Dot Com And Social Media
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ppt on the use of Social Media for IBM.Com (sellers)
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Dot Com And Social Media
- 1. Yves Van Seters – External Communications & Media Relations IBM BeLux IBM.COM es to Social Media Social Media as a business tool
- 7. The most trusted providers of information today are… … not institutions .
- 8. They are… “ other people like you & me.” (Oh-oh …)
- 10. It’s a good thing ! Source: http://mashable.com/2009/02/06/social-media-smartest-brands/
- 12. The Social Technographics® Ladder Model Audience propensity to use social media in business decision making/adoption activity Creators Critics Collectors Joiners Spectators Inactives Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Maintain profile on a social networking site Visit social networking sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews None of the above
- 13. The Social Technographics® ladder of business buyers *Source: Forrester's North American Media & Marketing Online Survey, Q2 2008, 5,002 respondents +Source: Forrester global survey of business decision makers and influencers, Q4 2008, 1217 respondents Groups include people participating in at least one activities while working on behalf of their businesses. 25% 69% 35% 19% 37% 21% US adults* 5% 91% 55% 48% 58% 43% B2B buyers+ Creators Critics Collectors Joiners Spectators Inactives
- 14. The Social Technographics® ladder of business buyers: by technology category Base: 1217 technology decision-makers at firms with 100 or more employees Source: North American and European B2B Social Technographics* Online Survey, Q4 2008 Groups include people participating in at least one of the activities monthly.
- 16. Power of social media & communities Update 25/01/2010 Viewed: 11.955 4.338 Click Through (36%)
- 17. Social Heaven: the Fiesta Movement
- 18. Social Heaven: The Fiesta Movement - Results
- 24. Basic Tools Lotus Connections: Selling through Social Media - Best Practices, Training & Strategy - Integrated Social Media Presence (micro)Blog (Facebook) LinkedIn Twitter
- 32. Be active! Use the Lotus Notes widget
- 34. Social Business New Technologies (always on) Personal Contact (you and me) Business Private Social Business
- 35. The Bar, The Backyard BBQ & The Office IMPACT (*) (*): ex zattevrienden.be
- 37. Social Media Adagio LISTEN LEARN CONTRIBUTE SHARE
- 38. Three steps to Social Success
- 39. ONLINE SUCCESS = Focus Activity Network Reputation
- 40. Only if you have interesting things to say, people will listen… IBM.com Kick Off Event
- 42. Tagging is important !
- 43. Questions ? Y
- 44. Yves Van Seters External Communications & Media relations Belgium & Luxembourg Av.du Bourgetlaan 42 B-1130 BRUSSELS BELGIUM T: +32(0)2-225 21 11 M:+32(0)478-27 10 33 E: [email_address] linkedin.com/in/Yvesvanseters @YvesVS facebook.com/yvanseters YvesVS.tumblr.com
Hinweis der Redaktion
- On an individual level, Ed Brill’s work in social engagement embodies many of the tenets of IBM at our best. Through his blog and participation in social networking platforms, such as Twitter, LinkedIn or Flickr, Ed authentically and consistently engages in social media as an IBMer with a focus on creating an advantage for IBM. He crafts thoughtful and compelling arguments with intelligence and reason about IBM products and services or competitors and their positions. He also listens to his followers and engaging them as forward-thinkers in an ongoing dialog. In doing so he is actively living IBM’s value, particularly building trusted relationships with IBMers, clients and IBM partners. Through his long-term community engagement, he has become the face of IBM’s Lotus brand to many online.
- Maria Maria Maria
- Frank
- Main Point: Web 2.0 is far more interactive and driven by users than Web 2.0 – a classic Web 1.0 site was driven by a web master, and had a one directional model where users consumed – enter Web 2.0 that drives a two directional model where users contribute content and are more interactive. Now the value of the site isn’t limited to the defined set of interactions originally envisioned – the potential business value is exponentially greater as people have more flexibility in contributing and interacting with the content. Classic Web 1.0 site Web Master“ runs web site, end users only consume Few content editors Web site provides limited content Accumulates relatively small amounts of information and content Unidirectional View-only markup Only human users Admin defined Fixed categories Modern Web 2.0 site End users contribute to the web site, user empowerment Every user is a content editor and rater Web site provides collective contributions of all users Accumulates huge amounts of information and content from end users Bi-directional Semantically tagged markup Humans and applications as users User defined FlexibleTagging Folksonomy