New Yahoo! Connected TV App Development Kit (ADK) with Device Communication: Download the new Yahoo! Connected TV ADK: http://developer.yahoo.com/connectedtv/download/index.html Device Communication is a powerful two-way protocol for connecting mobile devices to Yahoo! Connected TV. More info is available on the Yahoo! Connected TV Developer Page: http://developer.yahoo.com/connectedtv/

1. Developer Event
#YahooCTV
Connected TV

2. Welcome!
Ron Jacoby
Vice President, Yahoo! Connected TV
#YahooCTV
Connected TV

3. Yahoo! Connected TV
A software platform that enhances television through engaging
interactive experiences
 Not a replacement for TV; Yahoo! Connected TV makes TV better
 TV first user experience
 Progressive build of engagement
#YahooCTV

4. Robust Award-Winning Platform
 Introduced at CES 2009
› Launched with Sony, Samsung, LG and VIZIO
 Annual Product releases aligned with manufacturer timelines
 Recognized by the Academy of Television Arts and Sciences
 Winner of 2011 Primetime Emmy® Engineering Plaque Award
“…Yahoo! Introduced the Connected TV platform with applications designed
specifically for the TV - ushering in an explosion of consumer personalization
and choice, ultimately enhancing the viewers’ TV watching experience.”
Academy of Television Arts and Sciences Primetime Emmy® Award Press Release, Oct 2011
#YahooCTV

5. Widely Distributed
 40 partnerships throughout the CE value chain
 Over 8M devices in market through major CE manufacturers
 Scalable architecture enables integration throughout the product line
› Over 130 models of TV
› Price points as low at $199 at 22”
 Global
› Distributed to over 135 countries
› Base platform localized to 31 languages
#YahooCTV

6. Engaging
 62% of consumers feel that Internet Connectivity is an important
feature of new TVs
 69% of Connected TV users rank Yahoo! Connected TV as better
than other Connected TV products
 Over 3 million devices communicate to Yahoo! servers every month
› TV connection rates of up to 70%
› Varies by manufacturer
 Over 1.5 million unique monthly users invoke the platform
› User engagement rates of up to 90%
#YahooCTV

7. Open
 Open development environment
› SDK download freely available from
http://connectedtv.yahoo.com/developer/
 Largest cross-manufacturer footprint of any CTV
platform
 Familiar JavaScript development model
› AJAX style applications
 Established ecosystem
› Over 10,000 registered developers
› Many development shops to bid on application development
 App testing and certification program run by Yahoo!
› Includes review period for manufacturers #YahooCTV

8. Product Overview & Update
Scott Lincke
Sr. Director Products, Yahoo! Connected TV
#YahooCTV
Connected TV

9. Yahoo! Connected TV
How to Interact with Connected TV Apps
With the press of a button on a consumer’s remote
Consumers tune into TV Programming. Intuitive controls allow users to select the app
control, a dock of Connected TV apps appears at
the bottom of the TV screen. of their choosing, such as flickr TV.
1 2 3
Flickr TV app allows consumers to easily browse
their photos or videos … … and view in full screen
4 5
#YahooCTV

10. Sample of Most Popular Apps
Top 20 Apps on Yahoo! Connected TV
Amazon VOD Showtime
Yahoo! Weather Yahoo! Sports
Pandora TuneIn Radio
Facebook AccuWeather
Yahoo! News Yahoo! Video
Yahoo! flickr eBay
YouTube CrazeTV
Yahoo! Finance Vimeo
Twitter Screendreams
iHeartRadio MyCast
#YahooCTV

11. Current Production Release: 6.0
 Introduced CES 2011
 Initial deployment via software update to 2011
Sony TVs
 Factory installed on 2012 Sony TVs in stores now
 Key features
› Broadcast Interactivity (ACR)
› Device Communication
› App Store
#YahooCTV

12. Yahoo! Broadcast Interactivity
 Real-timeinternet content that complements
the TV show or Advertisement
› Uses Into_NowSoundprint technology to detect
what is being watched.
 Content: trivia, fun facts, voting, related
videos, photos, purchase products, more..
 Works with any video:
cable, satellite, VOD, DVR, Web video
 Developer access limited to those working
jointly with TV content owners
#YahooCTV

13. Yahoo! Broadcast Interactivity Use Cases
• TV Show and Sporting Event Interactivity
– Deliver actor and show info, live voting,
play along, videos, photos and more..
– E-commerce sales of TV show items
– Example: Showtime® Boxing
• TV Ad Interactivity
– Information about advertised products
– Purchase product, order samples,
view related content, read reviews
– Example: Fidelity TV Ad
#YahooCTV

14. Connected TV Mobile App
• Enables navigation of Connected TV apps and functionality from your
Android phone
• Launched last month on the Android store
• Currently compatible with 2012 Sony Bravia EX 40, 46, and 55 inch TVs
#YahooCTV

15. Yahoo! Connected TV In-App Advertising
 Advertising in existing
Yahoo! TV Apps
› Prove out the technology and systems
› Create processes for ad click-through
 TV Display ads appear in TV App and App
Launch Bookmark in Dock
 TV optimized Click-through Experience
› Access additional screens of product info
› Play a video
› Email the viewer product information / discounts
› Launch a TV App for more info
#YahooCTV

16. Yahoo! Connected TV Store
What is it?
 Major upgrade to the Widget Gallery that enables
selling applications
 All transactions processed by Yahoo!® Wallet
Empowers you to reach ready-made market
 Deployed on well over a million TVs
 Available Internationally
 Promotion of your Apps
› Spotlight area
› Featured Area
 Payment infrastructure of Yahoo!® Premium
Services back-end
#YahooCTV

