Getting customers to visit your website isn't enough. You need to get them to actually BUY whatever it is you're selling. Of course, getting your onboarding right is the first step to achieve this. The payment step is extremely crucial, and you can loose many customers along the way. However, there is one thing you can do to considerably improve your conversion rates: avoid friction. Our speaker, Edouard de Raulin, VP Sales Southern Europe at Adyen has been working in the payment world for quite some time. He will give you actionnable advice and concrete use cases on how to create a kickass payment process.