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GSDI Addis Ababa
The economics of Open Data:
there is no such thing as a free lunch
Andrew Coote
ConsultingWhere

www.consultingwhere.com
andrew.coote@consultingwhere.com
Twitter: @acoote
1
Agenda
• Problem Definition
• Analysis
• Solution Options

2
Problem Definition

3
The Open Data Proposition
• Free and open public sector information
– Strong political justification for making free to stimulate
innovation and economic growth
– Government information was created from taxation therefore
citizens should be entitled to use it for free

• Benefits flow to Government in the long-term
– through growth in prosperity and increase in taxation
– So, when the decision is taken it is an “Act of faith”
– As there is no proof the promised benefits will be realised

• In some circumstances there are genuine security
reasons NOT to release data
– Stir ethnic tensions
– Bad uses outweight benefits of good uses
4
Producers have a problem
• The problem for National Mapping Agencies:
– There is no such thing as a free lunch – someone has to pay if
they are to continue to produce / maintain the databases
– Open data removes the primary source of income

• Other issues
– How to retain the “value proposition” that national mapping is
an underpinning infrastructure if its free?
– Coping with increased demand for web services
– Intermediation from your customers – the public think its
Google that created the data
– The genie is “out of the bottle” – no way back to charging
– A proportion of the economic benefit flow out of the country
through big multi-nationals
5
Analysis

6
What is the future role of the National
Mapping Agencies?
• Apply economics of the market – where MUST
Government intervene?
• Critically analyse the logical of intervention:
– Imperatives
• Disaster management
• Security

– Core Government functions
• eradicating poverty, guaranteeing land tenure, protecting the
environment, clean water ….

– Market failure
– Market making
– International Commitments – ICAO, SOLAS

• Do this objectively
7
Solution Options
There aren’t very many!

8
No change?
• Accept the need to rely on central Government
recognition of your value
• In some countries there is “cultural” support for state
funding of mapping:
– this issue seems less problematic, for now ….
– What happens when the political decision is close a hospital or
reduce funding for the NMA?

• If you chose this option, then creating and sustaining
your political profile becomes paramount:
–
–
–
–

Build political support
Build industry support
Develop a strong business case for continued funding
Tie yourself to key Government initiatives (e.g. e-government)
9
Amalgamation
• Merger with other smaller agencies
– Statistics (safety in numbers)
– Land Administration (independent source of income)

• Seek to become part of a bigger department
–
–
–
–
–

Defence
Environment
Information Technology
Transport
This has to downside of being largely driven by one agenda, but
may provide a “buffer” from direct cuts to your budget
– On you own, you are vulnerable – there are no votes in mapping

10
Freemium Model
• Already in play in the geospatial market
– ESRI Free Viewers
– Google Maps

• Open data equivalent:
– Some basic data free, more detailed data charged

• Favoured by Ordnance Survey GB

11
Diversify
• Grow new income streams by offering other services
– Strategic advice
– Training

• In country, risks “treading on toes” of commercial players
– Swede survey have privatised their commercial wing (Metria)

• Internationally, can be seen as a positive move by
Government. Selling the national “brand” overseas:
– IGN France
– Dutch Kadastre

• Curating data for other agencies
• Partnerships with commercial organisations

12
Retrench
Focus on intercepting the Government agenda:
– Political Imperatives
• Policy Priorities
• Incident-driven Responses

– Core functions of Government
• Backed by primary legislation, regulation or other forms of directive
or accord

– Market Failure¹
• Including partial failure e.g. advertising drives Google to capture of
building footprint data in urban centres, but no business case for
accurately capturing the coastal zone.

– International commitments
• International Civil Aviation Organisation (ICAO)
• Safety of Life at Sea (SOLAS)
Privatise
• Split operational and policy functions
• Sell-off operational functions
– Database production / maintenance
– services

• Retain policy and regulatory functions in Government
– Land registrar
– Surveyor general
– SDI coordination?

