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Social Media: The Future Of Brand Communications And Marketing

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Africa Foundation for Young Media Professionals
Africa Foundation for Young Media Professionals

A presentation @Social Media Conference Niger 2011.Focus :Social Media, corporate communications, Brands Communications, Marketing Communications, Online Marketing, Online Brand Communications

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SOCIAL MEDIA: THE FUTURE OF BRAND COMMUNICATIONS AND MARKETING IN NIGERIA YinkaOlaito www.yinkaolaito.com
WHERE WE ARE
THE DEMANDS Brands need to be Social
THE DEMANDS Appli.ca. ble
THE DEMANDS Online marketing PLATFORMS: Social Media Marketing Rich Media: Video, Podcast, Virtual world Mobile Marketing: SMS, Mobile Apps
THE DEMANDS Content explosion
TARGETS AND... Risk Involved
ACTIVITIES OF... Mad man marketing
THE DEMANDS Technology availability
POTENTIALS OF Internal capacity
ACCURACY OF... Data
BRAND LANGUAGE Me -We
WHAT MAKES ONLINE COMMUNICATION FLOURISH ‘Humanize’ the brand
WHAT MAKES BRAND COMMUNICATION FLOURISH? Usability
WHAT MAKES BRAND COMMUNICATION FLOURISH? Relationship/Dialogue
WHAT MAKES BRAND COMMUNICATION FLOURISH? Recognition: oliver twist
WHAT MAKES BRAND COMMUNICATION FLOURISH? Memories Must Not exceed dream?
When memories exceed dreams the end is near. The Hallmark of a successful organization is in willingness to abandon what made it successful and start afresh -Michael Hammer
WHAT MAKES BRAND COMMUNICATION FLOURISH? People must be at the centre
THE FUTURE Reversal of Pyramid
THE FUTURE New name for leadership: Conversationalists and not Directors
THE FUTURE Digital or lose relevance
THE FUTURE Platform changes
THE FUTURE Consistent Changes in Apps
THE FUTURE No real future in F.O.S
THE FUTURE Hyper ‘Collabo’ and Unification
THE FUTURE Create and tell entertaining stories
THE FUTURE Brands will not be defined by campaign/advertisement
THE FUTURE Embrace, Empower, Engage Enables
THE FUTURE Relevance :not heavy budget/Noise
THE FUTURE Monitor emerging cultural practices
THAN K YOU
CONVERSATION CONTINUES Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook: YinkaOlaitoSkype :YinkaolaitoTel: 234-7029778785

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