Forrester eBusiness Forum 2012: Crafting Opportunity from Disruption #FORRforum
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Imperative, Opportunities & Results. Presented by Tim Suther, chief marketing & strategy officer at Acxiom.
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Forrester eBusiness Forum 2012: Crafting Opportunity from Disruption #FORRforum
- 1. CRAFTING OPPORTUNITY FROM DIGITAL DISRUPTION… IMPERATIVES, OPPORTUNITIES & RESULTS TIM SUTHER CHIEF MARKETING & STRATEGY OFFICER, ACXIOM @TIMSUTHER ANTHONY PRICE VP OF DIGITAL AND RELATIONSHIP MARKETING, MICHAELS STORES @ANTHONYTPRICE FORRESTER E-BUSINESS FORUM, OCTOBER 2012 ®
- 2. The defining issue for all marketers… how to engage empowered consumers 2
- 3. Focus on the channel of me 3
- 4. Marketers have yet to see full value of data 4
- 5. How do you get there first?
- 6. IMPERATIVE: YOUR MULTIDIMENSIONAL INSIGHT Treat customer insight as an enterprise asset 6
- 7. IMPERATIVE: INSIDE OUT Invest proportional to customer value 7
- 8. IMPERATIVE: OUTSIDE IN Apply digital insights across the enterprise 8
- 9. IMPERATIVE: INTERSECTION OF INSIGHTS Marketer customer insight + media contextual insight = maximum value 9
- 10. IMPERATIVE: TRUST Do for customers 10
- 11. THESE IMPERATIVES CREATE OPPORTUNITY: >Marketing ROI: + 15-30% >Customer profitability: + 10-15% >Pricing power: + 5-7% 11
- 12. THANK YOU. .com/acxiomcorp .com/acxiom .com/company/acxiom Learn more: acxiom.com/ebiz © 2012 Acxiom Corporation. All Rights Reserved.
Hinweis der Redaktion
- 50 minute presentationThe traditional business model is under assault as the balance of power has shifted from brands to consumers. In order to successfully engage your customer and to maintain that position, you must understand how to:Reach & interact with your audienceDevelop multi-dimensional insightUnderstand marketing to the central nervous system -- a technology-based method of sending/receiving signalsApply consumer direct engagement -- the true basis of loyalty executionPresentation will include case studies.