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Adam Sherk - OPA Social Media Day - 8 Social Media Questions You Should Be Asking Yourself

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Adam Sherk
Adam Sherk
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OPA Social Media Day 8 Social Media Questions March 6, 2012 You Should be Asking Yourself OPA Social Media Day March 6, 2012 Adam Sherk adam@definemg.com adamsherk www.DefineMG.com
1. Have we got our buttons right? • Selection • Placement • Formatting www.DefineMG.com adamsherk 2
2. How much Facebook integration is too much? www.DefineMG.com adamsherk 3
3. Are we creating optimized experiences for social media visitors? www.DefineMG.com adamsherk 4
4. How do we maintain active social outposts without sacrificing on-site community? www.DefineMG.com adamsherk 5
5. What’s the right mix of diversification? www.DefineMG.com adamsherk 6
6. How does social media impact SEO? www.DefineMG.com adamsherk 7
7. How do we measure success? Are we tracking the right things? • Traffic • Reach • Activity • Engagement • Sentiment • Goal achievement • Conversions • User intent • On-site behavior • Format, style, timing www.DefineMG.com adamsherk 8
8. What can we do better? Photo credit: http://glenn-snapshots.blogspot.com/ www.DefineMG.com adamsherk 9
Thank You! Adam Sherk adam@definemg.com adamsherk www.DefineMG.com

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Adam Sherk - OPA Social Media Day - 8 Social Media Questions You Should Be Asking Yourself

  • 1. OPA Social Media Day 8 Social Media Questions March 6, 2012 You Should be Asking Yourself OPA Social Media Day March 6, 2012 Adam Sherk adam@definemg.com adamsherk www.DefineMG.com
  • 2. 1. Have we got our buttons right? • Selection • Placement • Formatting www.DefineMG.com adamsherk 2
  • 3. 2. How much Facebook integration is too much? www.DefineMG.com adamsherk 3
  • 4. 3. Are we creating optimized experiences for social media visitors? www.DefineMG.com adamsherk 4
  • 5. 4. How do we maintain active social outposts without sacrificing on-site community? www.DefineMG.com adamsherk 5
  • 6. 5. What’s the right mix of diversification? www.DefineMG.com adamsherk 6
  • 7. 6. How does social media impact SEO? www.DefineMG.com adamsherk 7
  • 8. 7. How do we measure success? Are we tracking the right things? • Traffic • Reach • Activity • Engagement • Sentiment • Goal achievement • Conversions • User intent • On-site behavior • Format, style, timing www.DefineMG.com adamsherk 8
  • 9. 8. What can we do better? Photo credit: http://glenn-snapshots.blogspot.com/ www.DefineMG.com adamsherk 9
  • 10. Thank You! Adam Sherk adam@definemg.com adamsherk www.DefineMG.com