of the
most actively used Social Platforms for Digital
Marketing!
Image Courtesy: We Are Social

4. 4© Inkjet Forum India 2014
What we do :-
 Content promotion on Inkjet Forum India
Facebook page.
 Generating updates along with image/text
provided by client.
 Answering technical queries to comments on
various posts.
 Promotion of latest company developments with
posts in regular intervals.
 Highlighting a milestone achieved/product
launched and making sure it reaches out to
maximum number of people.

5. 5© Inkjet Forum India 2014
Optional Services at Additional cost :-
 Boosting a post that informs your audience about
your participation in an event/exhibition etc. with a
higher budget for extensive reach.
 Developing and maintaining exclusive Facebook page

6. 6© Inkjet Forum India 2014
Reaching out to the audience with concise content.

7. 7© Inkjet Forum India 2014
A Performance Report generated by Facebook of the
previously mentioned advertisement.

8. 8© Inkjet Forum India 2014

9. 9© Inkjet Forum India 2014
Twitter has proved to be the
2nd best platform for
networking with like-
minded professionals.
Image Courtesy: LinchPin SEO

10. 10© Inkjet Forum India 2014
What we do :-
 Promotion on Inkjet Forum India twitter handle
@inkjet_india
 Generate posts in 140 characters with relevant
hashtags for faster reach.
 Retweets and mentions of people/companies
related to your field.
 Teaser posts before a product launch.
 Surveys (if required)

11. 11© Inkjet Forum India 2014

12. 12© Inkjet Forum India 2014
LinkedIn is one of the older social networks, surviving
changes in technology, a tough demographic and a number of
challengers along the way.
Image Courtesy:
www.nextbigwhat.com

13. 13© Inkjet Forum India 2014
What we do :-
 Content promotion on following LinkedIn
platforms:
- Inkjet Forum India company page
- Inkjet Forum India Group
- Relevant Industry Groups
 Generating updates along with image/text
provided by client.
 Answering technical queries to comments on
various posts.
 Promotion of latest company developments with
posts in regular intervals.
 Highlighting a milestone achieved/product
launched and making sure it reaches out to
maximum number of people.

14. 14© Inkjet Forum India 2014
Optional Services at additional cost
 Boosting a post that informs your audience about your participation
participation in an event/exhibition etc. with a higher budget for
for extensive reach.
 Developing and maintaining exclusive LinkedIn company page &
group

15. 15© Inkjet Forum India 2014
According to W3Techs, almost 55% of the 1 million most
visited websites that are run on a content management
system (CMS) are run on WordPress.
Image Courtesy: www.wp.smashingmagazine.com

16. 16© Inkjet Forum India 2014
What we do :-
 Publishing company updates/product
launches/press releases on our blog.
 Promotion of the said post on our Digital
Marketing platforms.

17. 17© Inkjet Forum India 2014

18. 18© Inkjet Forum India 2014
YouTube stands 4th
with regards to being
one of the best
websites for
promotion of posts as
well as relevant
videos!
Image Courtesy: www.business2community.com

19. 19© Inkjet Forum India 2014
What we do :-
 Uploading videos and promoting the same on
other Digital Marketing platforms.

20. 20© Inkjet Forum India 2014

21. 2118/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar
What we do ?
• A fresh initiative in the area of Inkjet printing
technology established in 2010:
 Conferences
 Training & Workshops
 Market Research
 Consulting
• 21

22. 2218/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar
Who are we ?
 Our core team has comprehensive knowledge of
conventional & inkjet printing technology with a
combined experience of more than 2 decades.
 More than 15 years of experience in organizing
conferences.
 Indepth understanding of current and future printing
market trends.
 Academic & Business Network all over Asia.
22

23. 2318/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar
Core Team
23
Mr Aditya Chandavarkar
Founder & CEO
Ms Divya Vinekar
Marketing Assistant
Executive Advisory Panel
left to right (Mr Stewart Partridge, Mr Gajanan Chandavarkar, Mr James Gill,
Mr Steve Smith, Prof. Dr Marc Van Parys)

24. 2418/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar
Focus Areas
 Digital Textile Printing.
 Industrial Inkjet Inkjet Printing.
 Innovative Inkjet Applications.
 Inkjet Printing Inks
24

25. 2518/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar
Objective
• The main objectives of Inkjet Forum India are to
assist the inkjet printing industry to:
 Keep updated with technological developments
 Understand the various applications & their requirements
 Understand market trends.
25

26. 2618/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar 26
Industry Support

27. 2718/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar 27
D/4 Karnatak Bldgs, Mogul Lane,
Matunga (W), Mumbai 400016
Maharashtra | INDIA
Contact Person:
Ms Divya Vinekar
Inkjet Forum India
Email: divya@inkjetforumindia.com
Web: www.inkjetforumindia.com
Where can you find us ?