Witford Laguna and Blake House are teamed in an alliance to better serve the southern California Design Community. The two showrooms will keep their individual identities but work closely together to better serve the designer and their client. Witford Laguna’s new showroom has moved to Suite 165 (formally part of Blake House) and the updated Blake House showroom is in Suite 171. With the move, WITFORD Laguna has expanded to 4,500 sq.ft.

1. FOR IMMEDIATE RELEASE
WITFORD LAGUNA AND BLAKE HOUSE TEAM UP IN ALLIANCE
Look who’s in bed together!! Laguna Design Center showrooms’
WITFORD and Blake House are now under one roof.
LAGUNA NIGUEL, CA. August 2011 – WITFORD Laguna and Blake
House are teamed in an alliance to better serve the southern
California Design Community. The two showrooms will keep their
individual identities but work closely together to better serve the
designer and their client.
WITFORD Laguna’s new showroom has moved to Suite 165 (formally
part of Blake House) and the updated Blake House showroom is in
Suite 171. With the move, WITFORD Laguna has expanded to 4,500
sq.ft.
“I see our strength in the number of lines both showrooms represent. I often say the alliance resembles the Opus One
creation, whereby WITFORD is Robert Mondavi and Blake House is Rothschild. A collaboration of two industry leaders
coming together to make a stronger venture for the designers.” said Chas Tiernan of WITFORD. “I look forward to
working with the entire Blake House team as well as growing our business together.”
The official WITFORD Laguna showroom unveiling took place last night at Laguna Design Center’s Fall Market 2011.
After a day of keynote presentations and showroom events, WITFORD and Blake House (Suites 165 and 171) hosted the
Fall Market champagne cocktail reception to toast their new alliance. A special thanks to media sponsor California
Homes.
“Great opportunities are on the horizon with the alliance of the two showrooms as we share resources for the design
community and have fun doing it!” said Larry Bradford of WITFORD.
Steven Anderson, Blake House President says “I very much look forward to the camaraderie and opportunity for more
success with WITFORD and Blake House under one roof. I see a lot of cross promotion and an open door for designers
to flow from both showrooms”.
About WITFORD Laguna
WITFORD is known to the Interior Design Community for their Affordable Luxury lines of furniture and lighting. In 2004,
WITFORD opened their first showroom in San Francisco and followed in 2006 with WITFORD Laguna in the Laguna
Design Center. With their move and new alliance, WITFORD Laguna now has 4,500 sq ft of showroom to elegantly
display their collection of fine furniture and lighting. In an effort to better serve the needs of California’s Interior Design
Community, WITFORD LA will open in the Pacific Design Center early 2012.
About Blake House
Blake House is Southern California's premier interior design showroom featuring 65 distinctive lines selected for quality
craftsmanship and enduring elegance. For over 17 years, Blake House has offered contract residential interior designers
the finest in furniture, textiles, lighting and accessories in their elegant Laguna Design Center showroom.