2. Social Media is not about technology and just another marketing channel "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin Slide Source – Neil Perkin, What’s Next in Media Image: http://www.gapingvoid.com/
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4. 42% of adults and 55% of youth want to interact with their favourite brand through one or more social media tools. Sources: RWW/Cone Research Forrester Research Create a system that enables positive recommendation from peer to peer , a better way to reach new prospects (those either not influenced or aware of your products/services)
6. Your old clients, your new prospects, your employees all are online. They are talking and they will talk about your COMPANY : Good or Bad. We need a responsible way to establish and maintain relationships with customers. “By 2010, more than 60% of Fortune 1000 companies will have some form of online community deployed for CRM purposes” – Gartner Group Social Customer Relationship Management
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8. Setting up account is not the strategy Regardless of whether you have oneor one million friends, followers, or fans, your business needs a more proactive social media strategy. Leverage Social Media TODAY What can be done Public Relations Customer Support Market Research Online Branding Promotions ConsumerEducation & Interaction Customer Empowerment ProductInnovation&Development Customer Relations Management
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11. … hundreds of thousand social media campaigns launched everyday
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14. Some are getting it right… Zappos.com broke the “myth” that no one would buy shoes w/o 1st trying them on. They have grown sales from $1.6MM in 2000 to $840MM in 2007. Breakthrough online Customer Relationship to deliver a better shoe shopping experience to everyone.
18. Some Successful Communities and Campaigns… Vodafone UGC Contest Red Bull (Facebook) Connect WiFi community backed by BT cellular http://community.vzw.com/ UGC by Airtel Marathon Runners Verizon: reputation system
21. The Social Media ROI Exponentially improves Organic Search Engines Results + Improves Pay Per Click/Paid Campaigns by atleast 200% + Improves Life Cycle of your website + Nurtures and build relationship with existing clients and future prospects
22. Innovate and Differentiate Benefits and Value Key Steps in Web Traffic & Lead Generation
59. Implementation & Technical SupportYour success is our mission Technology Assessment, complete development and integration for successful execution of strategy. Our dedicated support team make sure your community is online and on-time. Your assigned project manager is there to make sure things are on schedule and our support team is there to ensure maximum up-time. Services Include: Assigned Project ManagerAssigned Project Manager will help guide you through the community building process. Proven Implementation ProcessStep-by-step guidance to make sure your community is exactly what you need. Support EngineersMake sure you are running smoothly
60. Community ManagementLet our experts help you build a strong community We put the experience of creating and guiding over 30 online communities to work for your company. Our community management team will provide guidance and hands-on management of your social network. Services Include: Community ManagerWe assign a Community manager which will help develop and drive the community, and will also be responsible to do Social Consumer Relationship Management ModerationManage the community on a day to day basis, which includes moderation and updating content. Community GuidelinesCreate community guidelines to set the tone and create a positive environment for your members to interact. Performance ManagementReviewing the Interaction and activity analysis if the community. Activity ReviewsReview moderation activities and growth trends with client to ensure community focus is inline with goals.
61. Contact us for personalized social web strategy… Thank you http://www.worldnetlabs.com
Hinweis der Redaktion
We will be focusing on How rather than Why, the initial teaser.
Its not an marketing tool but an relationship method.These new tools are allowing content to spread around the globe in seconds, yet with these opportunities brings significant risks to brands.Companies that respond time still can suffer from brand backlash. Companies must learn to anticipate customer needs --or recruit an unpaid army.
Its not an marketing tool but an relationship method:Now, with social tools, every employee can talk to customers and prospects. Yet, this could create confusion with clients. New systems will be needed to centralize data so customers have a holistic experience. Expect to see growth in Social CRM this coming year.