19th September 2013, Liverpool

1. 1
CLIA United Kingdom & Ireland
Columbus Day Conference 2013
Christine Duffy - President and CEO, Cruise Lines International Association

2. A Landmark Year for
Liverpool
• A record 52 ships will visit the
Liverpool Cruise Terminal
• 70,000 Passengers will call
• Special voyage to celebrate the
Open Championship at the Royal
Liverpool Golf Club

3. 3
Celebration and Revival

4. From Potential to Passengers
Seizing Growth Opportunities in the UK & Ireland and Europe
4
Exciting new routes in both ocean and
increasingly popular river cruising
Expanded and improved ports and
terminals
Twenty innovative new ships and
increased capacity
World class culinary and entertainment
options

5. Travel Agents: Advocates and Advisors
The crucial first connection between cruise lines and their
passengers
5
• Agents guide travelers to great vacation
experiences
• CLIA has more than 50,000 travel agent
members world-wide
• Investing to educate, train, and equip
even more agents

6. Communications Tools
to Increase Accessibility
Cruiseexperts.org

7. Evolving to Meet New Challenges
7
Higher expectations: With success come higher
expectations and greater scrutiny
Complex global operation: Lack of information &
understanding of how the industry is regulated
Shrinking response times: Information
spreads quickly, news cycle measured in
minutes

8. A Global Industry Calls for a
Global Association Network
NW & CanadaAlaska
Brazil
Australasia
UK & Ireland
SE Asia
Netherlands
Europe
Belgium &
Luxembourg Germany
US
Hawaii
France
Greater
China
North America

9. ONE INDUSTRY…
ONE VOICE
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10. 10
A New Association for a Growing Industry
ENGAGE
SPEAK AND
ACT GLOBALLY
LEAD

11. A Bright Future on the Horizon