6. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
What do people do on their phone?
GPS Social Music Browsing Barcode Payments
56% 30% 26% 26% 21% 20%
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Source: Nielsen
18. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Over 300,000 mobile apps
have been developed in
three years. Apps have been
downloaded 10.9 billion
times.
26. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Mobile users search with local and
immediate intent. 60% visit a local
business
27. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
28. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
We rely on people around us for
our choices
29. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
30. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
31. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Mobile helps us be social
32. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Twice as many people aged
55+ visited social network
sites on their phone
compared to last year
36. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
36
37. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
38. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
39. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
40. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
“The assumption
that everything will
move over to using
the Plus
infrastructure over
time.”
41. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
41
48. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Some hands on tips
• Use Google keyword tool to find out how people
search- Use apps
• Trigger engagement
• Trigger them to move, not to buy
• Make Local Connections
• Turn Searchers Into Followers
48
50. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Thank you
www.stateofsearch.com
www.stateofsearch.com
www.basvandenbeld.com
www.basvandenbeld.com
Have Bas speak or train at your event or company ? Get in touch!
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bas@stateofsearch.com