The document discusses how Red Letter Days built a successful affiliate program through communication, incentives, and creative tools. It increased affiliate sales from 13% to 30% of total web sales from 2008 to present. The program recruited affiliates through communication channels like email, blogs, and forums. It incentivized performance through commission structures and special promotions. Creatives like banners and landing pages also helped drive affiliate and sales growth.

1. ‘ From Zero to Hero’ Joshna Patel Affiliate Manager Angela Greenwood Online Marketing Manager How Red Letter Days fast-tracked a successful affiliate programme

3. Red Letter Days affiliate growth Incentives Day-to-day Communication Commissions Summary Creative & tools Introduction Getting started

11. The real day-to-day! Incentives Communication Commissions Summary Creative & tools Introduction Getting started Day-to-day

13. a4u forum Incentives Day-to-day Summary Creative & tools Introduction Getting started Commissions Communication

14. Network communication Incentives Day-to-day Summary Creative & tools Introduction Getting started Commissions Communication

17. Red Letter Days affiliate blog Incentives Day-to-day Summary Creative & tools Introduction Getting started Commissions Communication

23. Email affiliates Incentives Day-to-day Summary Introduction Getting started Commissions Communication Creative & tools

25. Product feed Incentives Day-to-day Summary Introduction Getting started Commissions Communication Creative & tools

27. Co-branded landing pages Incentives Day-to-day Summary Introduction Getting started Commissions Communication Creative & tools