www.actonsoftware.com Results from our July Marketing Automation survey.

1. Act-On Marketing Infrastructure Survey Results David Appelbaum CMO Act-On Software

2. Responses by Company Size (# of Employees)

3. Total Marketing Program Investment – all companies

4. Marketing Programs - 500 Employees

5. Marketing Programs - 250 Employees

6. Marketing Programs - 75 Employees

7. Marketing Programs - 25 Employees

8. Top Sales Contributors 500 Employees 250 Employees 75 Employees 25 Employees

9. Campaign Challenges: Resources needed to launch and manage a campaign

10. Dedicated Marketing Operations Resource

11. Campaign Management Tools 500 Employees 250 Employees 25 Employees 75 Employees

12. Campaign Management Satisfaction 250 Employees 500 Employees 25 Employees 75 Employees

13. Campaign Management Satisfaction – Consolidated

14. Survey Conclusions Email Marketing still top channel Resource constraints top challenge Using multiple marketing tools most common Almost 50% dissatisfied with marketing tools For all the talk about new technologies, tried-and-tested methods, tools and practices still most prevalent.

16. Easy to use graphical metrics and reporting for maximum campaign effectiveness

17. No reliance on IT for installation, management and support

18. Seamless integration with WebEx, Salesforce.com, Sugar, Jigsaw and more

21. Affordable pricing starting at just $500/month

22. No long contract terms: month-to-month

23. Ability to launch within hours

24. Can start simple, automate at own pace