1. YASSER IBRAHIM MOHAMED
Profile for: Chief Executive Officer
Strategic Planning  Business Development  Operational set ups  Budgeting & Cost Control  Process
Restructuring  Franchisee Development  Change Management  Vendor Management 
Organizational Development  General Administration
Senior management professional with more than 26 years of experience in Operations management, Franchisee
development, promotions and product launches, Customer service, Training and development across diverse organizations;
exploring challenging senior managerial assignments with a professionally managed organization
EXECUTIVE SUMMARY
 Proven record of accelerating success by assessing risks, testing innovative ideas, and maintaining
motivational approach even through major challenges
 Significant exposure in development, management of complex projects (franchisee set up), preparation
and implementation of budgetary allocations to maintain organizational bottom lines
 Skilled in acquainting the management and employees with various operational objectives/ standards for
maintaining the same in day to day business transactions
 Adept at following up with various support teams in effectively implementing board resolutions and other
operational requirements
 Efficient Team Leader & Player, combining communication, interpersonal & problem solving skills with
analytical, decision making and leadership capabilities to enhance organizational objectives
PROFESSIONAL EXPERIENCE
TOPAZ MENA, RIYADH – KSA ~ CEO ~ JAN 2013 TILL DATE
Accomplishments
 Played key role in negotiating/ finalizing agreements with KSA Eastern region, Republic of Sudan and
Kuwait and Morocco
 Participate in contract negotiations with Tunisia, Egypt, Iran, Azerbaijan, UAE, Qatar, Bahrain, Erbil Iraq,
Oman, Central & Western KSA
 Successfully acquired master franchisee WAYBACK BURGERS® across 28 countries in MENA region
 Instrumental in promoting the brand in MENA in collaboration with 6 major consultants
Job Profile
 Spearhead team efforts in conducting market studies to identify potential across designated markets for
conceptualizing/ developing effective business plans
 Participate in negotiating/ signing franchisee agreements and preparing development plans
 Define/ implement strategies aimed at retaining/ enhancing existing market share across the assigned
territory
 Involved in setting up organizational structure followed by recruiting, grooming & mentoring team
members across the organizational hierarchy
 Develop organizational policies, systems, house rules and regulations for smooth functioning of day to day
operations
 Collaborate with various support teams in identifying, selecting & approving based on selection criteria of
specific brands
 Set up strategies for opening followed by identifying/ developing partner /sub-franchisee in the MENA
 Build/ manage regional support centre to provide regional pre & post opening support to partners across
all functions
 Follow up with team members in maintaining business targets across company owned markets
 Optimize resource utilization and streamline processes for enhancing operational efficiency as well as
organizational bottom lines
 Share/ implement best practices from international organizations for enhancing service quality and
customer satisfaction across the organization
BURGER KING MENA, KSA ~ FRANCHISEE BUSINESS LEADER (FBL) ~ 2007 - 2012
Riyadh – Saudi Arabia
yasseribrahim123@gmail.com
+966 544616367

2. Accomplishments
 Rated high for consistently maintaining sales & revenue growth for over 4 years
 Instrumental in designing/ setting up home delivery service in BK MENA (Middle East & North Africa)
 Successfully penetrated 3 new countries like Egypt, Oman and Morocco in the last 5 years

3. Job Profile
 Collaborated with various support teams in managing franchisees across MENA (Middle East & North
Africa)
 Developed business strategy & implemented marketing plans for 270+ Burger King® restaurants in
Middle East and North Africa
 Collated market intelligence on competition and other market trends for restructuring business strategies
 Implemented various process improvement initiatives aimed at enhancing customer satisfaction and
operational efficiency
 Generated awareness amongst franchisees on new rules/ regulations and guided franchisee team
members in resolving operational issues
 Evaluated performance of franchisee members and rendered productivity enhancement feedback.
Organized training sessions for team members based on identified training needs
CINNABON & SEATTLE’S BEST COFFEE, LEBANON, BAHRAIN, OMAN, QATAR & KSA ~ OPERATIONS MANAGER ~
2002 - 2007
Accomplishments
 Played key role in planning/ developing seven new restaurant openings in a span of four months
 Successfully implemented local store marketing concept leading to significant increase in sales & profit at
the store level
 Instrumental in turning around the organization from a losing company into one of the highest profiting
company in Al- Hokair Group leading investors to open 70+ sites during 3 years
 Rated high for developing two new markets in Lebanon, 4 units in Qatar and one in Bahrain
 Significantly enhanced profitability by optimizing food and labour cost
Job Profile
 Ensured smooth functioning of operations and maintained P&L across 102 units at three different regions
 Developed/ implemented business development strategies for enhancing business profitability
 Adjusted/ reorganized company organization chart result for successfully turning around the business
 Generated awareness on organizational policies/ systems amongst franchisees, vendors as well as
distributors for maintaining performance and quality standards across multiple brands
 Prepared/ presented detailed reports and presentations highlighting organizational performance/ potential
performance bottlenecks to the board members to enable effective decision making
PAST EXPERIENCE
 Fakieh El Tazaj, Egypt ~ Operations Manager ~ 2001 - 2002
 Olayan Food Service Company, Jeddah – KSA ~ Regional Manager – Burger King ~ 1993 - 2001
 Pizza Hut, Alexandria - Egypt ~ Acting Restaurant Manager ~ 1989 - 1993
ACADEMICS
Education
 Master's degree in Project Management, Macmillan University
2013
 Bachelor's degree in Management, Macmillan University
2006
 Diploma in MPM, Healthy Institute from Alexandria University
1989
Professional Development
 Basic Management training With BKC
 Finance for non-finance people
 Equipment workshop
 Basic food hygiene
 Local store marketing & outside catering
 {P-TWE} People the Wining Edge
 Mapping Profit
 AROC 2000-Advanced Restaurant Operating
Course
 Advanced Guest Service Course
 Emotional Intelligence Skills
 ODN International Brussels
 Strategic Planning Project Management
Institute Brussels
 Beyond leadership STARMANSHIP® &
Associates Lebanon.
 MUM (BKC)
 Teach and coach (Coca Cola Training
Department)
Date of Birth: 27th
August 1967 ~ Languages Known: English and Arabic ~ Reference: Available on
Request