This document summarizes Amanda Bentley's work for the Nudge Design Studio creating a branding and motion graphics project. It outlines observations of issues students face planning their schedules and graduating on time. A prototype was designed of a color-coded calendar to help students organize classes by semester and encourage internships. A logo, name, and branding assets were developed incorporating translations from German, Bulgarian, and Italian related to organizing, motivating, and guiding. A storyboard and animation were created blending audio and footage from the three countries to demonstrate the final project.

1. FA 102C, Fall 2015:
Motion Graphics and Sound
Design for Digital Media
Amanda Bentley
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

2. Observation
There is no straightforward, easy to understand way on the
portal for students to organize their schedules and make
sure they have time to take all the courses they need to
graduate. This may discourage some students from taking
on internships or being able to graduate on time.
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

3. Confusing layout on degree audit
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

4. No directions for which semester to
take classes
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

5. No required internship for credit in
certain majors
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

6. Desired Behavior
Students should be inclined to take an internship and have
all the necessary credits to graduate on time.
It should be easy to understand which semesters to take
classes and how to organize time to take an internship.
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

7. Design Tip Employed
To encourage people to select a specific option, make it
the default; likewise to discourage people from selecting
an option, don’t make it the default.
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

8. Proposed Nudge Design Solution
By having an organized schedule that stacks classes for at
least one semester and encourages internships by making
it the default credit, students will be more likely to graduate
on time and with at least one internship.
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

9. Prototype Design
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
● Breakdown by
semester
● Easy to read, color-
coded calendar
● Breakdown of
courses needed per
semester
● Additional resources
for internship
opportunities

10. Prototype Design
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
● Synced with Hofstra
portal for easy
registration
● All available courses
for semester visible in
drop down menu

11. Logo Design: Keywords
• Countries:
– Germany
– Bulgaria
– Italy
• Keywords from research:
– Organize
– Motivate
– Guide
• Translations:
– German: organisieren, motivieren, führen
– Bulgarian: организиране, мотивирам, направлява
– Italian: organizzare, motivare, guida
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

12. Logo Design: Image Associations
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

13. Logo Design: Sketches
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

14. Final Logo Design
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

15. Name Selection Process
Translated words for inspiration:
führen, мотивирам, organizzare
1. мотивирам + organizzare = Motizzare
1. führen + organizzare = Fühzz
1. führen + мотивирам = Renmot
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

16. Final Name Selection
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley
Fühzz
• Fühzz came from combining the German word for
“guide” and the Italian word for “organize”
• Indicates the technical side of the products created

17. Logotype
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

18. Storyboard
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

19. Sound
Created by blending 3 audio clips inspired by the 3 chosen
countries and blended in Audacity:
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

20. Video Footage for Background
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

21. Animation Stills
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley

22. Final Animation
Research, Branding, Motion Graphics for Nudge Design Studio
Amanda Bentley