17. Sell Your App at the CTV Store!
Get Started Developing your Paid TV Widgets
1) Download the App Developer Kit (ADK)
2) Develop TV Application – debug on simulator
3) Upload App to CTV Store to test on TV / Submit
4) Receive production approval from Yahoo! QA
5) Certification of App by TV OEM managed by Yahoo!
6) Submit the Store Payment form
7) Configure Pricing Tier
8) Your App is now for sale!
Payment Details
 Developers receive 70% revenue share after taxes
and currency conversion
 Developers paid in USD on balances over $100
#YahooCTV

18. CTV TV Application Development Kit
Introducing Y! Connected TV ADK v1.3
 Released today and available for download!
 New feature: Device Communication
› A new "Device Communication Simulator”
› Device Communication allows the Yahoo! Connected TV app to connect to the
Simulator over Wi-Fi
› Includes Device Communication sample TV apps
 Upgraded Features:
› Engine upgraded to 6.0.21x44, equivalent to the latest versions in the field
› Updated documentation and release notes on the web site
› Registration and Terms of Use moved to installer
› Ubuntu VM configuration updates
#YahooCTV

19. Download the ADK
Available Today!
developer.yahoo.com/connectedtv
#YahooCTV

20. D-Link
Scott Lambden
Sr. Product Manager – Multimedia
#YahooCTV
Connected TV

21. D-Link Evoke TV ™ Interactive HD
- Developers Only – Limited Quantity
 Add Yahoo! Connected TV to any HDTV
 Includes Y! Broadcast Interactivity and
Device Communication
DSM-360
 Universal Remote w/Qwerty keyboard
 Ethernet - Optional 802.11n wireless
 Price: $179
ORDER NOW! Two-Sided: Universal Remote
www.dlink.com/evoketv/ with Qwerty Keyboard
#YahooCTV

22. Why Develop for CTV?
1. Connected TV as a Product Category is Exploding
2. Yahoo! CTV Pioneered and Continues to Lead Innovation
3. Yahoo! Tools and Support are Available to Assist Developers
4. Simple Monetization Process
5. App Sales are Enabled Across TV Brands and Internationally
#YahooCTV

23. Device Communication
& Technical Overview
Jim Cortez
Front End Engineer, Yahoo! Connected TV
#YahooCTV
Connected TV

24. What’s Coming Up
 Yahoo! Connected TV Platform
› Engine Architecture
› Application Architecture
 Device Communication
 New Announcements
 Demo
#YahooCTV

25. Engine Architecture
#YahooCTV

26. Application Architecture
#YahooCTV

27. What’s Coming Up
 Yahoo! Connected TV Platform
 Device Communication
› What is Device Communication?
› Goals
› Existing Technologies
› Demo
› Current Architecture
 New Announcements
 Demo
#YahooCTV

28. What is Device Communication?
#YahooCTV

29. Device Communication Goals
1. Security
2. Real Time Events
3. Simplicity
4. Flexibility
#YahooCTV

30. Existing Technology:
 Built on IP
 No application-level message passing
 No Ability to add custom services
 Consumer Frustration
#YahooCTV

31. Existing Technology: Other Platforms
 Google TV
› Only Request/Response
› Basic Commands, no application level messages
› Designed for simple remote functionality
› Uses mDNS/ZeroConf
 Boxee/XBMC
› Very Basic request/response
› Based on XML
› Unsecure
#YahooCTV

32. What is Device Communication?
#YahooCTV

33. Current Architecture: Discovery
① Auto Discovery
② IP Lookup Web Service
③ Manual IP Configuration
#YahooCTV

34. Current Architecture: API
Remote Method Calls Publish & Subscribe
#YahooCTV

35. Current Architecture: API’s
 Services
› Media & App Launching
 Input
› Keyboard, Media Controls, Navigation
 TV App Communication
› Pub/Sub & Remote methods
#YahooCTV

36. What’s Coming Up
 Connected TV Landscape
 Yahoo! Connected TV Platform
 Device Communication
 New Announcements
› Euro iTV 2012
› Yahoo! Connected TV App – Android
› Device Communication Libraries
 Demo
#YahooCTV

37. Euro iTV 2012
euroitv2012.org
Device Communication: A Multi-Modal Communication Platform for
Internet Connected Televisions
Jim Cortez, David A. Shamma, LinghanCai
#YahooCTV

38. Yahoo! Connected TV App - Android
• Share videos from a mobile device to
the TV
• Send web page URLs from the TV to
your phone's web browser
• Utilize gestures and touch to
accelerate discovery, launch and
navigation of TV Apps
http://bit.ly/yctvappdroid
• iOS App Soon!
#YahooCTV

39. Open Source Libraries!
 Java Library
› Compatible with Android
› Wraps Protocol
› Used In Yahoo! Connected TV Mobile App
 Development Tools
 Objective-C (iOS) soon!
 Available Today for ANY OS/Platform
#YahooCTV

40. Demo –
This demo is not available to online attendees
A video of this demo will be posted to our blog
yctvblog.com
@ConnectedTV #YahooCTV

41. What Developers Get
 Yahoo! Connected TV App Development Kit
 Device Communication
 Developer Tools for Device Communication
 Open Source Libraries
#YahooCTV

42. Start Building!
developer.yahoo.com/connectedtv
#YahooCTV

43. Q&A
Jim Cortez, Ron Jacoby, Scott Lincke
#YahooCTV
Connected TV

44. Thank you for joining the Yahoo! Connected TV
online developer event
Download the Yahoo! Connected TV
App Development Kit
developer.yahoo.com/connectedtv
Video of the live event will be posted to our blog
yctvblog.com
#YahooCTV
Connected TV