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A Big Picture view on Mobile shared with the IAA in London in June 2013

Business Technologie

Private & Confidential – Copyright Addictive Ltd 2011
THE DECADE OF MOBILE
IAA JUNE 2013

Private & Confidential – Copyright Addictive Ltd 2011

Private & Confidential – Copyright Addictive Ltd 2011
THE KEY TO THE WORLD

Private & Confidential – Copyright Addictive Ltd 2011
“the future is already here. It's just not very
evenly distributed”

Private & Confidential – Copyright Addictive Ltd 2011
& there is lots more to come……

Private & Confidential – Copyright Addictive Ltd 2011
IT’S NOT JUST ABOUT MOBILE

Private & Confidential – Copyright Addictive Ltd 2011
A FRAGMENTED WORLD

Private & Confidential – Copyright Addictive Ltd 2011
People
Physical
Places
Promo’s
Devices
THE NEW 4Ps OF MARKETING

Private & Confidential – Copyright Addictive Ltd 2011
People

Private & Confidential – Copyright Addictive Ltd 2011
Places

Private & Confidential – Copyright Addictive Ltd 2011
In stock nearby? Places
5Million people within 250 yds of a Tesco store via mobile

Private & Confidential – Copyright Addictive Ltd 2011
Physical

Private & Confidential – Copyright Addictive Ltd 2011
Promos

Private & Confidential – Copyright Addictive Ltd 2011
What we’re focused on; Context

Private & Confidential – Copyright Addictive Ltd 2011
Tablets
07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |16

Private & Confidential – Copyright Addictive Ltd 2011
Advertising
07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |17

Private & Confidential – Copyright Addictive Ltd 2011
simon@addictivemobile.com
Sign up for our weekly Mobile Fix
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IT’S TIME TO
EXPERIMENT

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Iaa june 2013

1. Private & Confidential – Copyright Addictive Ltd 2011 THE DECADE OF MOBILE IAA JUNE 2013

2. Private & Confidential – Copyright Addictive Ltd 2011

3. Private & Confidential – Copyright Addictive Ltd 2011 THE KEY TO THE WORLD

4. Private & Confidential – Copyright Addictive Ltd 2011 “the future is already here. It's just not very evenly distributed”

5. Private & Confidential – Copyright Addictive Ltd 2011 & there is lots more to come……

6. Private & Confidential – Copyright Addictive Ltd 2011 IT’S NOT JUST ABOUT MOBILE

7. Private & Confidential – Copyright Addictive Ltd 2011

8. Private & Confidential – Copyright Addictive Ltd 2011 A FRAGMENTED WORLD

9. Private & Confidential – Copyright Addictive Ltd 2011 People Physical Places Promo’s Devices THE NEW 4Ps OF MARKETING

10. Private & Confidential – Copyright Addictive Ltd 2011 People

11. Private & Confidential – Copyright Addictive Ltd 2011 Places

12. Private & Confidential – Copyright Addictive Ltd 2011 In stock nearby? Places 5Million people within 250 yds of a Tesco store via mobile

13. Private & Confidential – Copyright Addictive Ltd 2011 Physical

14. Private & Confidential – Copyright Addictive Ltd 2011 Promos

15. Private & Confidential – Copyright Addictive Ltd 2011 What we’re focused on; Context

16. Private & Confidential – Copyright Addictive Ltd 2011 Tablets 07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |16

17. Private & Confidential – Copyright Addictive Ltd 2011 Advertising 07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |17

18. Private & Confidential – Copyright Addictive Ltd 2011

19. Private & Confidential – Copyright Addictive Ltd 2011

20. Private & Confidential – Copyright Addictive Ltd 2011 simon@addictivemobile.com Sign up for our weekly Mobile Fix mobilefix@addictivemobile.com Follow us @addictivemobile IT’S TIME TO EXPERIMENT

Hinweis der Redaktion

One key thing about mobile is that innovation & inspiration is global not just US
We should remember that whilst we are seeing huge disruption already – there is a lot more change coming as billions of people move to smartphone
GAFA drives the innovation and brands need help navigating this new ecology
And because so many people use FB on their mobile we think mobile and social are increasingly the same thing

Iaa june 2013

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Iaa june 2013

Hinweis der Redaktion