Boosting Your Career With LinkedIn is a presentation that was delivered to the International MBA, Global MBA and Executive MBA students at Hult International Business School.
With over 175 million global LinkedIn users, the social network has become a key place for professionals to connect, develop their skills and grow their careers.
This session shows you how to use LinkedIn to market yourself, to boost your visibility and to increase your reputation in any career avenue you wish to pursue.
This presentation will enable you to:
- Understand why LinkedIn is a valuable career tool
- Setup your profile to tell your story
- Connect with professionals, industry leaders and recruiters
- Develop a strong and relevant network
- Leverage your connections for new opportunities
- Use LinkedIn as a job search tool
- Demonstrate your expertise to the world
3. Your
Reputa+on
Is
In
Your
Own
Hands
Universities check social networks before
accepting people into programs.
Employers check social media to discover
what applicants are sharing online to
determine candidacy for employment.
8. LinkedIn
Usage
175
million
global
users.
5
million
users
in
MENA.
• The “professional” social network
• All Fortune 500 companies are represented
9. The
LinkedIn
Professional
At
A
Glance
Average Age 41
Household Income $109,703
Male 64%
Composition
HHI $100K+ 53.5%
Own Smartphone/PDA 34%
College Grad/Post Grad 80.1%
Business Decision Maker 49%
EVP/SVP/VP 6.5%
Source: @plan
10. Business
Decision
Makers
Job
Titles:
- C-‐Level
Execu@ves
7.8%
- EVP/SVP
6.5%
- Senior
Management:
16%
- Middle
Management:
18%
49%
Are
Business
Decision
Makers
In
Their
Companies
- Computer
SoQware
DM/Influencer:
32%
- Computer
Hardware
DM/Influencer:
22%
- Business
Consul@ng
Services:
18%
- IT
Consul@ng
DM/Influencer:
17%
- Office
Supplies
DM/Influencer:
17%
- Business
Equipment
DM/Influencer:
20%
- Prin@ng
DM/Influencer:
12%
- Travel
Services
DM/Influencer:
12%
Purchased
in
The
Last
Year
For
Their
Business:
- Computer
Hardware
30%
- SoQware
22%
Source: @plan
11. LinkedIn
in
MENA
LinkedIn
Market
Penetra@on
by
Country
source: arabsocialmediareport.com
12. Audience
The
Most
Powerful
Global
Social
Pla`orm
with
a
Business
Context
14. LinkedIn
Strategies
LinkedIn
can
help
you:
• To Find a Job
• To Build your Personal Brand
• To Build a Network
• To Reconnect with Contacts
• To Be Found
• To Acquire Knowledge/Information
25. How
to
Start
Building
Your
Network
Start
with
family,
friends,
co-‐workers,
clients,
etc.
• Search for People
• Import Email Contacts from
Gmail/Yahoo or Outlook
• Manually enter Email Addresses
• Colleagues/Classmates