3. 1 Clear The Clutter
2 Learn Via Live Events
3 Focus On Partnering
4 Pick A Niche, Get Rich
3 Focus On Partnering
4 Pick A Niche, Get Rich
5 3 Simple Messaging Tricks
6 How To Be Different
7 Two Favorite Revenue Tips
8 Accelerating Inbound With
Outbound
8 Ideas You Can Try Right Away
13. 1. Clarify your messaging & buyer personas
2. Create reusable content
3. Build your audience
4. Generate leads & revenue
5. Connect with real live humans (oh my!)
Why Live Events Are Awesome
21. 1. Hard to build an audience from scratch
2. They bring a pre-made audience & brand
3. You help them by helping their audience
4. Start with who you already know or follow
Easier & Simpler With Partners
27. _______ provides professional consulting services to
develop and support online business solutions. From
startup to Fortune 500 companies, _________ assists
clients to maximize their return on investment in the
Cloud by providing implementation, development, and
value-added software solutions.
Speaking to Everyone = No One Listens
29. We provide a
leading, next generation
scalable, social platform
for crowdfunded
glazed-eye jargonation
30.
31. • Create with a passion for customer success
• Need nothing
• Truth is the best form of marketing
• Best “ideas” are independent of your “stuff”
Sell Ideas, Not Stuff
32.
33. 1. “How do you help customers / people?”
2. “So what?”
3. “What’s so great about that?” (WISGAT)
If ideal clients don’t get it easily…change it
Awesomely Simple Messaging Tricks
So you don’t have to worry about missing slide text or getting it all down
At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
But perhaps not the ones you wantMore expensive and time-consuming than you realizeCan take a short time or a long time
At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
Sad & frustrated
Sad & frustrated
Under intense scrutiny?
(“Public Display of Action”)
Wedding picture
Wedding picture
Throw a rock cheat sheet
You help them look goodBring value to their audience – Education, Emotion (entertainment experiences)
At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
Shopping mall story If you were king
Shopping mall story
At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
Ideas are important & useful to customers independent of your productBenefirstvs features vs ideasAvoid manipulation, desperation
Blog article: www.predictablerevenue.com/blog/a-sell-ideas-not-stuff-matrix
Under intense scrutiny?
At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
Listen To The WhispersEmbrace your quirky, artsy, fartsy, lame, stupid & impractical ideasLeads to being different, emotional, uniqueThese are good things in both life and sales!www.uniquegenius.com
Under intense scrutiny?
At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
\
Under intense scrutiny?
Throw a rock cheat sheetSell Ideas Not Stuff MatrixUnique Genius videosTriple Guide10x