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Chamber/GO Topeka,[object Object],Using Social Media,[object Object]
What is ,[object Object],Social Media?,[object Object]
Social Media Tools,[object Object],Blogging,[object Object],Social Networks,[object Object],Social Networks allow for networking, sharing information,  and  meeting new people.,[object Object],Short for “Web log,” blogs allow for an author to make posts and receive feedback via a commenting function.,[object Object],Microblogging,[object Object],Media sharing,[object Object],Short pieces of information are picked up in a real-time feed, allowing it to spread “virally” in a short period of time.,[object Object],Some sites act as hosts for pictures and video, allowing users to share them by posting links and embedding them into Web pages.,[object Object]
Why Use Social Media?,[object Object]
Traditional Media Model,[object Object],Traditional Media,[object Object],(TV stations, Cap Journal, Talk Radio, etc.),[object Object],Large Untouched Population,[object Object]
Social Media Model,[object Object],Traditional Media,[object Object],FEEDBACK,[object Object],Smaller Untouched Population,[object Object]
Social Media Goals,[object Object],Reputation: Promote positive news about Chamber/GO Topeka happenings and counter false/negative information,[object Object],Relationships: Engage the Topeka community in a positive, friendly way to build strong relationships and help stoke community pride attractive to incoming businesses,[object Object],Retention: Help local businesses interact with the public to foster growth and success,[object Object],Recruitment: Network with developers, consultants, and site selectors to build relationships that could help bring opportunities for new primary jobs to Topeka.,[object Object],Research: Follow trends and conversations happening among active, engaged Topekans.,[object Object],VISIBILITY,[object Object],MESSAGE,[object Object],BUILDING RELATIONSHIPS,[object Object]
What You’re Using,[object Object],LinkedIn,[object Object]
What You’re Using,[object Object],Twitter,[object Object]
Getting started on LinkedIn,[object Object],Go to www.linkedin.com,[object Object],Andrew,[object Object],Davis,[object Object],adavis@topekachamber.org,[object Object],password,[object Object]
Getting started on LinkedIn,[object Object],Communications Specialist,[object Object],66603,[object Object]
Getting started on LinkedIn,[object Object]
Getting started on LinkedIn,[object Object]
Getting started on LinkedIn,[object Object]
Build Your LinkedIn Profile,[object Object]
Build Your LinkedIn Profile,[object Object]
Build Your LinkedIn Profile,[object Object]
Build Your LinkedIn Profile,[object Object]
Build Your LinkedIn Profile,[object Object]
Build Your LinkedIn Profile,[object Object]
Build Your LinkedIn Profile,[object Object]
Find Groups,[object Object]
Find Groups,[object Object]
Find Groups,[object Object],Kansas Bioscience,[object Object]
Find Groups,[object Object]
Find Groups,[object Object]
Find Groups,[object Object]
Connect with People,[object Object]
Connect with People,[object Object]
Connect with People,[object Object]
Connect with People,[object Object]
Connect with People,[object Object]
Getting started on Twitter,[object Object],Go to www.twitter.com,[object Object]
Getting started on Twitter,[object Object],Andrew Davis,[object Object],GTCCAndrew,[object Object],password,[object Object],adavis@topekachamber.org,[object Object],libeled 000,[object Object]
Getting started on Twitter,[object Object]
Getting started on Twitter,[object Object]
Setting Up Your Account,[object Object],www.topekachamber.org,[object Object],Communications Speciialist,[object Object],Topeka, KS,[object Object]
Setting Up Your Account,[object Object]
Setting Up Your Account,[object Object]
Setting Up Your Account,[object Object]
Setting Up Your Account,[object Object]
Setting Up Your Account,[object Object]
Setting Up Your Account,[object Object]
Setting Up Your Account,[object Object]
Setting Up Your Account,[object Object]
Setting Up Your Account,[object Object]
Setting Up Your Account,[object Object]
Using Your Account,[object Object]
Using Your Account,[object Object],Twitter Lingo,[object Object],username,[object Object],The unique name you typed in upon registering. This is your identity on Twitter.,[object Object],Andrew Davis,[object Object],GTCCAndrew,[object Object]
Using Your Account,[object Object],Twitter Lingo,[object Object],Tweet,[object Object],A 140-character entry by a Twitter user,[object Object]
Using Your Account,[object Object],Twitter Lingo,[object Object],Twitter Feed,[object Object],A list of a particular user’s tweets, updating in real time,[object Object]
Twitter Feed,[object Object]
Using Your Account,[object Object],Twitter Lingo,[object Object],Following a user allows their tweets to show up on your home page. ,[object Object],Follow,[object Object]
Following,[object Object]
Following,[object Object]
Using Your Account,[object Object],Twitter Lingo,[object Object],@ Reply,[object Object],A way to target a particular tweet as a response to another user by putting an @ symbol directly before their username.,[object Object]
@ Reply,[object Object]
Using Your Account,[object Object],Twitter Lingo,[object Object],RETweet,[object Object],Reposting another user’s tweet , usually accompanied by an “RT” and an @ reply. ,[object Object]
Using Your Account,[object Object],Posting,[object Object]
Using Your Account,[object Object],Posting,[object Object]
Using Your Account,[object Object],Posting,[object Object]
Using Your Account,[object Object],Posting,[object Object]
Chamber/,[object Object],GO Topeka,[object Object],Social Media Strategies,[object Object]
What are we doing as individuals?,[object Object],Connect,[object Object],LinkedIn,[object Object],[object Object]
 Write recommendations for those you know and have worked with
 Build your profile to help you sell yourself, the organization, and Topeka,[object Object]
 Meet people you didn’t know before
 Ask your connections to introduce you to their connections
 Create a group,[object Object]
 Ask questions
 Read articles and news posts from your connections and group membersLearn,[object Object]
What are we doing as individuals?,[object Object],Connect,[object Object],Branch Out,[object Object],LinkedIn,[object Object],[object Object]
 Invite people you know to join LinkedIn
 Correct misleading and false information
 Promote the organization, members and TopekaTeach,[object Object],Learn,[object Object]
What are we doing as individuals?,[object Object],Twitter,[object Object],[object Object]
Chamber Members
Area businesses
Active local figures
Applicable professional organizations
Professional contactsFollow,[object Object]
People Search,[object Object]
People Search,[object Object]

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