• New Zealand did this 10 years ago
– The operational wing (Terralink) is now financially successful

14
Conclusions
• Strong evidence for wider economic benefits of open
data
• If Government decides to open access, data providers
(not only NMAs) have relatively few options in terms of
their business model
• There is an urgent need for a serious (balanced) debate
about the future role of Government in geospatial
information creation and maintenance

15
Thank you for Listening

16

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The economics of open data - there is no such thing as a free lunch

  • 1. GSDI Addis Ababa The economics of Open Data: there is no such thing as a free lunch Andrew Coote ConsultingWhere www.consultingwhere.com andrew.coote@consultingwhere.com Twitter: @acoote 1
  • 2. Agenda • Problem Definition • Analysis • Solution Options 2
  • 4. The Open Data Proposition • Free and open public sector information – Strong political justification for making free to stimulate innovation and economic growth – Government information was created from taxation therefore citizens should be entitled to use it for free • Benefits flow to Government in the long-term – through growth in prosperity and increase in taxation – So, when the decision is taken it is an “Act of faith” – As there is no proof the promised benefits will be realised • In some circumstances there are genuine security reasons NOT to release data – Stir ethnic tensions – Bad uses outweight benefits of good uses 4
  • 5. Producers have a problem • The problem for National Mapping Agencies: – There is no such thing as a free lunch – someone has to pay if they are to continue to produce / maintain the databases – Open data removes the primary source of income • Other issues – How to retain the “value proposition” that national mapping is an underpinning infrastructure if its free? – Coping with increased demand for web services – Intermediation from your customers – the public think its Google that created the data – The genie is “out of the bottle” – no way back to charging – A proportion of the economic benefit flow out of the country through big multi-nationals 5
  • 7. What is the future role of the National Mapping Agencies? • Apply economics of the market – where MUST Government intervene? • Critically analyse the logical of intervention: – Imperatives • Disaster management • Security – Core Government functions • eradicating poverty, guaranteeing land tenure, protecting the environment, clean water …. – Market failure – Market making – International Commitments – ICAO, SOLAS • Do this objectively 7
  • 9. No change? • Accept the need to rely on central Government recognition of your value • In some countries there is “cultural” support for state funding of mapping: – this issue seems less problematic, for now …. – What happens when the political decision is close a hospital or reduce funding for the NMA? • If you chose this option, then creating and sustaining your political profile becomes paramount: – – – – Build political support Build industry support Develop a strong business case for continued funding Tie yourself to key Government initiatives (e.g. e-government) 9
  • 10. Amalgamation • Merger with other smaller agencies – Statistics (safety in numbers) – Land Administration (independent source of income) • Seek to become part of a bigger department – – – – – Defence Environment Information Technology Transport This has to downside of being largely driven by one agenda, but may provide a “buffer” from direct cuts to your budget – On you own, you are vulnerable – there are no votes in mapping 10
  • 11. Freemium Model • Already in play in the geospatial market – ESRI Free Viewers – Google Maps • Open data equivalent: – Some basic data free, more detailed data charged • Favoured by Ordnance Survey GB 11
  • 12. Diversify • Grow new income streams by offering other services – Strategic advice – Training • In country, risks “treading on toes” of commercial players – Swede survey have privatised their commercial wing (Metria) • Internationally, can be seen as a positive move by Government. Selling the national “brand” overseas: – IGN France – Dutch Kadastre • Curating data for other agencies • Partnerships with commercial organisations 12
  • 13. Retrench Focus on intercepting the Government agenda: – Political Imperatives • Policy Priorities • Incident-driven Responses – Core functions of Government • Backed by primary legislation, regulation or other forms of directive or accord – Market Failure¹ • Including partial failure e.g. advertising drives Google to capture of building footprint data in urban centres, but no business case for accurately capturing the coastal zone. – International commitments • International Civil Aviation Organisation (ICAO) • Safety of Life at Sea (SOLAS)
  • 14. Privatise • Split operational and policy functions • Sell-off operational functions – Database production / maintenance – services • Retain policy and regulatory functions in Government – Land registrar – Surveyor general – SDI coordination? • New Zealand did this 10 years ago – The operational wing (Terralink) is now financially successful 14
  • 15. Conclusions • Strong evidence for wider economic benefits of open data • If Government decides to open access, data providers (not only NMAs) have relatively few options in terms of their business model • There is an urgent need for a serious (balanced) debate about the future role of Government in geospatial information creation and maintenance 15
  • 16. Thank you for Listening 16