This document provides information on advertising services from Active MD, a full service design company that offers graphic design, public relations, and copy writing. It outlines the advertising booking process which includes planning a campaign, researching publications, and considering ad sizes and formats. It also provides tips for ad content, images, and design, suggesting using large, striking images, clear fonts, and professional template designs that showcase branding for campaigns in newspapers and publications.

2. Introduction to Active MD
• Full service design company
• All aspects of graphic design
• Public relations & copy writing services

3. Advertising
• Booking
• Content
• Images
• Design

4. Ad Booking
• Plan a campaign
• Research publications
• Advert sizes - inserts
• Colour/mono/spot
• PR opportunities / Reader offers

5. Ad Content
• What is the message / reason for the ad?
• Lead with a question include power words
• Offer advert / coupon / data collection
• Include web address for more info

6. Advert Images
• Use large images
• Striking / unusual
• Mono / colour
• Hi resolution (300dpi)

7. Advert Design
• Use professional services
• Template design - clear branding
• Clear fonts - good size
• Newsprint

8. Garden Centre Advertising
Newspaper Generated Adverts

9. Garden Centre Advertising
Template designed ad campaign

10. Summary
• Research publications
• Plan campaign
• Use space well
• Branded designed
• Gauge reactions

11. www.activemd.co.uk
Offices in Kings Lynn & Norwich