Are you losing your Facebook Fans? Have people stopped Liking you? I see so many businesses putting time and effort into gaining high numbers on their Facebook Pages. Then they lose them. Are you one of these companies? In this presentation, I’ll go over nine mistakes businesses make on Facebook. I’ll also show you how to avoid them on your own Page. Read more at: blog.wishpond.com

1. 9 Mistakes:
How to Make
Your Facebook
Fans Unlike You

3. Table of Contents:
Posting Controversial Content1
3 Posting Only About Yourself
Posting Salesy Updates4
Posting Really Long Content5
Linking to the Wrong Sites2

4. Table of Contents:
9 Having the Wrong Fans in the First Place
8 Begging for Likes
7 Not Responding to Negative Comments
6 Posting Unrelated Content

5. Posting Controversial
Content
1

6. Posting Controversial Content
1
2
3
Don’t: Brag about your favourite
sports team - and don’t trash talk their
opponents
Do: use engagement tactics such as a
“Like vs. Share” post, a vote contest, or
a photo contest to get your Fans
involved in passionate topics
Don’t: Post offensive opinions about
controversial topics
The Home Depot uses potentially controversial topics right. They run photo contests to
get Fans to post photos at their favourite College Football team games.

7. Linking to the Wrong Sites2

8. Linking to the Wrong Sites
1 Don’t: Link to the wrong site, or an
untrustworthy site (Fans don’t like it,
and neither does Facebook)
2
3
Do: Review your links before and
after you’ve posted them to
Facebook
Do: Correct your link when you notice
an error
Telus posted a Facebook update about a Twitter contest they were running. The prizes were
passes to Whistler/ Blackcomb, British Columbia, Canada. Unfortunately, their link was to a site
in Omaha, Nebraska. (Telus did correct the link, and no real harm was done.)

9. Posting Only About
Yourself
3

10. Posting Only About Yourself
1
Don’t: Annoy your Fans by posting one way ‘push’ marketing
tactics - talking only about your business
2
3
Do: Engage on Facebook by
asking questions and posting
interactive content
Do: Use interactive tactics like
contests and sweepstakes to
increase your engagement content

11. Posting Salesy Updates4

12. Posting Salesy Updates
1
Don’t: Post stock/ magazine like
photos of your products and
expect people to ‘buy, buy, buy’
2
3
Do: Use engagement tactics to
show off your products on Facebook
Do: Learn about your consumer on
Facebook (by asking questions
and monitoring your metrics) and
give them content that they want
Sears still seems to think that people are shopping by catalogue - their Facebook
update is overtly salesy and looks like it is straight out of a magazine ad. There is no
ask for engagement, either.

13. Posting Really Long
Content
5

14. Posting Really Long Content
1
Don’t: Post long, wordy content on Facebook - it does not get
read and it’s annoying
2
3
Do: Shorten your word count by linking to your blog posts for
more information
Do: Use images to tell
your message
The Lowry Park Zoo uses an overly wordy
Facebook post. The post will not get read.
As a zoo, they could post more images of their
animals. This would get them more Likes and
increase engagement.

15. Posting Unrelated Content6

16. Posting Unrelated Content
1
Don’t: Manage your business Facebook Page like your own
personal page
2
3
Do: Create a Facebook
content strategy, so you
know the themes and topics
you will post
Do: Make sure your social media managers follow
your branded strategy

17. Not Responding to Negative
Comments
7

18. Not Responding to Negative Comments
1 Don’t: Ignore, delete or auto-respond to negative comments
2
3
Do: Set up clear guidelines for
unacceptable comments (include
what you will hide/ delete from your
Page)
Do: Respond to negative
comments in a personable,
helpful tone; use the comments
to show your company cares
Citi Bank responds to a public complaint about their customer service. Citi Bank responded within 15
minutes - and they received a Like on their comment.
This goes a long way to show that they are a responsive company, who are listening to their consumers.
If they had left the negative comment unanswered, this would only aggravate the customers’ negativity,
and would lose them Likes - and customers.

19. Begging for Likes8

20. Begging for Likes
1 Don’t: Beg for Likes - it will make Fans, and Facebook’s new
algorithm, Unlike you.
2
3
Do: Get more Likes by
cross-promoting and
advertising your Page
Do: Check your Facebook
metrics: create engaging
content, that your consumer
will Like - without you having
to beg

21. Having the Wrong Fans in
the First Place
9

22. Having the Wrong Fans in the First Place
1 Don’t: Attract Fans to your Page who aren’t interested in your
business or content
2
3
Do: Use contests and
sweepstakes to build your
Fan base - but - make sure
your prize is brand related!
Do: Promote your Page with
ads, cross-promoting and
content to target your
genuine customer
Don’t number stuff your Page. The wrong
people will only Like you for unrelated
giveaways.
Create content and contests related to your
business to get the right Likes - and
customers.

23. Thank you for viewing!
Wishpond makes it easy to run interactive
social media marketing campaigns.
Learn more at Wishpond.com
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