Yammer on Tour: Atlanta Keynote Presentation

1. welcome to the ENTERPRISE SOCIAL NETWORK David Sacks — Founder & CEO ON TOUR Amsterdam 1 March 2012 #yamtour @davidsacks

2. » Agenda 15:15 - 16:05 Best Practices & Industry Overview including Yammer and SAP Demo 16:05 - 17:05 JOIN THE CONVERSATION: Customer Panel www.yammer.com/yotamsterdam 17:05 - 17:35 Roundtable Discussions 17:35-18:35 Cocktails, Hors d'oeuvres, Networking & Demos #yamtour @davidsacks

3. » Milestones »  Announced new financing round of $85M yesterday »  Total of $142M in venture capital »  Used by over 85% of the Fortune 500 »  In 150+ countries and 23 languages, including Dutch, French, German, Spanish »  Operations in US, UK and Australia »  Winner, Forrester Groundswell Award for Best Collaboration System (2011) »  Leader, Forrester WaveTM: Mobile Collaboration (2011) #yamtour @davidsacks

4. » We are MORE CONNECTED in our personal lives than EVER BEFORE #yamtour @davidsacks

5. » 800 million people » 100 billion connections #yamtour @davidsacks

6. » 300 million people » 1 billion tweets every 4 days #yamtour @davidsacks

7. » Time spent at the office per week: 52 % of WAKING HOURS #yamtour @davidsacks

8. » We are EXTREMELY DISCONNECTED in the workplace #yamtour @davidsacks

9. » 71% of employees NOT ENGAGED Source: Gallup Research #yamtour @davidsacks

10. » Organizations have become TOO SILOED #yamtour @davidsacks

11. » 38 % TIME LOST duplicating work & searching for information #yamtour @davidsacks Source: IDC

12. » 62 % of employees work in MULTIPLE LOCATIONS during the workweek Source: Forrester Research, #yamtour @davidsacks Demystifying the Mobile Workforce, June 2011

13. » Existing tools REINFORCE SILOS CMS" SFA 1 SFA 2 HR ERP SMM CSS #yamtour @davidsacks

14. NA Sales Marketing EMEA Rep Sales Rep Sales » Born to connect Partners HR EVERYONE CEO in the workplace IT Customers R&D CIO Senior Director #yamtour @davidsacks

15. » New Communication Paradigm #yamtour @davidsacks

16. EMAIL LISTS ARE IMPERSONAL, SILO’D, AND ARE FREQUENTLY MISSING PEOPLE. YAMMER HAS TRULY CHANGED THE WAY WE COLLABORATE AROUND PROJECTS AND DEPARTMENTS, AS THEY’RE TRANSPARENT AND MEMBERSHIP USUALLY TAKES CARE OF ITSELF. Deb Medsker; Global VP, Knowledge Management 2007 2008 2009 2010 2011 » Social Networking SOCIAL NETWORKING Surpasses Email USERS EMAIL USERS #yamtour @davidsacks Source: Comscore, June 2011

17. » Social Networking Surpasses Portals Monthly Time Spent, Portals vs. Social Networking, June 2008 – July 2011 2009 2010 2011 120 100 PORTAL USERS 80 60 SOCIAL NETWORKING USERS 40 #yamtour @davidsacks

18. » 40 % of large enterprises will have an ESN by 2015 #yamtour @davidsacks Source: Gartner

19. » Our Customers #yamtour @davidsacks

20. » Global Leading Customers »  3 of the top 10 oil & gas companies in the world »  3 of the top 10 construction & engineering companies in the world »  3 of the top 10 beverage companies in the world »  2 of the top 10 pharmaceutical companies in the world »  2 of the top 10 utilities in the world »  2 of the top 10 telecommunications companies in the world »  2 of the top 5 Internet retailers in the world #yamtour @davidsacks

21. » Accelerating User Adoption 5M Users 4M Users 3M Users 2M Users 1M Users 4 months" 6 months" 9 months" 18 months" #yamtour @davidsacks

22. ? ★ #yamtour @davidsacks

23. ? ★ #yamtour @davidsacks

24. ★ ★ ★ ★ #yamtour @davidsacks

25. ★ ★ ★ ★ #yamtour @davidsacks

26. » REWIRE the way information is SHARED & CONSUMED #yamtour @davidsacks

27. SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOW EMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THAT WORK CAN BE. Chris Laping; CIO ARMED WITH EMPOWERED INFORMATION TO ACT #yamtour @davidsacks

28. » Matthew was a new employee in Teekay’s Perth office. #yamtour @davidsacks

29. » Matthew used" Yammer to build a" personal brand #yamtour @davidsacks

30. » He is now the second most followed person in the company, after the CEO. #yamtour @davidsacks #yamtour @davidsacks

31. » CEO Craig Herkert calls it “radical transparency.” #yamtour @davidsacks

32. » 5,000 grocery stores connected in one network #yamtour @davidsacks

33. » Store Directors share photos of popular store displays from their mobile devices #yamtour @davidsacks

34. » O2 UK has over 22 million mobile customers #yamtour @davidsacks

35. » O2’s Customer Service team uses Yammer to generate resolutions to customer issues #yamtour @davidsacks

36. » Results »  Faster time-to-resolution »  Happier customers »  Client teams respond to more customers in less time #yamtour @davidsacks

37. » A Tyco employee was celebrating her 30th anniversary with the company. #yamtour @davidsacks

38. » But NO ONE acknowledged this GREAT ACHIEVEMENT #yamtour @davidsacks

39. » She decided to SHARE this milestone with her colleagues #yamtour @davidsacks

