2. CA3007 Strategic Management in the Aviation Industry – Adam Marriott 06008442 Overview of China Eastern (MU) Overview of Oneworld (OW) Advantages MU offers OW Advantages OW offers MU Why not Star or SkyTeam Alliance? How this will effect the market Hurdles to overcome for Alliance membership Conclusion To summarise I will be reviewing the advantages on the basis of current and future markets to both MU and Oneworld of membership and a brief overview of specific niches filled and the effect upon the global Aviation outlook.
6. CA3007 Strategic Management in the Aviation Industry – Adam Marriott 06008442 Oneworld covers the following destinations with the following 11 members A distinct gap remains for Mainland China
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8. Currently no New York service to any mainland China destinations within Oneworld. A major opportunity for China Eastern.. Co-operation already in place for LAX – PVG with American Airlines, a greater co-operation and shared resources through Oneworld The most popular route within China, Beijing-Shanghai and many similar domestic pairings would offer Oneworld to become as competitive as other Alliances with Chinese carriers