Intro to Social Media

Chamber/GO Topeka Using Social Media

Social Media Tools Blogging Social Networks Social Networks allow for networking, sharing information, and meeting new people. Short for “Web log,” blogs allow for an author to make posts and receive feedback via a commenting function. Microblogging Media sharing Short pieces of information are picked up in a real-time feed, allowing it to spread “virally” in a short period of time. Some sites act as hosts for pictures and video, allowing users to share them by posting links and embedding them into Web pages.

Traditional Media Model Traditional Media (TV stations, Cap Journal, Talk Radio, etc.) Large Untouched Population

Social Media Model Traditional Media FEEDBACK Smaller Untouched Population

Social Media Goals Reputation: Promote positive news about Chamber/GO Topeka happenings and counter false/negative information Relationships: Engage the Topeka community in a positive, friendly way to build strong relationships and help stoke community pride attractive to incoming businesses Retention: Help local businesses interact with the public to foster growth and success Recruitment: Network with developers, consultants, and site selectors to build relationships that could help bring opportunities for new primary jobs to Topeka. Research: Follow trends and conversations happening among active, engaged Topekans. VISIBILITY MESSAGE BUILDING RELATIONSHIPS

Getting started on LinkedIn Go to www.linkedin.com Andrew Davis adavis@topekachamber.org password

Getting started on LinkedIn Communications Specialist 66603

Getting started on Twitter Go to www.twitter.com

Getting started on Twitter Andrew Davis GTCCAndrew password adavis@topekachamber.org libeled 000

Setting Up Your Account www.topekachamber.org Communications Speciialist Topeka, KS

Using Your Account Twitter Lingo username The unique name you typed in upon registering. This is your identity on Twitter. Andrew Davis GTCCAndrew

Using Your Account Twitter Lingo Tweet A 140-character entry by a Twitter user

Using Your Account Twitter Lingo Twitter Feed A list of a particular user’s tweets, updating in real time

Using Your Account Twitter Lingo Following a user allows their tweets to show up on your home page. Follow

Using Your Account Twitter Lingo @ Reply A way to target a particular tweet as a response to another user by putting an @ symbol directly before their username.

Using Your Account Twitter Lingo RETweet Reposting another user’s tweet , usually accompanied by an “RT” and an @ reply.

Chamber/ GO Topeka Social Media Strategies

What are we doing as individuals? Connect LinkedIn ,[object Object]

Write recommendations for those you know and have worked with

Build your profile to help you sell yourself, the organization, and Topeka,[object Object]

Meet people you didn’t know before

Ask your connections to introduce you to their connections

Create a group,[object Object]

Read articles and news posts from your connections and group membersLearn

What are we doing as individuals? Connect Branch Out LinkedIn ,[object Object]

Invite people you know to join LinkedIn

Correct misleading and false information

Promote the organization, members and TopekaTeach Learn

What are we doing as individuals? Twitter ,[object Object]

Applicable professional organizations

Intro to Social Media

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