La gamification applicata ai modelli di business - Stefano Besana
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YDL - Corso in Digital Strategy e Social Media Mix - Novembre 2011, Milano
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La gamification applicata ai modelli di business - Stefano Besana
- 1. gamify your business MIGLIORARE I PROCESSI DI BUSINESS GIOCANDO
- 2. Play is the only way the highest intelligence of humankind can unfold - Joseph Chilton Pearce
- 3. Games are unnecessary obstacles we volunteer to tackle - Joseph Chilton Pearce
- 4. The opposite of play is not work is depression - Brian Sutton Smith
- 5. numbers - the market Image by ConnorWalberg in u.s.a. 99% of boys under 18 and 94% of girls play regulary - 13 and 8 hours a week Stats by JaneMcGonigal (AvantGame speech)
- 6. numbers - in the last 2 month over 20 million of dollars spent in disruptive gamification startups new 100 million of dollars fund dedicated to Gamification over 25 million of dollars capital to traditional businesses betting big on gamification as a core customer strategy Stats by Venture Beat as seen on JaneMcGonigal (AvantGame speech)
- 7. numbers - economic forecasts 2011 100 million of dollars in gamification developement 2015 1.6 billion of dollars 2016 2.8 billion of dollars Bloomberg and M2 research as seen on JaneMcGonigal (AvantGame speech)
- 8. numbers - industry forecasts 2014 a primary gamification platform will become as important as Facebook eBay or Amazon 2015 More than 50% of organizations that manage innovation rpocess will gamify them 2016 nearly 70% of Global 2000 organizations will have at least one gamified applicatio Gartner Research & Analyisis as seen on JaneMcGonigal (AvantGame speech)
- 9. numbers - industry forecasts Gartner Research & Analyisis as seen on JaneMcGonigal (AvantGame speech)
- 10. analyzing games
- 14. Scottish Water is a public entity, a subsidiary of the Scottish government, which manages the infrastructure related to the distribution of water and collection of waste water throughout Scotland. It has 3.700 resources in its employ.
- 15. 9 months from the launch, the Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. Out of those, 7 have already been validated and implemented under tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.
- 16. Gamify your life
- 17. Stefano Besana Social Learning Consultant OpenKnowledge srl www.sociallearning.it in/stefanobesana stefanobesana