40. » Within a FEW HOURS she received accolades and praise from hundreds of co-workers. #yamtour @davidsacks

41. » Renewed her » Demonstrated the FAITH IN & company’s LOYALTY LEGACY to the company to the entire employee base #yamtour @davidsacks

42. AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK, YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS. YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO. Lawrence De Voe; Chief Techbology Catalyst “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer. TOTAL ECONOMIC IMPACT #yamtour @davidsacks

43. PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATE SIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY. Shomila Malik; Head of Innovation 25%" 40%" 66% " TIME SAVINGS LESS EMAIL FASTER SERVICE" RESOLUTION TIME Sources: Towers Watson; Capgemini; “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer Quantifiable Results #yamtour @davidsacks

44. THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE IN THE WORLD, ANY SITUATION – IT’S EASY TO DO. Richard Beaven; Chairman & CEO VOLUNTARY ADOPTION is the NEW ROI #yamtour @davidsacks

45. YAMMER WINS ON MOBILE APP ARCHITECTURE. Leader in The Forrester WaveTM: Mobile Collaboration. iPad/iPhone BlackBerry Android Windows Phone Source: Forrester Research, The Forrester WaveTM: Mobile Collaboration, #yamtour @davidsacks Q3 2011 (Aug 2011)

46. MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS. Tobias Klauder; VP of Global IT Bring your PARTNERS! CUSTOMERS! YOUR ADVISORS! customers & COMPANYʼS! NETWORK! partners INTO THE PARENT! CONVERSATION SUPPLIERS! COMPANY! CONSULTANTS! #yamtour @davidsacks

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49. PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER. Gareth Burkhill-Howarth, Global Head of Projects CMS SFA 1 SFA 2 HR ERP SMM CSS #yamtour @davidsacks

50. Maintaining Business Context #yamtour @davidsacks

51. » Affiliate Partner Program »  Arms consultants, technology advocates and systems integrators with the knowledge to guide clients in their social networking vision »  Provides extensive product training and access to resources to drive optimization of Yammer networks »  Enables exclusive membership to the Yammer Affiliate Network, early access to Yammer's product roadmap, and certified use of the Yammer Affiliate Logo #yamtour @davidsacks

52. Customer Engagement Teams " Customer Success " " Solution Support Training Engineers Managers CUSTOMER ENGAGEMENT TEAMS #yamtour @davidsacks

53. USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER. Rick Mans; Social Media Strategist IT Line of Business End-Users ›  Security ›  Improved ›  Empowered/engaged ›  Reliability Communication employees ›  Ease of Deployment ›  Better Solutions ›  User-friendly Faster ›  Familiar interface ›  Ease of Integration ›  Collaboration across ›  Access to information, ›  Ease of adoption levels and geographies people and data ü  WIN ü  WIN ü  WIN #yamtour @davidsacks

54. » QUESTIONS? #yamtour @davidsacks

55. » Yammer Demo Georg Ell, General Manager of Yammer EMEA #yamtour @davidsacks

56. » Introducing SAP Integration Adrian Clarke, Software Product Manager #yamtour @davidsacks

57. SAP Connector Overview A lightweight applica5on within SAP that creates ac5vity stream updates in Yammer when a specific event happens to an object a user has chosen to follow. §  Transform the business process by crea*ng efficiencies in the gaps within and between business processes. §  Provides visibility to where things are in a process: this has always been a challenge in SAP. §  User controlled “workflow” on demand. User can decide what’s important. Copyright © 2012 Freeborders 57 Accelera*ng Online Business Results

58. Process Flow: Purchase Requisi5on SAP Connector Follow Table YammerUser Object Type Event Type Object Id samsmith purchase req. rejected * V.P. of Manufacturing 1 Chooses to “follow” all rejected purchase requisi*ons HTTPS Post to Evaluate Business Event Yammer API Event Event Message appears in V.P.’s Event created by change is Purchasing Manager 4 Yammer ac*vity stream indica*ng that purchase 3 evaluated and ac*vity stream text is dynamically created. 2 Rejects Purchase Requisi*on requisi*on has been rejected. Copyright © 2012 Freeborders 58 Accelera*ng Online Business Results

59. Process Flow: Employee Termina5on SAP Connector Follow Table YammerUser Object Type Event Type Object Id carlsmith employee termination * IT Manager 1 Chooses to “follow” all employee termina*on events to know when system access might need to be revoked. HTTPS Post to Evaluate Event HR Event Yammer API Event Message appears in IT Event created by change is HR Manager 4 manager’s Yammer ac*vity stream indica*ng that an 3 evaluated and ac*vity stream text is dynamically created. 2 Processes employee termina*on in SAP employee has been created. Copyright © 2012 Freeborders 59 Accelera*ng Online Business Results

60. » Customer Panel Georg Ell General Manager, EMEA @yammerguy Tom Barton UK Head of Communications @tomsmiled Tim van Waard Communications Lead @timvanwaard Thijs van Ulden Mobile BI Consultant @MobileBI_nl #yamtour @davidsacks

61. » Roundtable Discussions 1.  Driving Adoption and Engagement 2.  Community Management 3.  Engaging IT 4.  Engaging Your Leadership 5.  How to Use Yammer with People Outside your Company 6.  Yammer’s Development Methodology #yamtour @davidsacks

62. » Booths & Demos EXECUTIVES SALES IT LOCAL HUMAN DEVELOPER’S USER RESOURCES CORNER GROUP #yamtour @davidsacks

Yammer on Tour: Atlanta Keynote Presentation

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Yammer on Tour: Atlanta Keynote Presentation