Acxiom announces the expansion of its safe haven environment - with Bill Burkart, VP Global Agency.

1. Safe Haven
Environment: World
The Media Strategy for a Digitally Connected
Bill
Burkart
Vice
President,
Global
Agency
®

2. The
Paradox
While
there
have
never
been
more
ways
to
reach
consumers,
it
has
never
been
more
difficult
to
engage
them

3. Insight
The
fuel
of
high
performance
adverCsing

4. Acxiom’s
Safe
Haven
The
new
requirement
for
media
insight
in
an
addressable
environment
Advertiser Publisher
Insight Data
Adver0ser
TV
TV
TV
Adver0ser
Analyze
Online
Online
Online
Score
Adver0ser
Segment
Mobile
Mobile
Mobile
Adver0ser

5. Acxiom’s
Safe
Haven
Conclusions
Right insight – Brand insight fused to media
Right consumers – increased accuracy
Right reach – integrated multichannel approach
Recursive learning – recalibrate and learn
Greater performance – examples
• 6X increase in target to acquire rate
• 4X increase in acquired customer value

6. Thank
You!
GLOBAL MARKETING SERVICES & TECHNOLOGY
Focused
on
audience
and
customer
engagement
QUICK FACTS
• 8,800
clients
in
40
countries
INDUSTRY RECOGNITION
• 300,000
campaigns/year
#1
in
client
saCsfacCon
–
Data
Monitor
• 24
trillion
consumer
interacCons/year
#2
CRM
agency
worldwide
–
AdAge
• $1.2B
,
70%
under
long-­‐term
contract
#3
Business
Services
&
ConsulCng
–
Informa2on
Week
500
Innovators
NASDAQ
–
ACXM
Largest
markeCng
service
provider
–
Forrester
Research
www.acxiom.com