8 Billion Views & Counting - Embracing the Potential of Video in Performance Marketing
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Irfon Watkins, Coull a4uexpo Barcelona 2012
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8 Billion Views & Counting - Embracing the Potential of Video in Performance Marketing
- 1. 8 billion views & counting Embracing the potential of video in performance marketing Irfon Watkins Founder and CEO Coull Video Performance Network www.coull.com
- 3. The rise of video • Incredible growth • Rapid adoption of smartphones and tablets • Multi-screen video consumption • Why are we seeing such growth? www.coull.com
- 4. The marketplace The appeal for brands and merchants • Video is effective in promoting brand awareness and conversions to purchase • Advertisers are increasingly realising this www.coull.com
- 5. Case study: www.coull.com
- 6. The marketplace The appeal for publishers • Video is a hugely valuable asset o Engaging o Available o Increases SERP prominence www.coull.com
- 8. The marketplace Consumers • Video is a stimulus • Video is used as a research tool www.coull.com
- 9. The marketplace Commercial models • Interstitial • TrueView InStream • AdSense for Video www.coull.com
- 10. Pre-roll www.coull.com
- 11. Adsense for Video www.coull.com
- 12. Video in the affiliate space Last-click www.coull.com
- 13. Closing the circle How? 1. Advertiser video with embedded affiliate links 2. Advertiser product links integrated with publisher content 3. Partner links integrated with publisher content www.coull.com
- 15. Video and Search
- 16. Video and Price Comparison
- 17. Case study: • The brief • The plan • The result www.coull.com
- 18. Any questions? irfon@coull.com @irfonw @coull www.coull.com