Call Girls Hebbal Just Call đ 7737669865 đ Top Class Call Girl Service Bangalore
Â
How to pitch a VC (from Dave McClure)
1. How to Pitch a VC
aka âStartup Viagraâ
Dave McClure
Founders Fund, Master of 500 Hats
Paris, June 2010
dave@500hats.com / @DaveMcClure
2. Essential Elements of your Pitch
⢠Elevator Ride (30-sec quick pitch)
⢠The Money Shot (demo)
⢠Size Matters (market)
⢠Nice Number$ (customers + revenue)
⢠SuperHeroes & RockStars (your team)
* note: the above are teaser images⌠they donât really mean anything; theyâre just here to capture your attention.
6. Personal Investments
(26 deals, 2004-2010, ~$400K)
LinkDex
oneforty
Networked Blogs
MyGeng
o
Votizen
Postling
EcoMom SiteJabb
er
Graphicly
WePayPlancast
Recurly
7. 10 Slides to an Awesome
Pitch
1. Elevator Pitch
2. The Problem
3. Your Solution
4. Market Size
5. Business Model ($)
6. Proprietary Tech
7. Competition
8. Marketing Plan
9. Team / Hires
10. Money / Milestones
Demo
Goes Here
Teaser Image
Goes Here
8. 10 Slides to an Awesome
Pitch
1. Elevator Pitch
2. The Problem
3. Your Solution
4. Market Size
5. Business Model ($)
6. Proprietary Tech
7. Competition
8. Marketing Plan
9. Team / Hires
10. Money / Milestones
The Money Shot:
Demo
Screen Shots
Video
Demo
Goes Here
Teaser Image
Goes Here
Business
Metrics
(NOT Revenue
Projections)
Cu$tomer
Testimonial$
âThis Shit
Rocks.â
9. 1. The Elevator Pitch (only 30 sec!)
⢠Short, Simple, Memorable:
â âWhat, How, Why.â
⢠3 key words or phrases
â âMint.com is the free, easy way to manage your money online.â
⢠No expert jargon⌠just KISS.
Remember to Have Fun ď
(âŚ.when you pitch ------> )
10. 2. The Problem
⢠What is The Problem? ⌠Make it Obvious.
â âOuch. Yeah, I have that tooâŚâ
⢠Who has it?
⢠âPainkiller not Vitaminâ
⢠also see blog post:
âYour SOLUTION is not my PROBLEMâ
11. 3. Your Solution
⢠Great Products & Companies do 1+ of 3 things:
â Get You LAID (= sex)
â Get You PAID (= money)
â Get You MADE (= power)
12. 3. Your Solution
⢠Great Companies do 1+ of 3 things:
â Get you LAID (= sex)
â Get you PAID (= money)
â Get you MADE (= power)
⢠Describe why your Solution:
â Makes your customers Happy
â Does it better, different than anyone else
⢠âNICHE to WINâ
(Customer Case Study can also go here)
13. [ The Money Shot ]
⢠http://Jing.com
⢠http://ScreenCast.com
⢠http://Flickr.com
⢠http://YouTube.com
⢠http://Scribd.com
⢠http://SlideShare.com
Demo
Screen Shots
Video
⢠PRACTICE! PRACTICE! PRACTICE!
⢠demo will FAIL -- have a backup (screenshots, local video, interpretive dance)
⢠expect to be interrupted
14. [ The Money Shot ]
⢠http://Jing.com
⢠http://ScreenCast.com
⢠http://Flickr.com
⢠http://YouTube.com
⢠http://Scribd.com
⢠http://SlideShare.com
Demo
Screen Shots
Video
⢠PRACTICE! PRACTICE! PRACTICE!
⢠demo will FAIL -- have a backup (screenshots, local video, interpretive dance)
⢠expect to be interrupted
and remember:
⢠The Script is NOT your Slides â The Script is the FACE of your Audience
15. 4. Market Size
⢠Bigger is Better
⢠Top Down = someone else reported it
â Forrester, Gartner, Your Uncle
16. 4. Market Size
⢠Bigger is Better
⢠Top Down = someone else reported it
â Forrester, Gartner, Your Uncle
⢠Bottom Up = calculate users/usage/rev$
â Avg Txn = $X
â Y customers in our market
â Avg customer buys Z times per year
â Market Size = $X * Y * Z annually = a big frigginâ #
â Market growing @ 100+% per year
17. 5. Business Model
(How Do You Make Money?)
⢠Describe Top 1-3 Sources of Revenue
â Prioritize by Size or Potential
⢠Common Revenue Models:
â Direct: ecommerce, subscription, digital goods
â Indirect: advertising, lead gen, affiliate
18. 6. Proprietary Technology / Expertise
⢠VCs *really* like unfair advantages:
â BIG market lead
â experienced team
â âsuperiorâ technology
19. 7. Competition
(why youâre better *or* different)
⢠List *all* competitors
⢠Show how youâre betterâŚ
⌠or at least different
if not better or different then
-> âNICHE TO WINâ
21. 8. Marketing Plan
⢠PR
⢠Contest
⢠Biz Dev
⢠Direct Marketing
⢠Radio / TV / Print
⢠Telemarketing
⢠Email
⢠SEO / SEM
⢠Blogs / Bloggers
⢠Viral / Referral
⢠Affiliate / CPA
⢠Widgets / Apps
⢠LOLCats
⌠how do you get customers & distribution?
lots of channels & decisions⌠choose a few:
22. 8. Marketing Plan
⢠PR
⢠Contests
⢠Biz Dev
⢠Direct Marketing
⢠Radio / TV / Print
⢠Telemarketing
⢠Email
⢠SEO / SEM
⢠Blogs / Bloggers
⢠Viral / Referral
⢠Affiliate / CPA
⢠Widgets / Apps
⌠how do you get customers & distribution?
lots of channels & decisions⌠choose a few:
3 Things That Matter / To Measure :
1. Volume
2. Cost
3. Conversion
23. 9. Team
People that get VCs Hot:
⢠Geeks with deep tech experience
⢠Entrepreneurs who have sold companies
⢠Sales/Marketing who bring in customer$
24. 10. Money, Milestones
⢠How Much Money?
â 3 Budgets: Small, Medium, Large
⢠What will you do with Capital?
â New Hires (Build Product)
â Mktg & Sales (Get Customers / $$$)
â Ops & Infrastructure (Scale Up)