1.
#INBOUND13
Simple, Sane & Successful
Inbound Marketing
AARON ROSS
Author “Predictable Revenue”
@motoceo
www.linkedin.com/in/aaronross

2.
Slides: PredictableRevenue.com/inbound

3.
1 Clear The Clutter
2 Learn Via Live Events
3 Focus On Partnering
4 Pick A Niche, Get Rich
3 Focus On Partnering
4 Pick A Niche, Get Rich
5 3 Simple Messaging Tricks
6 How To Be Different
7 Two Favorite Revenue Tips
8 Accelerating Inbound With
Outbound
8 Ideas You Can Try Right Away

4.
#1 Bestseller
25 Hour Week
$0 Marketing

5.
1 Build it and they will come (and buy)
2 More is better
3 Inbound leads are “free”
4 It’ll take “a few months”
Common Hidden Beliefs of “Inbound”

6.
Clear The Clutter
1

7.
Pick Thing

8.
2 Learn With Live Events

9.
1. Clarify your messaging & buyer personas
2. Create reusable content
3. Build your audience
4. Generate leads & revenue
5. Connect with real live humans (oh my!)
Why Live Events Are Awesome

10.
#INBOUND2013

11.
1. PICK A DATE
2. Exhibit PDA
3. Change as needed
4. Don’t chicken out
5. Learning > Results (esp. “Ideal Customers”)
Power Tips

12.
Pick A
Date!

13.
3 Focus On Partnering

14.
Hubspot + Predictable Revenue

15.
1. Hard to build an audience from scratch
2. They bring a pre-made audience & brand
3. You help them by helping their audience
4. Start with who you already know or follow
Easier & Simpler With Partners

16.
Partners
• Push You
• Give You Courage
• Make It Fun

17.
4 Pick A Niche, Get Rich

18.
Afraid To Focus
On A Niche?
• “Boring”
• “Too small”
• “Not sexy”
• “Limiting”

19.
Feel Like You’re Just
Banging Around?

20.
Who’s been your
ideal customer?
What are you the
BEST in the world
at?
Get SPECIFIC

21.
_______ provides professional consulting services to
develop and support online business solutions. From
startup to Fortune 500 companies, _________ assists
clients to maximize their return on investment in the
Cloud by providing implementation, development, and
value-added software solutions.
Speaking to Everyone = No One Listens

22.
5 Messaging

23.
We provide a
leading, next generation
scalable, social platform
for crowdfunded
glazed-eye jargonation

24.
• Create with a passion for customer success
• Need nothing
• Truth is the best form of marketing
• Best “ideas” are independent of your “stuff”
Sell Ideas, Not Stuff

25.
1. “How do you help customers / people?”
2. “So what?”
3. “What’s so great about that?” (WISGAT)
If ideal clients don’t get it easily…change it
Awesomely Simple Messaging Tricks

26.
6 How To Be Different

27.
• Being different =>
Fear of criticism =>
Conformity =>
Average Life & $$$
Who The Heck Are YOU?

28.
Listen To
Your Weird &
Unpopular
“Whispers”

29.
7 Two Favorite Revenue Tips

30.
• Make ONE person responsible for
executing and understanding lead follow
up
1) Don’t Send Leads Straight To Salespeople

31.
• Raise your prices by 10x?!
• Work backwards – what kinds of “Ideal
Customer” would pay that much, and
why?
2) Design A High-Priced Offering

32.
8 Accelerate Inbound w/Outbound

33.
Prospecting exposes you to cold
reality & forces you to focus

34.
Want A Closer Look & Details?

35.
#INBOUND2013
www.PredictableRevenue.c
om
/inbound

36.
QUESTIONS
?

37.
@motoceo
www.LinkedIn.com/in/aaronross
aaron@PredictableRevenue.com
Contact Me