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Ad history
- 1. Introduction to Advertising History and Roles
- 6. The Evolution of Advertising 1441- 1850 1850’s-1900 1900-1950’s World War I-World War II 1950’s 1960’s-1970’s 1970’s- 1990’s 1920’s Age of Print Industrial Revolution & Consumer Society Age of Science Rise of Agencies Advertising Declines Reintroducing Consumers to Marketing Creative Era Accountability Era
- 14. Types of Advertising Interactive Advertising Public Service Advertising Institutional Advertising Business-to- Business Advertising Brand Advertising Retail or Local Advertising Political Advertising Direct-Response Advertising Directory Advertising
- 16. Functions of Advertising Provide Product & Brand Information Provide Incentives To Take Action Provide Reminders and Reinforcement Advertising Performs 3 Basic Functions
- 17. Current Advertising Issues Interactive Advertising Integrated Marketing Communication Consumer Power, Relationship Marketing and Customization Globalization Niche Marketing